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Muath Alkhalaf, PhD

GCC General Manager, Noon & Assistant Professor, King Saud University

Work experience


General Manager, Saudi and GCC

Noon - the social learning platform

General manager or Saudi and Iraq branches of Noon, the social learning platform with more than 400 employees & 500K students

Heading BD, Marketing and Sales teams in the region in addition to managing P&L

Established the Iraq branch office, launched Iraq country & team and reached 200K active students in 6 months

Grew the GMV of the platform by 5X from H2-2020 to H1-2021 through data-driven marketing & operations

Striving to teach 2 million students in the region by 2023



Saudi Ministry of Finance (MOF)

Established and Headed the Center for Decision Support and AI at MOF to help optimize the budgeting and spending of the country through data-driven planning and operations

Supervised the designing of the operating model, hiring plan and technology and initiatives plan for the center. The work also involved hiring 10 data scientists, running multiple data analytics exercises along with building two AI models which resulted in saving billions of saudi riyals


Board Member & Consultant

Saudi Federation for Cyber-Security, Programming and Drones

Worked on multiple educational initiatives for cyber security and programming including Hajj Hackathon, the largest hackathon in the world and Twaiq Programming Bootcamp.

Established and headed Estishraf, largest Data- and AI-driven decision making platform in Saudi Arabia in cooperation with National Information Center.


Balady Initiative Manager

Saudi Ministry of Municipal and Rural Affairs (MOMRA)
  • Managed Balady initiative, which is a digital transformation initiative to unify, lean and digitize municipal licensing services (over 60 services) across 286 municipalities and consolidate all portals and back end systems across all municipalities (over 50) into one central portal and backend.
  • Participated into NTP (National Transformation Program 2020) labs for 2 months where I was tasked with designing the business case for Balady and coming up with the KPIs and 3-feet plan for the next 5 years. Balady was chosen as one of the top 5 initiatives among over 500 initiatives.
  • Led the design and implementation of Instant Licenses Service which highly contributed to the big jump in ranking of Saudi Arabia in ease of doing business by World Economic Forum 
  • Led a team of 120 business analysts & SW Engineers to execute the first phase of Balady initiative where we launched Balady 1.0,  a unified channel and customer experience through integration with 16 different back end systems in the 16 regional municipalities (Amanat).

Co-Founder and COO of Baity


I am the co-founder and COO of Baity, a furniture and interior design platform in Saudi Arabia

Launched on Nov'18 and reached more than half million customers and 200K app downloads with 3X growth in app MAU since launch.

More than 80 furniture traders and 30 interior designers joined Baity including some of the biggest names in furniture in Saudi Arabia such as Abdullatif, Home Sweet Home and Woody.


Author of Java Programming MOOC & Autograder


Author of one of the largest Java Programming MOOCS in Arabic with more than 100 thousands students and 1.5 million views on youtube The course is still active and highly popular on Riwaq and youtube.


Assistant Professor

King Saud University

I teach three courses: Java Programming, Advanced Software Engineering and Advanced Software Quality.

I teach how to engineer software as a cloud service including understanding customer problem, gathering requirements and building product backlog, design, testing, deployment and maintenance of the service/product utilizing the concepts of digital transformation, product management and agile methodologies.



Advanced Electronics Company

Developed the calibration software used in the quality assurance phase of the development process of the digital electricity meter. The software lowered the time for calibration phase in production line from 8 hours to 40 minutes through parallelization of the calibration process.


Information Security/Software Engineer

  • Lead of development team of PKI infrastructure for Shomoos project that   connects more than 5000 clients all around Saudi Arabia to MOI.
  • Lead of development team for Elm VPN, a VPN cryptographic gateway appliance built entirely inside Elm and used to secure end to end connections over the internet.
  • Member of Elm Penetration Testing team where we assessed the security of many government entities.



Innovation & Entrepreneurship Program for Scaling Up Enterprises

Stanford University

PHD Doctorate in Computer Science

University of California Santa Barbara

2015 ACM SIGSOFT Outstanding Doctoral Dissertation Award (top award for software engineering PhD research in the world)


MASTERS in Computer Science

University of California Santa Barbara

Project Title: Automated web service testing using interface grammars


BACHELORS Degree in Computer and Information Sciences

King Saud University

Graduated as the first of class with 4.81/5.0 GPA and first degree of honor.


  • ISSTA 2012
    • ICSE 2012
      • TACAS 2010 
        • SoCal Programming Languages workshop 2013
          • SoCal Programming Languages workshop 2011

            software Quality assurance tools

            • Co-developer for LibStranger, an open source automata-based symbolic string analysis library Chosen as best library for String Analysis in IEEE/ACM 2014 Automated Software Engineering  conference.
            • Co-developer for Linux Alarm which is a Linux personal firewall implemented as undergraduate graduation project It won King Abdulaziz Saudi National Award for Scientific Creativity.