Natasha Ahmed

• Led a team of paid search marketers on a total spend of $2MM/month.
  • 70% ecommerce
  • 30% lead generation
  • D2C growth startups and established companies
• Independently and collaboratively managed end to end campaign setup, optimization and reporting.
• Sourced, hired, and managed contractors to support routine tasks to take on additional bandwidth.
• Maintained ultimate ownership of client KPI's
• Created roles workflows for the team to efficiently complete delegated projects on time.
• Created a quarterly internal audit process to level up campaigns, feeds, and tracking.
• Proposed innovative new campaign types and strategies to scale and gain efficiency.
• Created a structured monthly testing cadence for ad copy, settings, keyword expansions, and new types of campaigns.
  
• Managed 2 Search Managers, Data Analytics Specialist, Senior Paid Search Specialist, Senior Paid Social Strategist and 2 support contractors on optimization, analysis and reporting.
• Researched and purchase trainings tailored to each team member's skill gaps and needs of our team.
• Key decision maker, leading creation of processes to improve productivity and efficiency, and technology platform adoption.
• Researched and purchase technology tools to improve workflow and campaign management.
• QA of deliverables and launches.
• Conducted new client sales and onboarding calls.
• Provide site conversion rate optimization direction to the client.
• Conduct 1:1 calls with clients to gain feedback on the team and processes.
• Attended industry conferences to stay up to date with innovative strategie.s
• Recent client examples
  • hvmn.com
  • momentaryink.com
  • getspeks.com
  • hive.com
  • hellocake.com

• Ran user acquisition campaigns on Google, Bing, Meta, and Programmatic platforms.
• Generated thousands of leads per day.
• Navigated ad platform policy roadblocks and made strategy. recommendations to C-level team members.

• Built and Managed Relationships with Fortune 500 clients and agency partners with budgets over $10MM/year. 
• Navigated Google Healthcare vertical policy issues to resolve disapprovals for clients.
• Led weekly calls with clients to field questions, help with optimization, and share updates.
• Presented monthly and quarterly business reviews to clients on-site.

• Drove incremental revenue through upselling on current advertising products and pitching new tactics.

• Became an expert on my clients’ business goals and target markets.

• Initiated self-training on new betas and Google products.

• Interfaced with internal team on behalf of my clients.
• Conducted quarterly planning sessions with internal team.
• Forecasted quarterly revenue for Google within my book of business.
• Client examples:
  • iHerb.com
  • Weight Watchers
  • Medifast
  • Atkins

• Search marketing campaign strategy, planning, and management for a portfolio of 12 Procter & Gamble brands with annual budgets of 100K-$5MM each, totaling $20MM+/year.

• Managed a team of 6 Search Managers and 2 Search Specialists.
• Partnered with key media vendors to design cutting edge search marketing plans – Google/Youtube, Yahoo, Bing, and Facebook.
• Crafted measurable SEM strategies based on client marketing objectives 

• Participated in client and inter-agency brainstorming sessions, frequently presented new search strategies and recommendations to clients.

• Achieved 100% client retention, increased client budgets by 97% year over year.

• Assisted Director of Paid Search in department process creation and improvement.

Associate Paid Search Marketing Director – P&G Fabric Care & Home Care

• Owned execution of paid campaigns for brands with annual budgets of $100K - $5MM.

• Managed Search Specialist, planning and overseeing optimization, A/B test, and analysis projects.

• Translated brand strategy into search strategy on new marketing programs.

• Launched new, innovative programs and betas in partnership with media vendors.

• Presented results and recommendations to clients and partner agencies.

Search Marketing Manager - P&G Fabric Care

• Assisted Search Director in budget forecasting .
• Managed day to day spend and optimization of Fabric Care paid search accounts..
• Generated consumer insights from search and presented them to clients.
• Completed monthly and quarterly client reporting.

• Online marketing and analytics for digital display marketing company, including SEM campaign management with a focus on CPA/ROI.
• SEO, including meta tag editing, content editing, and linking from social media sites.
• Project management and copywriting for site content development, social media and blogging management.
• Website performance analysis using Google Analytics, landing page A/B testing.

• Outside sales with a focus on penetrating to physician referral market
• Online marketing for 7 regional clinics, including SEM, SEO, website content creation, social media, community relations, and blogging.

• Started a bridal makeup artist business with a focus on lead generation using Google AdWords and Facebook Ads (self taught).