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Summary

Accomplished Results, focused and ambitious Sales leader   offering over 15 years of experience driving revenue through building and maintaining client relationships. Creative and dynamic marketer with proven expertise in consistently penetrating new markets to ensure sustainable revenue growth. Leverages exemplary communication and in-person meetings to establish presence and build a positive brand while fostering continuous client engagement. Adept at working effectively to achieve goals both as a cross-functional team member and individual contributor.

Core Competencies

Strategic Sales Leadership

Territory Management

Interpersonal Communication

Market Penetration

Product Education

Team & Culture Building

Business Development

Marketing Strategies

Customer Service & Retention

Communication

Revenue Enhancement

Solution Selling

Operational Excellence

Relationship Building

PC Skills

(Microsoft Office, Power Point, Prezi, Delphi, Excel)

Work History

Senior Sales Manager

Hilton Orlando
August 2017 Present
  • Develop and manage the Preferred Partnership HelmsBriscoe Account, which has grown $1.5 Million in 12 months
  • Collaborate with and Mentor the Conference Managers with their HelmsBriscoe initiatives and pipeline to ensure conversion while aligning our strategy regardless of booking/size.
  • Account review with Top producers and their teams to discuss opportunities that can be placed over need periods, enhance partnership while adding value to the client's needs.
  • Proven experience building and maintaining strategic intermediary partnerships
  • Developing the South East Association and Corporate Accounts for groups over 300 rooms
  • Developing the International Market
  • Creating targeted memorable events and sites for all markets, influencing client's behavior.
  • Qualified and meaningful communications that add value and engage with the accounts purpose.
  • Prospect and retain loyalty with targeted insight's identifying initiatives that spark customer buying behavior.
  • Forecast and develop growth plans for all markets
  • Meet and Exceed targets by generating incremental revenue from existing and new accounts
  • Creating the Vision for the New Meeting Space Expansion
  • Developed Sales and Marketing plan to Strategically increase  business and loyalty while penetrating new territories and ensure maximum increase of overall revenue

Senior Sales Manager

Waldorf Astoria® Orlando and Hilton Orlando Bonnet Creek
August 2007August 2017
  • Developed and manage the HelmsBriscoe account, which has become one of Bonnet Creek’s largest single partner account, producing over two million dollars in revenue per year.
  • Experience with South East Association, Corporate and partnership accounts of 10-1500 rooms on peak night.
  • Complex Experience.
  • Produced over 100K+ room nights and over $20M in revenue.
  • Manage and develop International Market, specifically from Europe, APAC.
  • Pre-opening Experience – developed and created the vision of the future.
  • As the seventh employee for the Bonnet Creek project, assisted in developing the sales team and sales and marketing process to drive market share in all territories.
  • Received Circle of Excellence Recognition of Sales Excellence for Hilton Worldwide.
  • Exceed both Room-nights and Revenue goal consistently by 120-145% of yearly goal.
  • Mentor of mid-sales associates and assistants to ensure growth as well as coaching for success.
  • Attend industry trade shows, Hilton and Luxury Portfolio events.
  • Participate in weekly strategy revenue sales meetings to review the status of the existing and future business and tackle any threats and increase bookings/revenue.
  • Experience with Contract Clauses and negotiation.
  • Prospecting New Clients and Retaining past Clients ~ strong relationships and excellent follow up with all territories.
  • Developed Sales and Marketing plan to increase  business, penetrate territories and ensure maximum revenue increase.

Senior Sales Manager

Trump International Sonesta Beach Resort
March 2004August 2007
  • Managed South East Corporate Territory.
  • Managed International Groups.
  • Set up strategies to hit monthly, quarterly and yearly budget and forecasted revenue.
  • Local Sales calls – divided local territory in order to do effective cold calls through-out Dade, Broward, Boca Raton and Palm Beach.
  • Attended assigned territory trade shows such as ~ GAMPI, Krisam, CONFEX, IMEX, EIBTM, TSAE, FSAE among others.
  • Meeting and exceeding both Room-nights and Revenue goal by 10-15% every trimester.
  • Mentor, monitor and manage role of sales associates and assistant to ensure growth as well as coaching for success.
  • Hold weekly strategy revenue sales meetings to review the status of the existing and future business and tackle any threats and increase bookings.
  • Solicit New Clients and Retaining past Clients ~ strong relationships and excellent follow up with all territories.
  • Developed sales and marketing plan to increase  business, penetrate territories and ensure maximum revenue increase
  • Manage and develop the Corporate Gold Club Account from all territories.

National Sales Manager

Ocean Point Beach Resort & Spa
February 2003March 2004
  • Responsible for the Corporate, Local and Incentive Markets.
  • Attended industry trade shows mainly New York and Florida.
  • Meeting and exceeding both Guest Room and Catering goals by 5-10% every trimester.
  • Prospecting New Clients, Retaining past Clients and ensure Site visits of the property.
  • Mailings and promotional material to promote facilities at the hotel.
  • Train Sales Coordinator with Site Inspections Techniques and cold calls.
  • Ensure best customer service at all times -Assisting clients over the phone and personally.

Sales Manager

Ritz Plaza Hotel, Managed by Starwood Hotels & Resorts
April 2002February 2003
  • Responsible for maximizing our sales, in the SMERF & Associations market sectors.
  • Meeting and exceeding both Guest Room and Catering goals by 273%.
  • Prospecting New Clients, Retaining past Clients and ensure Site visits of the property.
  • Sending mailings and promotional material to promote facilities at the hotel.
  • Ensure best customer service at all times -Assisting clients over the phone and personally.
  • Developed new Catering Packages, including menus and wine list.

Sales Manager

Sodexho Prestige, London, England
July 1999December 2001

 Sales Manager - HMS Belfast                                                    

  • Produced Sales and Marketing plan to develop our business and ensure maximum productivity.
  • Responsible for developing pricing and promotions for Evolution.
  • Generated volume and revenue targets with demand calendars.
  • Monitor and manage role of sales coordinator.
  • Holding weekly sales meetings to review the growth of the business and tackle any threats.
  • Targeted new client development and managed key accounts.
  • Supervised special projects, sales blitz, proposals and presentations for new, existing and past contacts with in the Corporate & Hospitality industry.
  • Negotiated contracts with key clients. Increased annual revenue in excess of 3%.

Sales Coordinator – HMS Belfast                                                      

  • Assisted the Sales Manager with proposals and documentation for confirmed bookings.
  • Responsible for incoming business.
  • Maintain a very pro-active approach to ensure HMS Belfast is sold at its full potential.
  • To produce a monthly Commitment sheet to show all Conference and Banqueting Functions confirmed for HMS Belfast.
  • Assisting with mailings and with monthly forecasting and reports.
  • Handling 10 venue specific key accounts.

Education

Media and Communications

University of London
19961998
  • Business Skills, Advertising, Public Relations and Sales & Marketing

Media and Communications

Pontificia Universidad Javeriana
19941996

Skills

English and Spanish

Fluent both written and oral.