• Directed the development and creation of all advertising and video content for Hyper Hippo Entertainment, ensuring a cohesive and impactful creative strategy across various marketing channels.
• Managed and mentored a multidisciplinary team of animators, illustrators, copywriters, video editors, and other creatives, fostering collaboration and delivering best-in-class advertising content in the mobile gaming industry.
• Under my creative direction, our advertising content for AdVenture Capitalist had an average CVR of 18%, and a CTR of 2% from 2020 to 2023, which converted to approximately 25,000+ additional installs per quarter. 
• Collaborated with stakeholders from marketing, game development, People & Culture, and executive leadership to develop a unified brand and creative experience across e-commerce, in-game UX, social media, recruiting, and internal communications.
• Headed up cross-function campaigns, managing paid media strategies, A/B testing, optimization strategies, and partnering with analytics leaders to constantly improve performance of our best-in-class creative work. 
• Conceptualized, wrote, and directed many of Hyper Hippo's videos, including the oral history of AdVenture Capitalist, "Rags To Riches", and our internal Core Values video. 

• Oversaw the end-to-end creative content development for a wide range of T-Mobile marketing campaigns, including product and service announcements, as well as customer marketing campaigns.
• Led a highly skilled creative team within the brand studio, producing engaging video content specifically tailored for T-Mobile's social media channels, such as Facebook, Twitter, YouTube, Instagram, and Snapchat.
• Collaborated closely with multiple teams and stakeholders, including PR, Care, Media, Retail, and B2B, to create impactful and best-in-class campaigns.
• Developed and produced video content for various initiatives, including Retail and Care leaders' videos, product introductions for T-Vision and T-Money, and multiple live-action video campaigns for the Super Bowl, Pride, and MLB sponsorships.
• Concepted and launched the Case Drop influencer campaign for T-Mobile - a first-of-its-kind creative program in the mobile industry. Featuring up-and-coming artists and cultural IP on customized phone cases, Case Drop produced highly sought-after collateral exclusively for T-Mobile customers and fans. 
• Led a monthly thought-leadership workshop at the studio, presenting the latest trends and innovations of our primary media platforms, as well as showcasing the creative work that the studio was producing.
• Maintained clear and effective communication with team members and stakeholders, facilitating seamless collaboration and successful campaign execution through influence.
• Played a major part in the development of T-Mobile social content creative guidelines,  to ensure consistency in all creative materials and aligning to the larger brand guidelines of T-Mobile. 

• Successfully managed T-Mobile's social media channels (Facebook, Twitter, YouTube, Instagram, and Snapchat), implementing effective channel and creative strategies that resulted in increased brand perception, consumer engagement, and awareness.
• Led a remote engagement team of 22 members across multiple locations, effectively coordinating their efforts and ensuring consistent performance.
• Managed external creative agency teams (Big Fuel, MRY, Laundry Service) and an internal creative team of copywriters and designers, fostering collaboration and delivering high-quality creative assets.
• Developed crucial documents such as channel strategy guides, editorial calendars, brand persona guides, and creative style guides, providing clear direction and ensuring consistency in messaging and branding.
• Presented major campaign concepts and initiatives to corporate executives, earning trust and recognition for smart and successful campaign executions.
• Led creative and strategy development for high-profile brand campaigns, including Super Bowls 49-52, MLB All-Star Game 2017, and Un-carrier Events 7-13, resulting in massive consumer engagement and significant increases in brand perception and awareness.
• Executed highly successful campaigns, consistently achieving goals and surpassing expectations. For example, during Super Bowl 51, led a 360-degree real-time campaign across multiple social channels, generating 194 million impressions and 40 million views on social video content, with an average combined VCR of 40% and an average engagement rate of 18% on Facebook/Instagram and 24% on Twitter.

• Oversaw the day-to-day operations on all of HTC's global social media channels, including Facebook, Twitter, YouTube, Google+, Vine, and Instagram, ensuring consistent and engaging content.
• Managed a seven-member engagement team at agency partner Swift Collective, coordinating their tasks effectively to achieve social media objectives.
• Coordinated between brand and product marketing campaigns executed in social media and major regions (NAM, APAC, EMEA), including the successful launches of HTC One, HTC One M8, HTC One Mini, and HTC One Max smartphones.
• Developed a global editorial calendar that all regions utilized to activate their respective communities, ensuring a cohesive and strategic approach to social media content.
• Led the social media component of the Robert Downey Jr/#HTChange campaign, including the development of teaser content and implementation of all digital assets on global channels. The launch video garnered 2.3M views during the first two weeks of the campaign.

• Led creative development, including copywriting, for all evergreen social advertising on behalf of Acer North America, resulting in increased brand visibility and engagement.
• Served as the day-to-day voice on Acer's Facebook channel, responsible for content creation and community engagement with Acer's 1.1 million fans, fostering a strong brand presence and customer loyalty.
• Counseled numerous clients from major brands like Acer, Microsoft, and TimBuk2 on effective marketing and social advertising strategies, providing valuable insights and recommendations.
• Developed and managed the engagement strategies for Acer-A-Day Giveaway and Lame Gift ReplAcer, resulting in significant achievements:
• 10x growth of the US Facebook population, expanding the reach and impact of Acer's social media presence.
• 44x increase in month-to-month impressions, from 270,000 to 12.1 million, increasing brand visibility and awareness.
• 700,000 unique visitors to the app with a 27% share rate, driving user engagement and viral marketing.

• Developed and executed comprehensive social media engagement strategies for high-profile verticals, including Bing Rewards ($9M marketing budget) and Bing Causes ($6M marketing budget), resulting in increased brand visibility and customer engagement.
• Led the community content strategy for the successful launch of Bing's Social Search, managing the Friends Matter video series and off-premises engagement to drive user participation and interaction.
• Oversaw social media and online engagement for award-winning campaigns such as Bing Gives and Our School Needs (OSN), driving 1.3M site visits and achieving a 25% conversion rate to Bing for OSN alone.
• Created and managed a dedicated Twitter presence for OSN, effectively leveraging the platform to amplify campaign messaging and drive user engagement.
• Collaborated with cross-functional teams to align social media strategies with overall marketing objectives, contributing to the success of integrated marketing campaigns.

• Launched and managed Pyramid Brewery's web marketing platforms and social media strategy, including website, Facebook, and Twitter, resulting in a significant increase in online presence and brand engagement.
• Created and updated engaging and relevant content on a daily basis, attracting and retaining a loyal following of over 16,500 fans on Facebook within 10 months.
• Implemented aggressive and thoughtful campaigns that resulted in a 40% increase in website visitors and a 24% increase in newsletter subscriptions compared to the previous year.
• Collaborated with multiple retail locations to coordinate and support their localized marketing and social media efforts, driving incremental customers to those brewhouses.
• Led the development and successful launch of Pyramid's online store, events calendar, beer-finder web tool, and Pyramid Community page, enhancing user experience and expanding customer engagement opportunities.
• Took ownership of all web development initiatives on behalf of Pyramid marketing, ensuring a seamless and professional online presence.

• Created client-facing documents, including field advisories, which provided international subs with PR guidance, and Microsoft Competitive Outlook Report, which educated clients about industry-wide trends affecting their business.
• Supported on-site PR activities for our Senior Director of Platform Strategy’s global media tour, which resulted in unprecedented news coverage of Microsoft’s work with the open source community.

UofO Ski Team, Sigma Alpha Epsilon. GPA: 3.4