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Solid knowledge and understanding of the financial industry, with meaningful experience in Banking, Consulting, SME policy and governance and Start Ups. Academic background in Economics and Finance

Work History

Nov 2014Present

Enterprise Research Officer

  • Participated in the design of the first Small and Medium Enterprises (SME) Strategy for Lebanon, “Lebanon SME Strategy: A Roadmap to 2020”; the strategy defines sector challenges, imperatives, and detailed initiatives required to boost SME development, with charters and governance.         
  •  Developed and detailed initiatives related to improving access to finance for SMEs, such as: Attracting top-tier VCs and Angel investors, enhancing crowd funding and developing a secondary market for SME stock exchange
  • Contributed to the development of the Lebanon Open Innovation Week organized under the World Bank project “Mobile Internet Ecosystem Project”. Designed a number of public challenges that were solved by entrepreneurs in Lebanon. 3 startup companies emerged from this projects
  • Represented the public sector in the Global Entrepreneurship Week Lebanon committee and helped in developing its mission, objectives, work plan etc…
  • Participated in the design of a number of SME technical assistance projects with international organizations, among others, the World bank: MIEP($12.8M), SME technical assistance project($740K)
  • Benchmarked best practice initiatives relating to SME financing and presented lessons learned to senior officials at the Ministry of Economy and Trade and in workshops and conferences
  • Arranged and participated in the negotiations meetings between the Arab Fund for Economic and Social Development (AFESD) mission, a USD 2 billion fund dedicated for Small and Medium Enterprises (SMEs), and different financial institutions including the central bank and a number of commercial banks. Two banks expressed their interest and sent letters of intent for USD 100 million
  • Co-Leading the SME observatory project along with a world bank team, to build a database on SMEs in Lebanon, with indicators on performance, productivity, employment etc…                                                                  
Jan 2014Oct 2014

Business Analyst

  • Analyzed complex data related to consumer behavior, needs, preferences, lifestyle and highlighted consumer insights to assist the senior team in developing winning loyalty and retention strategies for Telco operators in the Middle East and Africa region
  • Prepared benchmarks for local, regional and international companies to identify key trends and best practices for existing relationship programs and supported the management team in developing solid programs’ value propositions Supported the operations team in developing detailed concept papers for the go-to market new programs (partnership, affinity, point based programs)
  • Evaluated client strategic alliances and recommended a best fit partnership model from a marketing and financial perspective in order to boost brand equity, as well as supported our clients in the negotiation approach and the on-boarding process
  • Supported the marketing team in writing insightful communication briefs to generate creative campaigns and products launch strategies
Oct 2010Sep 2012

Financial Services Representative

  • Active relationship management of individual clients which entailed close interaction with customers, as well as the development of a strategy that would provide appropriate financial solutions for the banking needs of clients
  • Thorough analysis of clients’ needs and subsequent marketing and sales of various products including Line of Credits, Mutual Funds, Fixed Income Investments, Mortgages and GIC’s
  • Proactive marketing and sales of the banks products to existing clients and prospects to cater for their needs. Double the sales target have repeatedly been achieved


Sep 2012Nov 2013

Graduate Diploma in Applied Finance

  • Courses included: Investment Analysis, Mergers & Acquisitions, International Finance, Financial Statement Analysis, Advanced Corporate Finance
Sep 2006Mar 2010

Bachelor of Commerce Major Economics

  •  Emphasis in Economics & Finance
  •  President of Lebanese Student Association


Participated in workshops and working group discussions , related to SMEs and Investments, such as :

  •  BDL (Banque Du Liban) Accelerate 2014
  •  Global Lebanese Entrepreneurs and Investors Summit - 2015 
  •  World Bank’s Mobile Internet Ecosystem Project - 2015
  •  Open Innovation week in Lebanon - 2015
  •  ArabNet Digital Summit - 2015
  •  LCPS (Lebanese Center for Policy Studies) Refugee Crisis - 2015
  •  LCRP (Lebanon Crisis Response Plan) - 2015
  •  BDL Accelerate 2 - 2015


Languages: Fluent in English, French and Arabic
Interests: Team sports (Basketball, Football), Technology, Finance and Traveling