Nadene Freysen

Strategize, conceptualize and execute short-medium term marketing initiates to achieve business objectives. 

Identify, setup & oversee key content creation pipelines to support marketing campaigns and maintain ongoing multi-channel marketing initiatives.  

Setup key strategic marketing partnerships to enhance brand perception & market position alongside managing external vendors, partners & service suppliers.

Monitor & optimize multi-channel marketing tactics for optimal performance & budget allocation. 

Digital Marketing: Strategy, Planning, Budgeting, Execution, Content Management, Paid Advertising & Optimization 

 Social Media (Facebook, Pinterest, Instagram) | Email Marketing (Mailchimp)  | SEO | SEM | Influencer Marketing 

Management: Teams, Partnerships,  Media, Influencer & Ambassadors  

Product Development: Research,Strategy & Strategic Artistic Direction

Develop and maintain existing trusted relationships with top level clients and oversee the planning, execution and tracking of branding campaigns. 

Conceptualize, consult and integrate sustainable digital strategies for enhanced brand communication and perception.

Deliver in depth campaign performance reports and market insights based on hard data. 

Google Suite, Specialized CMS systems, Social Listening Data Analytics tools, ++

Client Portfolio: B2B, B2C, Banking

Project and client management for the successful implementation and optimisation of international / localised digital strategies in  Western and Chinese markets.

Website evolution, UX/UI optimisation, Social Media Management, Search Engine Marketing, Search Engine Optimisation and Content Marketing

Client Portfolio : B2B , B2C , Banking, Entertainment, Fashion Magazine  

Specialising in English and Mathematics for Higher Education Independent International Board Examinations

  IE | SAT | IGCSE | IB

Critical thinking and research orientated Internship , in which the fundamentals of Private Equity and the expansion into China were gained

• Successfully conducted market research and presentations on live deals, working alongside a team
• Insight gained into: structuring Private Equity terms sheets, SPAC potential returns, Financial modelling, Treasury Stock methods, Asia Pacific - and Europe market

Intensive part-time training focused on developing a key understanding of common algorithms and techniques for analyzing data.  

• Construct massive raw data sets
• Extract valuable insights and data visualizations that bring the data to life
• Manipulate data using various Python libraries 

Intensive training on the use and applications of Python software programming, a powerful coding language used in data analytics and data visualization. 

• Identify, characterize and define data problems 
• Interpret, construct and implement data solutions through python coding

Certified in Google Analytics and Google Adwords

Intensive course aimed at acquiring and applying leading industry tools to successfully launch and track digital marketing campaigns for Brand awareness, Lead generation, Performance tracking and CRM

Successfully launched :

• Social Media campaigns
• Native Ad Placement
• UX optimisation through wire-framing, A/B testing
• Email Marketing Campaigns

Post-Graduate Degree in Financial Analysis and Portfolio Management

• Analyses of financial situations
• Application of advanced quantitative methods for financial forecasts
• Formation of financial strategies

Bachelors Degree in Business Management Sciences with intent focus on Investment Management  |  Achieved top 10% of degree's intake 

Correcting educational gaps through proactive mentoring of previously disadvantaged women

• Assisted women entrepreneurs to successfully launch and manage sole proprietary micro-ventures
• Successfully launched various micro-ventures in South Africa
• Liaised a variety of start-up services: Financial consulting, Business modelling, Capital Acquisition and Allocation, Cash flow Statements handling and Management.

Academic Honorary Society of excellence in Stellenbosch University for the top 10% of all university students

Accelerates experiential education through immersive learning

• A 2 day intensive mentoring weekend of incubating fully scalable startups with students
• Assist, inspire and self-empower students through market tools and techniques necessary to create a startup
• Apply digital marketing techniques and skills to multivariate real-time scenarios 

Private or group yoga . Offering free yoga as part of giving back to the community. Classes are offered twice a month to foster a sense of community and contribute towards living healthy lifestyles

Practice and implement Vipassana meditative techniques on a daily basis

• Attended several  twelve day meditative courses where you observe the noble truth of silence and train the mind in introspection