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Work experience


Largest European Manufacturer of Radiators
Product Training-Developed & delivered Ground Source product training to the sales force. Myson(Part of the Rettig Group) 2002-2009(7 years), fan convectors & heated towel rails, 4000 employees worldwide.


Social Media Development-Created
E-Marketing and implemented a 1 year roadmap and calendar for all digital marketing programs, including emails, web updates, social media & campaigns. Networking & presentations-Represented buildingSMART at many construction industry events and delivered effective presentations. Media & Press relations Management-Produced the organisations monthly e-newsletter and press releases. Managed all communications with local PR partners throughout the GCC. website launch): Business Evaluation-Conducted a full business evaluation(website content/readership/competitor analysis).

Account Manager

Sales Demonstrations
Account Management-Visited existing Acecad clients on a regular basis with a view of maintaining a good client rapport and ensuring maintenance fees were maintained and paid. Development of Business strategies-Prepared a long term business plans for GCC.

Marketing Manager

Acecad Software Middle East Division
Dubai, UAE An International Software Company developing MIS Solutions for the Construction Industry. Business Development/Marketing Manager Recruited to expand the customer base in the UAE, Oman & Qatar, identifying and capturing key accounts and boosting sales. My responsibilities also include marketing Acecad products & services locally within the Corporate guidelines set by Acecad Head Office in the UK. Currently report directly to the Corporate Sales Manager based in the UK. Lead qualification-Reviewed all leads in the CRM database and identified target prospects for the UAE, Qatar & Oman. Grew the qualified lead database by 90%. Sales prospecting-Identified and created new opportunities for the Acecad StruMIS Fabricator. Sales Demonstrations-Conducted Sales demonstrations to target prospects in my region.


Social & PR Media Plan-Established a
Website launch/ launch & Media plan incorporating tactical objectives to achieve set media goals. Budget P&L Management & forecasting-Established the overall business expenditure and revenue forecast. Put in place a process to monitor costs and revenue. Ideal Boilers(Part of the Stelrad Group)-Hull-UK (Contract placement) (8+ months) 4th largest boiler manufacturer in the UK. Product Manager Market Research-Researched local & European Heating Legislation Directives.
Dec 2014Present

Business Development Manager

FSI (FM Solutions) Middle East FZ-LLC


Acecad Software Middle East Division
Organisation and attendance of Sales Conferences-Organised & managed successful events with local software partners. Example: Qatar Steel Live. Management & attendance of key exhibitions-Co-ordinated and represented Acecad at several key exhibitions. Example SteelFAB and BIG 5 Dubai. Product Development-Provided our developers with a report detailing the requirements needed to localize the software in the Middle East. Media & Press relations Management-Collated material for the preparation of local client case studies. I have also written content on behalf of Acecad that has been supplied to publications such as Big Projects ME & Qatar Construction Sites publications.

Business /marketing Consultant

Media & Press relations Management-Collated
BuildingSMART MENA & India/BIM Journal— Dubai, UAE (2 years) An International Not For Profit organisation promoting the process of OpenBIM in construction. Independent Business /Marketing Consultant (Acting as Marketing/Operations Manager for buildingSMART ME/BIM Journal) Recruited to expand the buildingSMART membership network, increase brand awareness and develop a new communication strategy for the organisation.

Strategic Partner

Media & Press relations Management-Collated
Event Management-Introduced and organised BI-monthly BIM user groups, buildingSMART, Qatar BIM Summit. Event Sponsorship Revenue-Successfully raised $120000 revenue for buildSMART 2011 conference. Strategic Partner Alliances-Increased partner alliances by 50% in.
Aug 20112012

Search Engine Optimisation(SEO) Development

Search Engine Optimisation(SEO) Development
Increased web traffic from 5000 single hits a month to 21000 single monthly hits in. Development of New Revenue Streams-Moved the site to Wordpress & introduced Openx(online advertising module). Launched 6 months ago the site is currently generating approximately $2000 revenue a month. Forecasted to increase to $5000/month by the end of 2012. Brand Development-Developed a PR and a social media tactical plan. BIM Journal currently has 1350 followers on Twitter. BIM Journal had no social media presence prior. Market Research & Analysis-Researched online BIM Information Search behaviour. New Business Start-up-Developed a 3 year Business Plan for The Bim Hub which was subsequently submitted to Tecom Investments to process the business licence application and attract investors. Vendor negotiations-Successfully selected and negotiated the BIM portal website Development Contract.

Marketing Manager

Marketing Manager- UK (4 years) Vendor Negotiations-Re-negotiated all marketing agency contracts resulting in a saving of $260,000. Saved a further $120,000 through effective sourcing of new design and printing contractors. Brand Guidelines Manual-Created the New Myson Towel Warmers brand guidelines. Re-branding Product Exercise-Project managed a product re-branding exercise and helped Myson Towel Warmers grow their market share from 22. 5% to 30% in a period of 12 months. New product launches & production of all marketing collateral-Organised several product launches & produced all marketing collateral in line with Myson Towel Warmers Brand guidelines.

Product /brand Manager B&q Account

USI Industries Jacuzzi Division-Birstall
UK (6 years) International large Manufacturer of bathroom appliances & kitchen sinks, 5300 employees worldwide. Product /Brand Manager B&Q account B&Q is the largest DIY retailer in the UK




World Media Academy


Middlesex University


ESC Marseille-Provence School of Management