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Education

MS Marketing Research

20182019
Michigan State University

BA Communication

20102014
Michigan State University

Professional Experience

Meijer

June 2022Present
Lead Voice of Customer Specialist
  • Utilize the Medallia to gather data and analyze customer data to identify trends, key drivers, patterns and insights to share throughout the organization, including store directors, digital teams and executive leadership and help raise company NPS by 2.1 last year.

  • Lead and guide team analysts on Medallia best practices including trainings on text analytics and survey development.

  • Deep dive in to problem areas, trends and success stories, via quantitative and qualitative data to create an actionable story to improve customer loyalty metrics, item availability and checkout experience metrics up to 6%.

  • Manage the business relationship between the customer insights team, store operations team and Medallia to ensure tasks are completed in a timely manner and stakeholders remain informed throughout the year.

  • Crafting analysis and deriving customer insights that enable more informed planning and decision making; presenting this data to internal stakeholders to save the business upwards of $500,000 per initiative and increase engagement in new business features.

Digital Shopping Specialist

Feb. 2020June 2022
  • Develop and establish an online exclusive promotional package for CPG vendor partners to sell products on meijer.com, improving digital sales by an average of 20% per campaign and bringing in over $1.5 million in marketing sales.

  • Partner with consumer insights, analytics and NielsenIQ Omni Reporting to develop surveys, in-depth interviews and focus groups to understand the digital customer while identifying opportunities for market activity.

  • Lead cross-functional teams in developing category specific offers and campaigns for meijer.com to increase sales by an average of 40% and raising digital penetration for categories to record numbers.

  • Team with merchants to create cadence offers that drive digital sales for and increase new customer count by 5-10%. 

Amway

Jan. 2019Feb. 2020
Communications & Project Manager
  • Collaborate across departments and developed a communication strategy with strategic information for sales teams to support business development and increase productivity.

 

  • Initiated department wide procedures and an organized online media library to perform monthly audits to track the completion of key performance.

 

  • Organized departmental meetings to share and learn about new products and promotions throughout the North American business.

  • Partner across teams to brainstorm solutions and track timelines for events of up to 3,000 distributors to learn about growing individual Amway business.

Freelance - Self Employed

April 2017July 2020
Marketing Consultant
  • Develop new brand strategies to increase website traffic, SEO and local awareness using technical expertise; clients including Trailer Central, Skydiving.com and Hair and Company. 

  • Perform market research and data analysis to determine integration strategies to grow new markets and increase company revenue.

  • Create captivating copy, utilizing active keywords and evaluation performance measures to increase click through and conversion rates by 33%.