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Professional Summary

Online community and social media strategist with 7 years experience in developing projects and creating communities around products. Over 4 years of leadership experience leading cross functional and multidisciplinary teams. My background is strongly grounded in community management, social media, content marketing and community building. 

I believe the products and projects I work on must have a compelling value proposition and are both content rich and community driven. I am experienced in building strong relationships in any industry I work in. I’m a quick learner, highly motivated and excited about engaging with communities.

Work experience

Jun 2012Present

Community Manager

Playware Studios Asia Pte Ltd

As Playware Studios’ Community Manager, I’m responsible for;

  • Implementing the online community strategy, coordinating with teams across the company to ensure its effectiveness and providing great customer service and support to our community
  • Identifying, developing and fostering relationships on the company’s 3DHive portal, a community of educators and schools from across the globe
  • Acting as an advocate of the company in the brand’s community and as the advocate of the community within the company
  • Working closely with the development teams, attending technical briefings and strategy sessions, and work with them to build content designed to create passion and grow the community
  • Content marketing for the company’s blogs and websites 
  • Monitoring effective benchmarks for measuring the growth of the community, and analyse, review, and report on effectiveness of new initiatives
Sep 2011Present

Co-Founder, Community Director

I am the Community Director and acting Managing Director for a website/community I started in 2011 called We produce original content, through our blog and video podcast related to the games we play and the experiences we gather. I engage our community through social media via our blog, video shows and social media channels. I oversee day to day planning and operations leading a team of 5. Negotiated and secured partnerships with brands like Razer, Logitech, Cooler Master, Asus, Acer, MSI, Roccat and Sony Playstation

Oct 2010Jun 2012

Production Lead - Defence & Security

Clarion Events

As Production Lead of the Asia defence conference team, my responsibilities included;

  • Project management in the research and development of military, defence industry conference programmes by conducting in depth industry research both on the phone and face to face, speaking with senior level military officers and industry executives
  • Liaising with leading defence industry professionals and military officers, inviting and convincing them to speak at my conferences
  • Ensuring the profitability of events by managing event budgets and keeping overall costs in control
  • Working closely with the marketing department to ensure effective marketing of events by monitoring marketing campaigns and contribute by writing creative and original copy for the conference agenda, sales letters, emails and websites
  • Crafting a strategy for the sponsorship sales and delegate sales teams to ensure a strong value proposition business development plan for each conference
  • Managing and running the event onsite, dealing with sponsors, speakers and delegates. I lead the onsite team to ensure smooth running of the event
  • Developing content driven and commercially viable defence sector large scale conferences
Sep 2008Oct 2010

Conference Producer

IQPC Worldwide, Defence IQ

As Conference Producer in the Asia defence conference team, my responsibilities included;

  • Researching and developing of military, defence industry and government conference programmes
  • Speaker acquisition, inviting and convincing senior military and government personnel to speak at my conferences
  • Cross functional project management of conference products with delegate sales, sponsorship sales and marketing teams
  • Consistently producing content driven conferences with solid senior level speaker faculty



Bachelor of Arts in Humanities, Professional Certificate in Political Economy

University of Asia and the Pacific, Manila, Philippines



National Infocomm Competency Framework - Online Community Management for Social Media

Institute of Systems Science, National University of Singapore

National Infocomm Competency Framework - Social Media Marketing

Institute of Systems Science, National University of Singapore


Video podcast content I've conceptualised and led with my team.