• Developed and executed our Omni-Channel mass and club strategy, driving sales growth and market expansion through targeted digital activations and increased digital awareness.
• Led the internal team in developing and implementing a marketplace strategy at Walmart, collaborating with cross-functional teams to create internal processes and system updates for executing a profitable marketplace strategy.
• Chosen to lead the Walmart team during a leadership leave of absence. Directed the development of line review presentations and managed all communication with merchants.
• Manage store brokerage relationships to ensure optimal in-store coverage during promotional events, resulting in a 200% increase in sales compared to prior promotions.
• Maximize Performance Media Investments across Walmart, Sam's Club, Target, and BJ's, providing Omni-Channel guidance to enhance the Bazooka portfolio's market presence.
• Oversee and optimize shopper marketing Ibotta Campaigns, making strategic adjustments to maximize investment returns and meet company objectives.
• Manage third-party company to develop Influencer campaigns in 2024, amplifying brand reach and engagement.
• Directed the development of the Bazooka Influencer booth for the Walmart Shareholders Associate event, effectively highlighting our new items and boosting brand visibility.
• Consistently achieved and exceeded sales targets, contributing significantly to the company's overall growth and success.

• Sales lead and customer-facing role on beauty portfolio including Sally Hansen Nails, Everyday Fragrance, Seasonal Holiday Fragrance, and Rimmel Cosmetics, generating $145M in revenue.
• Established and deepened relationships with Walmart merchants, positioning as the go-to contact for Coty products, which involved strategic stakeholder engagement and relationship building.
• Led the creation and execution of targeted business and marketing strategies for Walmart, driving the profitability and market share of brands like Nautica, Vera Wang, and Adidas through strategic sales planning and market analysis.
• Crafted detailed line review decks for Walmart, highlighting performance metrics, promotional strategies, and innovation pipelines, enhancing brand strategy and product synergy.
• Initiated and maintained regular communication channels with Walmart merchants through weekly and bi-weekly calls, focusing on performance evaluation and growth opportunities, demonstrating strong communication and presentation skills.
• Managed financial oversight including trade fund allocation, P&L scorecards, and business forecasting, ensuring accuracy and strategic financial planning.
• Championed the Walmart PDP re-skin project, collaborating with creative teams to enhance digital content, resulting in a substantial increase in Coty’s Walmart content score from 74% to 97%, showcasing exceptional leadership and digital marketing skills.
• Implemented the "Beauty of the Brand" strategy across Coty’s portfolio, significantly increasing consumer demand and brand engagement through effective brand management and digital marketing.
• Awarded the Coty Digital First Award for outstanding omni-channel digital performance, underlining achievements in digital growth and innovative marketing strategies.

Led all supply chain activities for Wal-Mart and Sam's Club accounts, playing an integral role in order management, demand planning, logistics, and sales decision-making. Researched and developed a strategic plan for both Supply Chain Reliability and OTIF. Implemented and led a tactical team to execute the strategic plan.  

• As part of the Sam's Club Supply Chain Collaboration Board, I led the supplier team that created and designed Sam's Club supply chain playbook on Retail Link. Also developed Sam's Club and supplier replenishment GRS best practices.
• While key manager for Wal-Mart's supply chain reliability (SCR) program, Ocean Spray received zero penalty fees during the program's life. Contributors to success included root cause analysis and the rollout of custom solutions (lead time adjustments, CSC training, and appointment scheduling process adaptations).
• Awarded
  • Ocean Spray Business Impact Award Recipient 
  • Ocean Spray Team of the Year Member
  • Sam's Club Replenishment Supplier of the Year 

Managed replenishment functions for Walmart team. Developed and led 30/60/90 replenishment meetings; managed in-stock levels to goal; set up all new items; and analyzed data to support promotions. Took team from script-for-promotions to replenishment-setting promotional process.

• Developed an internal advanced user co-managed training program for Ocean Spray's global customer operations team.
• Created tools to drive success, including a daily in-stock tracker, weekly KPI tracker for replenishment by item, and led weekly meetings with cross-functional teams.
• Created analytical tool for the team to measure demand plan versus orders and provide pace to plan.
• Utilized sales trend data, performed data analysis to identify business opportunities, and communicated findings to appropriate decision-makers.
• Provided sell-in support to the Customer Team Leader
• Provided Ad-Hoc sales analysis 

• Onsite Sales Manager (10/01 – 3/06). Managed Kraft Foods account in Madison, WI. Sold in transportation solutions to Kraft load control and procurement groups.
  • Established Kraft as a top 10 account for JB Hunt
• National Account Operation Service Manager (12/00 – 10/01). Served as direct contact for all operational issues for accounts including Quaker Oats, Chep, Clorox, and Atofina. Analyzed P&L statements and made operational changes to increase profitability.
• Saint Louis Hub Manager (12/99 – 12/00). Oversaw capacity in Saint Louis and Southern Missouri areas to increase utilization of equipment. Supervised Area Service Manager. 
• Area Service Manager (4/99 – 12/99). Managed service, load execution, and asset management for Buffalo and Syracuse, NY area.