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Summary

With ~8 years of experience spanning Digital Marketing, Fintech & Payments in E-commerce, and Management Consulting, I specialize in crafting and executing strategies that drive key client objectives, including market entry, brand awareness, and digital transformation. Combining creativity with data-driven insights, I thrive in fast-paced environments, consistently delivering measurable impact.

Professional experience

Senior Digital Marketing Strategist - Customer Success Acceleration

Feb'22Present
Google India Private Limited

Mid-Market Sales (USA, Lead Generation Business) - Key Responsibilities & Achievements:

  • Driving growth for a book of business with ~$xxMn quarterly revenue for Google, by establishing myself as a dependable partner to 2 Sales pods
  • Driving client success, in collaboration with my Sales partners, by understanding client business & marketing goals, and developing client marketing strategy through market assessment, opportunity identification and Google Ads product knowledge
  • Consistently helping exceed sales goals through portfolio planning, structured problem solving and execution of revenue strategy
  • Received the "Successful Customer" Global Award for fuelling 105% Y/Y growth in revenue for the largest client in my book (129% Y/Y growth in Google investment by client)
  • 20% Project: Drove product adoption for "Enhanced Conversion for Leads" for Lead gen business USA, by collaborating with Sales, Product and Customer Support: +8pp adoption growth in 3 quarters through lead identification, activation through tailored sales communication & scalable client pitch support
  • 28 Peer Awards, 4 Spot Awards, 2 Kudos (Recognition by senior stakeholders and peers for driving amazing client wins, conceptualising & executing events to foster team/org level culture, and mentorship of nooglers)

Manager - Planning & Strategy (Fintech & Payments Group)

Mar'21Jan'22
Flipkart Internet Private Limited

Key Responsibilities & Achievements:

  • Collaborated with cross functional teams (Product/Marketing/Risk) to create the annual operating plans for Flipkart’s FinTech offerings: Buy Now Pay Later (BNPL), Co-Branded card (CBC) & Insurance businesses
  • Assessed business performance periodically to highlight gaps against plans to key stakeholders & collaborated with various teams to execute course correction plans
  • Presented weekly analyses of key business metrics to the leadership, encompassing opportunities & recommendations to achieve the goals
  • Pioneered development of customised, automated metrics dashboards for monitoring performance by liaising with Analytics team
  • Successfully achieved a 3X monthly signups in the JAS'21 qtr as part of the BNPL growth team (Received the "Ace Ally Award" in recognition)
  • Highest ever CBC business acquisition during the festive months of Sep’21 & Oct'21 (~105% vs plan)

Management Consultant , Strategy & Operations

Apr'18Mar'21
KPMG Advisory Services Private Limited, India

Created pitch decks for prospective clients to drive client acquisition and worked with 7+ clients across the Banking, Insurance & NBFC space assisting them with their business strategies for various objectives.

Representative Client Assignments:

Digital Transformation for a Leading Indian Bank

  • Client Objective: To digitize the Retail and MSME lending processes
  • Assisted the client in development and implementation of end-to-end digital lending customer journeys for various lending products of ~INR 2K Bn loan size
  • As part of the PMO, managed critical project planning and oversight of execution, reporting to leadership, and strategic course correction through stakeholder management
  • Received the Encore Kudos Award in recognition of outstanding project execution for one of the largest banking clients of KPMG India

Customer Experience Strategy for a General Insurer

  • Client Objective: Policy issuance and servicing-related customer journey optimization
  • The project entailed revamping digital customer journey maps and processes to eliminate improvement areas identified through employee, dealer & customer interviews, and pan-India branch visits
  • Developed a set of initiatives with an implementation roadmap to achieve potential cost savings of ~17% and potential revenue upside of ~12%

Market Landscape & Growth Strategy for a Bank in Nepal

  • Phase one - Conducted a market assessment of the banking sector in Nepal, highlighting key trends in the industry, along with competitor benchmarking
  • Phase two - Evaluated client's current business strategy, developed 5-year business projections by identifying avenues for growth and profitability, and provided a comprehensive strategy report, with investment recommendations to a VC firm

Technical Analyst

Jul'15Jun'16
Credit Suisse Business Analytics India
  • Partnered with the Honk Kong team to understand traders' requirements and enhanced features of the algorithmic trading platform, leading to a 28% increase in its performance efficiency
  • Developed a real-time monitoring dashboard that displays top market participants, open & traded volumes, and alerts traders during limit breaches

Education

M.B.A. (Specialization - General Management)

20162018
Indian Institute of Management, Indore

GPA - Distinction, Major - Marketing, Summer Internship - Philips India Private Limited (Healthcare business)

Bachelor of Technology (Specialization - Computer Science)

20112015
Veermata Jijabai Technological Institute, Mumbai

Rank 2, GPA of 9.5/10