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Muath Alkhalaf, PhD

Global Director of B2B and Partnerships, Noon


An executive with 20 years of extensive experience in technology, business and management. Passionate about transforming businesses and generating new business opportunities through data-driven digital innovation, business strategy and business development. Worked in government and private sector building and leading teams of hundreds of employees across various business and technology departments including BD, sales, marketing, product, software and AI. Established two of the largest data driven decision making platforms in Saudi, Estishraf at SDAIA and AI Center at MOF. Led monetization strategy in Noon-KSA which resulted in growing the revenue by 10X over the period of 18 months. Winner of 2015 ACM SIGSOFT Outstanding Doctoral Dissertation Award (Most prestigious award for a PhD dissertation in software engineering)

Work experience


Global Director of B2B and Partnerships

Noon - the social learning platform

Responsible for managing strategic partnerships with government, corporates and NGOs in the MENAP region 

Managing educational projects that are generating an annual recurring revenue of tens of millions of US dollars

Responsible for starting a new strategic business line for Noon targeting educational needs for talent development in government and corporates in the MENAP region


General Manager, Saudi and GCC

Noon - the social learning platform

General manager for Saudi and Iraq branches of Noon, the social learning platform with more than 400 employees & 500K students

Heading BD, Sales, Marketing and operations in the region and responsible for regional business strategy and growth, Objectives and Key Results, KPIs and P&L

Captured 30% of the targeted market and grew the revenue by 10X in 18 months through data-driven strategy, marketing, sales & operations

Established the Iraq branch office, launched Iraq country & team and reached 200K active students in 6 months


Consultant - Part time

Saudi Ministry of Finance (MOF)

Established the Center for Decision Support and AI at MOF to help optimize the budgeting and spending of the country through data-driven financial fiscal budgeting, planning and operations. This involved setting up strategy and initiatives, alignment with other business units and stakeholders, operating model design and hiring plan for the center. In addition to that, I supervised the execution of the first phase including hiring the team, running multiple data analytics exercises along with building two AI models which resulted in saving billions of saudi riyals


Co-Founder and COO of Baity


I am the co-founder and COO of Baity, a furniture and interior design platform and app in Saudi Arabia

Launched on Nov'18, secured $500K seed investment, over one million in revenue, more than half million customers and 200K app downloads with 3X growth in app MAU since launch.


Board Member & Consultant

Saudi Federation for Cyber-Security, Programming and Drones

Worked with the board in setting up vision, mission and strategic direction for the federation.

Worked on multiple initiatives for cyber security and programming including Hajj Hackathon, one of the largest hackathons worldwide and Twaiq Programming Bootcamp.

Established and headed Estishraf, largest Data- and AI-driven decision making platform in Saudi Arabia in cooperation with National Information Center.


Balady Initiative Lead

Saudi Ministry of Municipal and Rural Affairs (MOMRA)
  • Led Balady initiative, which is a digital transformation initiative to unify, lean and digitize municipal licensing services (over 60 services) across 286 municipalities and consolidate all portals and back end systems across all municipalities (over 50) into one central portal and backend.
  • Participated into NTP (National Transformation Program) labs for 2 months where I was tasked with designing the business case for Balady and coming up with the KPIs and 3-feet plan for the next 5 years. Balady was chosen as one of the top 5 initiatives among over 500 initiatives.
  • Led the design and implementation of Instant Licenses Service which highly contributed to the big jump in ranking of Saudi Arabia in ease of doing business by World Economic Forum 
  • Led a team of 120 business analysts & SW Engineers to execute the first phase of Balady initiative where we launched Balady 1.0,  a unified channel and customer experience through integration with 16 different back end systems in the 16 regional municipalities (Amanat).

Information Security/Software Engineer

  • Lead of development team of PKI infrastructure for Shomoos project that   connects more than 5000 clients all around Saudi Arabia to MOI.
  • Lead of development team for Elm VPN, a VPN cryptographic gateway appliance built entirely inside Elm and used to secure end to end connections over the internet.
  • Member of Elm Penetration Testing team where we assessed the security of many government entities.



Innovation & Entrepreneurship Program for Scaling Up Enterprises

Stanford University

PHD Doctorate in Computer Science

University of California Santa Barbara

2015 ACM SIGSOFT Outstanding Doctoral Dissertation Award (top award for software engineering PhD research in the world)


MASTERS in Computer Science

University of California Santa Barbara

Project Title: Automated web service testing using interface grammars


BACHELORS Degree in Computer and Information Sciences

King Saud University

Graduated as the first of class with 4.81/5.0 GPA and first degree of honor.