Nidhi Subramanian

US Mid-Market Sales (Lead Generation Business) - Key Responsibilities & Achievements:

• Driving client success for a book of business of ~$50Mn quarterly revenue for Google
• Creating performance marketing strategies tailored to client objectives such as Brand Awareness, Generating High quality leads, by leveraging market insights to achieve desired outcomes
• Consistently helped exceed sales goals by +2-3pp during the last 8 quarters through structured problem solving and robust revenue strategy
• Received the "Successful Customer" Global Award in Q4'23  for fuelling 105% Y/Y growth in revenue for the largest client in my book (129% Y/Y growth in Google investment by client)
• 10+ peer awards from sales partners for driving success for some of the top client accounts over the last 8 quarters
• Additional Contributions: Awarded Spot Bonus by Lead for conceptualizing & organizing the 1st ever team awards for US Agency Strategists

Key Responsibilities & Achievements: 

As part of the Fintech & Payments Group (FPG), drove the Planning & Strategy charter across various businesses -

• Collaborated with cross functional teams (Product/Marketing/Risk) to create the annual operating plans for Buy Now Pay Later (BNPL), Co-Branded card (CBC) & Insurance businesses
• Assessed performance against the set goals and created course correction plans in collaboration with respective business stakeholders 
• Presented weekly insights on key business metrics, along with strategy to achieve business goals, to the leadership
• Enabled 3X monthly signups for Flipkart Pay Later in JAS'21 qtr as part of the BNPL growth team (Received the Ace Ally Award in recognition)

• Enabled highest ever CBC acquisition during the festive months of Sept & Oct'21 (~105% vs plan)

Created pitch decks for prospective clients to drive client acquisition and worked to create business strategies for 7+ clients across Banking, Insurance & NBFC

Representative Client Assignments:

Digital Transformation for a Leading Indian Bank

• Client Objective: To digitize the Retail and MSME lending processes
• Assisted the client in the development and implementation of the end-to-end digital lending customer journeys for various lending products with a loan size of ~INR 2000 Bn
• As part of the PMO, managed critical project planning and oversight of execution, reporting to leadership, and strategic course correction through stakeholder management
  
• Received the Encore Kudos Award in recognition of outstanding project execution for one of the largest banking clients of KPMG India

Customer Experience Strategy for a General Insurer

• Client Objective: Policy issuance and servicing-related customer journey optimization
• The project entailed revamping digital customer journey maps and processes to eliminate improvement areas identified through employee, dealer & customer interviews, and pan-India branch visits
• Developed a set of initiatives with an implementation roadmap to achieve potential cost savings of ~17% and potential revenue upside of ~20%

• Partnered with the Honk Kong team to understand traders' requirements and enhanced features of the algorithmic trading platform, leading to a 28% increase in its performance efficiency
• Developed a real-time monitoring dashboard that displays top market participants, open & traded volumes, and alerts traders during limit breaches

GPA - Distinction, Summer Internship - Philips India Private Limited (Healthcare business)

Rank 2, GPA of 9.5/10