Reach plc, the UK’s largest news publisher, manages over 60 regional titles, including Manchester Evening News, Liverpool Echo, and Birmingham Mail.
Nathan’s role focused on diagnosing marketing needs, proposing strategies, and overseeing campaign setup, optimisation, and performance tracking using Google Analytics. Key accounts included Liverpool Football Club, Liverpool John Lennon Airport, and The Jockey Club. He also developed long-term marketing plans to secure future business.
Responsibilities
- Client consultation and strategy development.
- Market research, proposals, and budgeting.
- Campaign setup, optimisation, and performance monitoring.
- ROI reporting and new business acquisition.