Natasha Ahmed

• Directed the paid search media buying department, driving brand growth through Google Ads with a focus on cold traffic acquisition.
• Managed and developed a team of 3-5 Google Ads Media Buyers, supporting execution quality and operational performance.
• Contributed as a member of the core leadership team, informing high-level strategic decision-making.
• Ideated and led the implementation of scaling initiatives, increasing ad account growth by up to 160% MoM and raising spend levels to $3MM/month.
• Created streamlined processes to improve team efficiency and strengthen paid search operations.
• Developed AI usage strategies to increase speed and implemented them across the team while focusing on high-growth campaign types, including Performance Max, Demand Gen, Search, DSA, Shopping, and Video/YouTube.

• Led a paid search team supporting high-growth clients with total media spend of $2MM/month across 70% ecommerce and 30% lead generation accounts, including D2C growth startups and established companies.
• Managed end-to-end campaign setup, optimization, and reporting independently and collaboratively, while maintaining ultimate ownership of client KPI's.
• Built and led a cross-functional team of 2 Search Managers, a Data Analytics Specialist, a Senior Paid Search Specialist, a Senior Paid Social Strategist, and 2 support contractors overseeing optimization, analysis, reporting, and delivery quality.
• Sourced, hired, and managed contractors to expand team bandwidth, and created roles and workflows to ensure delegated projects were completed efficiently and on time.
• Established a quarterly internal audit process to strengthen campaigns, feeds, and tracking, and implemented a structured monthly testing cadence for ad copy, settings, keyword expansions, and new campaign types.
• Proposed innovative campaign strategies to drive scale and efficiency, researched and purchased training and technology tools to improve team capability and workflow, conducted new client sales and onboarding calls, provided site conversion rate optimization direction, and led 1:1 client feedback discussions.

• Managed user acquisition campaigns across Google, Bing, Meta, and programmatic platforms.
• Generated thousands of leads per day through digital media buying and performance marketing initiatives.
• Navigated ad platform policy roadblocks to maintain campaign continuity and performance.
• Developed strategic recommendations for optimizing user acquisition efforts across multiple paid media channels.
• Presented media buying insights and strategy recommendations to C-level team members.
• Delivered multi-platform digital acquisition support in a fast-paced performance marketing environment.

• Managed relationships with Fortune 500 clients and agency partners in the Health & Wellness vertical, overseeing advertising budgets exceeding $10MM/year.
• Navigated Google Healthcare vertical policy requirements to resolve ad disapprovals and support uninterrupted campaign delivery for clients.
• Led weekly client calls to address questions, support optimization efforts, and communicate product and account updates.
• Presented monthly and quarterly business reviews on-site, delivering performance insights and strategic recommendations to clients.
• Drove incremental revenue by upselling existing advertising products and introducing new tactics aligned with client business goals and target markets.
• Forecasted quarterly revenue across the assigned book of business, while coordinating quarterly planning sessions and cross-functional internal collaboration on behalf of clients.
• Client examples:
  • iHerb.com
  • Weight Watchers
  • Medifast
  • Atkins

• Search marketing campaign strategy, planning, and management for a portfolio of 12 Procter & Gamble brands with annual budgets of 100K-$5MM each, totaling $20MM+/year.

• Managed a team of 6 Search Managers and 2 Search Specialists.
• Partnered with key media vendors to design cutting edge search marketing plans – Google/Youtube, Yahoo, Bing, and Facebook.
• Crafted measurable SEM strategies based on client marketing objectives 

• Participated in client and inter-agency brainstorming sessions, frequently presented new search strategies and recommendations to clients.

• Achieved 100% client retention, increased client budgets by 97% year over year.

• Assisted Director of Paid Search in department process creation and improvement.

Associate Paid Search Marketing Director – P&G Fabric Care & Home Care

• Owned execution of paid campaigns for brands with annual budgets of $100K - $5MM.

• Managed Search Specialist, planning and overseeing optimization, A/B test, and analysis projects.

• Translated brand strategy into search strategy on new marketing programs.

• Launched new, innovative programs and betas in partnership with media vendors.

• Presented results and recommendations to clients and partner agencies.

Search Marketing Manager - P&G Fabric Care

• Assisted Search Director in budget forecasting .
• Managed day to day spend and optimization of Fabric Care paid search accounts..
• Generated consumer insights from search and presented them to clients.
• Completed monthly and quarterly client reporting.

• Online marketing and analytics for digital display marketing company, including SEM campaign management with a focus on CPA/ROI.
• SEO, including meta tag editing, content editing, and linking from social media sites.
• Project management and copywriting for site content development, social media and blogging management.
• Website performance analysis using Google Analytics, landing page A/B testing.

• Outside sales with a focus on penetrating to physician referral market
• Online marketing for 7 regional clinics, including SEM, SEO, website content creation, social media, community relations, and blogging.

• Started a bridal makeup artist business with a focus on lead generation using Google AdWords and Facebook Ads (self taught).