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Summary

Dynamic Senior E-commerce and Digital Marketing Expert with 9+ years of experience driving $5M+ in revenue growth for global brands.

Skilled at scaling D2C businesses, managing $500K+ budgets, and delivering 40%+ sales increases through innovative marketplace strategies, PPC optimization, and data-driven SEO campaigns.

Proven leader in building cross- functional teams and executing high-impact digital
initiatives for measurable business outcomes.

Work experience

2023-07present
Memobottle PTY

Senior Marketplace Manager

  • Increased online sales by 25% through advanced PPC campaigns, SEO optimization, and data-driven strategies.
  • Optimized $500K+ annual marketing budgets, reducing customer acquisition costs by 15% while maintaining profitability.
  • Improved customer retention by 30% through targeted re-engagement initiatives.
  • Directed cross-functional teams of 10+ members to deliver successful product launches and marketing strategies.
  • Fostered collaboration between marketing, product, and operations teams, enhancing efficiency and alignment.
2022-022023-05
Mode Mobile LLC

Senior E-commerce Consultant

  • Delivered a 150% sales increase and $500K+ monthly revenue by orchestrating 30+ high- performance digital campaigns.
  • Managed Amazon and Walmart accounts, securing top 30 rankings for competitive products and selling 15,000+ units.
  • Developed annual marketing strategies, securing high- value partnerships with Walmart and Target..
  • Boosted conversion rates by 25% through advanced customer segmentation and targeting powered by Google Analytics.
2021-102022-02
Mode Mobile LLC

Digital Marketing Manager

  • Increased website traffic by 30% and acquisitions by 20% through targeted SEO and PPC campaigns.
  • Expanded marketplace presence by launching storefronts on Amazon and Walmart..
  • Optimized digital marketing funnels, resulting in a 25% increase in lead conversion rates by leveraging advanced analytics and A/B testing for campaign refinement.
  • Introduced innovative retargeting strategies, boosting customer re- engagement rates by 35% across multiple digital platforms.
01/202109/2021
TVM inc.

Marketing and rank manager

  • Led the overall marketing and managed sales for the company’s Amazon brand; designed and executed long-term
    growth plans
  • Analyzed all available data to deliver data-driven strategies and achieve KPIs goals of 10% weekly growth
  • Developed go-to-market strategy for ~$800K B2C market segment; led a cross-functional team of 4+ to manage the
    company’s external marketing campaigns on Google, Facebook, and ManyChat (FB chatbot)
  • Liaised with internal departments to ensure workflow and marketing strategies were promptly implemented and
    regularly checked.
  • Consulted the company on Amazon PPC campaigns and other related rank strategies; reached the top 5 positions for
    the most searched KWs in the arts and crafts category.
2015-072020-11
Crystal Lions LLC.

Co Founder & C.E.O

  • Established a bespoke e-commerce agency focused on premium Shopify Plus projects.
  • Conceptualized and expanded an online fashion brand to achieve six- figure monthly earnings, culminating in a successful sale of the brand
  • Strategically examined 24-month sales data, paving the way for insightful five-year revenue forecasts segmented by customer type.
  • Built and scaled a premium Shopify Plus e-commerce agency, delivering 100+ successful projects with 80%+ average sales growth.
  • Led teams of 5- 10 professionals across development, marketing, and analytics to achieve client success.

Skills

  • Digital Marketing & Strategy: Expertise in Pay-Per-Click advertising including Amazon Ads, Google Ads, and Facebook Ads; Search Engine Optimization (SEO); and Conversion Rate Optimization (CRO).
  • Marketplace Optimization: Proven success in managing and optimizing e-commerce platforms like Amazon and Walmart to maximize visibility and sales.

  • Shopify Expertise & Partnership: Recognized Shopify Official Partner, skilled in leveraging Shopify's platform capabilities for business growth and e-commerce optimization.

  • Leadership & Team Management: Strong leadership skills with experience in mentoring, managing cross-functional teams, and optimizing team processes for enhanced productivity.

  • Financial Management: Proficient in managing budgets, making ROI-driven decisions, and implementing cost-reduction strategies to increase financial efficiency.

  • Data Analytics & Reporting: Advanced skills in utilizing data analytics for consumer insight gathering, conducting A/B testing, and creating detailed reports to guide strategic decisions.

  • Affiliate & Influencer Marketing: Experienced in scaling affiliate and influencer partnerships to boost brand reach and increase revenue.

  • E-commerce Leadership: Strategic planning and execution across multiple e-commerce platforms, with expertise in scaling operations and managing cross-border e-commerce activities.

Certifications

  • Analyzing and Visualizing Data in Looker (Google cloud Training Online)
    12/2023
  • Foundations Lvl. 1 (Hotjar)
    11/2023
  • Amazon Video Ads Certification (Amazon)
    10/2023
  • Sponsored ads certification (Amazon)
    09/2023
  • Introduction to Psychology (Yale university)
    06/2023
  • LinkedIn Marketing Solutions Fundamentals (LinkedIn)
    10/2022
  • Google Digital Marketing & E-commerce  (Google Career Certificates)
    09/2022
  • Google Project Management (Google Career Certificates)
    07/2021

Education

08/200806/2009
IDF Junior Command Military Academy

Officer ranking

Military and Strategic Leadership

09/200107/2007
The Jewish yeshiva

High Schoold Diploma

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