Nidhi Subramanian

Mid-Market Sales (USA, Lead Generation Business) - Key Responsibilities & Achievements:

• Driving growth for a book of business with ~$xxMn quarterly revenue for Google, by establishing myself as a dependable partner to 2 Sales pods
• Driving client success, in collaboration with my Sales partners, by understanding client business & marketing goals, and developing client marketing strategy through market assessment, competitor analysis, opportunity identification and Google Ads product knowledge
• Consistently helping exceed sales goals through portfolio planning, structured problem solving and execution of revenue strategy
• 20% Project: Drove product adoption for "Enhanced Conversion for Leads" for Lead gen business USA, by collaborating with Sales, Product and Customer Support: +8pp adoption growth in 3 quarters through lead identification, activation through tailored sales communication & scalable client pitch support (Received callout from Product PoC for enabling Activation & 3X Product area growth across Lead gen USA)

Key Responsibilities & Achievements:

• Led annual operating plan development for Flipkart's FinTech offerings (BNPL, Co-Brand Card, Insurance) in collaboration with cross-functional teams
• Monitored business performance against plans, identified gaps, and drove course correction through cross functional collaboration
• Delivered weekly business performance analyses and strategic recommendations to achieve goals to the leadership
• Pioneered development of customised, automated metrics dashboards for monitoring performance by liaising with Analytics team
• Drove significant growth, including 3X monthly BNPL sign-ups (JAS'21) and record Co-Branded Card acquisition (105% vs plan, Sep-Oct'21)

Created pitch decks for prospective clients to drive client acquisition and worked with 7+ clients across the Banking, Insurance & NBFC space, assisting them with their business strategies for various objectives such as Go-To-Market, Growth, Customer Experience Improvement & Digital Transformation

Representative Client Assignments:

Digital Transformation for a Leading Indian Bank

• Client Objective: To digitize the Retail and MSME lending processes
• Assisted the client in development and implementation of end-to-end digital lending customer journeys for various lending products of ~INR 2K Bn loan size
• As part of the PMO, led critical project planning and execution oversight, provided leadership reporting, and drove strategic course correction through stakeholder management

Customer Experience Strategy for a General Insurer

• Client Objective: Policy issuance and servicing-related customer journey optimisation
• Revamped digital customer journeys and processes based on insights from employee, dealer, customer interviews, and pan-India branch visits
• Developed a set of initiatives with an implementation roadmap to achieve potential cost savings of ~17% and potential revenue upside of ~12%

Growth Strategy for a Bank in Nepal

• Phase one - Conducted a detailed market assessment of the banking sector in Nepal, highlighting key growth trends, along with competitor benchmarking
• Phase two - Evaluated client's current business strategy, developed 5-year business projections by identifying avenues for growth and profitability, and provided a comprehensive strategy report, with investment recommendations to a VC firm

• Partnered with the Hong Kong team to understand traders' requirements to enhance features of the algorithmic trading platform & develop a real-time monitoring dashboard, leading to a 28% increase in performance efficiency

GPA - Distinction, Major - Marketing, Summer Internship - Philips India Private Limited (Healthcare business)

Rank 2, GPA of 9.5/10