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Head of Product Management Ruhr

May 2009Present


  • Sales revenue and marketing responsibility for productions incl. budgeting and forecasting in consultation with managing director and finance /CCO
  • Supervise the activities of Senior Product Managers, Product Managers and PR-Managers and coordinate the efficient planning process inside the unit
  • Create and implement go-to-market strategies and marketing plans with all relevant departments (PM, PR, sales, advertising and media agency, central marketing units, finance) and overseeing million budget
  • Develop concepts to enhance company's E-Commerce/ Ticketing division (Performance Marketing)
  • Analyse and participate in pricing policy decisions
  • Lead international procurement (print buying and agency services) and royalty projects


  • Created and executed the major On and Offline Christmas campaign for all brands on the German market / incl. idea, conception and execution of the main TV-commercial
  • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 20% under budget (without compromising business growth goals)
  • Achieved relevant savings in media buying through direct negotiations (800K)

Senior Product Manager

Stage Entertainment GmbH, Hamburg, Germany
May 2005Apr 2009


  • Develop, communicate and execute the marketing strategy
  • Set up and manage annual marketing budget and forecasts
  • Manage and implement media campaigns incl. evaluation and presentation
  • Online Marketing (Branding and Performance campaigns), SEM, Lead Generation and development of mobile Apps
  • Conception and execution of the CRM measures, Newsletter and online games (B2C)
  • Develop and manage direct mails to generate new customers (B2C)
  • Define and prepare analysis/prognosis and controlling procedures (KPIs) to initiate appropriate marketing activities

  • Conduct and analyze customer surveys

  • Key contact and owner of all the relationships with the external agencies

  • Provide sales collateral & support


  • Provided flexibility by overtaking and successfully managing for period of 6 months additional market with a team of 4 Marketing and PR Managers

  • Boosted sales by 15% in one year through development and implementation of direct marketing campaign

  • Developed company’s first mobile App for the show „Wicked“

Senior Press Officer

Roncalli's Apollo Varieté, Düsseldorf, Germany
Jan 2003Nov 2005
  • Developing and implementing marketing, PR and promotional campaigns incl. timelines and costs
  • Press relations and media work: writing press releases and articles, designing and implementing press conferences, organizing premieres and various events, photo and video shoots
  • Conception, content writing and management of the webpage
  • Sales: planning and implementing sales promotions, conceptual responsibility for various online and offline mailings

Project Manager

Noventa Corporate Communication GmbH, Düsseldorf, Germany
Jul 2002Dec 2002
  • Project management in location marketing for various clients including Gesellschaft fuer Wirtschaftsförderung Nordrhein-Westfalen, Famos Projekt GmbH und Co. KG, and Projekt Ruhr GmbH
  •  Europe-wide press relations and media work for different industries like biotechnology, medical engineering, chemistry or media
  • Briefing, conception, execution of PR and marketing campaigns
  • Conceptual and operational assistance on implemenation of an image and text MWMEV -database

Citibank Privatkunden AG, Düsseldorf, Germany

Jan 2002Mar 2002


Kienbaum Consultants International GmbH, Gummersbach, Germany

Oct 2001Dec 2001



DAMK, College for vocational training in advertising, marketing and communication, Düsseldorf Germany

Graduated as specialist in marketing-communication

Marketing Communication

Heinrich- Heine-University Düsseldorf, Germany

PhD Studies

Heinrich- Heine-University Düsseldorf, Germany

obtained Magistra Artium (M.A.)-degree (mark: 1.4)

German and English language and literature studies

Tulane University, New Orleans United States

Sep 1998Sep 1998

University of California, Berkeley United States

Jun 1995Aug 1995

Tulane University, New Orleans United States

Jul 1994Aug 1994

Grammar School, Rijeka, Croatia

obtained qualification for admission to a university (mark: 1.5)


online marketing, 1x1 in online marketing, work-life-balance, authentic management, time and self-management

staff management, managing without executive powers



MS Office applications and Apple

Photoshop, Dreamweaver, Homesite, FrontPage, WordPress

CRM System:  Julitec


German and Croatian: mother tongue, English: fluent, Spanish: good, Italian: basic


Marketing Strategies & Campaigns, Creative Team Leadership, Product Positioning & Branding, Product Management, Web & Print Content Development, Focus Group & Market Research, Sales Collateral & Support, Public &  Media Relations, New Product Launch,  Online Marketing, Direct Marketing, Event, Apps, Social Media, CRM