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Summary

Expert marketer, manager and innovator with 15+ years of experience serving as the go-to liaison for 100+ partners, driving go-to-market strategy, managing product launches, and delivering measurable success in B2B environments. Known for building scalable frameworks that align cross-functional teams, strengthen partnerships, and accelerate revenue growth.

Core Competencies

Strategic & Client Partnerships

  • Primary liaison for 100+ partners across global brands, creative agencies, and technology platforms (Adobe, Google, Meta, AWS).

  • Built scalable onboarding, enablement, and co-marketing programs.

  • Managed strategic relationships with 100+ advertising agencies, media companies, and studios, delivering best-in-class support and content innovation.

Project Management

  • Directed multi-stakeholder projects across marketing, product, and sales to deliver AI, 3D, and digital content solutions on time and within budget.

  • Oversaw cross-functional teams of strategists, analysts, and creatives; aligned stakeholders and partners for global campaigns and launches.

  • Recognized for systematic, repeatable frameworks that scaled across enterprise partnerships.

Go-to-Market Strategy

    • Developed go-to-market playbooks for AI/3D product adoption at Accenture, partnering with Adobe and Google to scale new solutions across Fortune 500 clients.

    • Designed and executed GTM campaigns for Getty Images’ new product categories (video, music, live sports photography), expanding market share and revenue.

    • Consulted on GTM strategies for CPG, automotive, and retail brands, enabling product adoption and channel expansion.

Product Launches

      • Spearheaded 20+ product launches, including AI workflow pilots, 3D digital twins, and branded content platforms.

      • Partnered with technology providers to launch new categories (e.g., AI video, real-time rendering, e-commerce content automation).

      • Introduced live sports licensing at Getty Images, leveraging exclusive sideline access to create high-value, first-to-market content offerings.

B2B Experience

        • 15+ years in B2B marketing and partnerships, including global enterprise clients, ad agencies, and tech platforms.

        • Negotiated and managed multi-million-dollar contracts, ensuring partner satisfaction and growth.

        • Delivered partner-aligned campaigns that increased adoption among B2B customers (enterprise marketers, agencies, universities).

Select Achievements

  • 100+ partner relationships managed across agency, brand, and tech ecosystems.
  • 20+ product launches executed with measurable ROI.
  • GTM playbooks built and adopted across multiple sectors.
  • Recognized as a partner marketing leader bridging B2B strategy and execution.

Summary

Partnership Marketing Leader driving B2B go-to-market strategy, product launches, and cross-functional project management that delivers measurable growth.

Professional Experience

Dec 2023Present

Director, AI Content Transformation & Partnerships

ACCENTURE SONG
  • Build and scale content strategy frameworks for Fortune 500 clients to unify storytelling across digital and product experiences.
  • Develop editorial calendars, messaging architectures, and content supply chains to accelerate delivery.
  • Pioneer AI-driven content automation (copy, design, video) reducing lead times and scaling personalization.
  • Direct global creative teams producing content for Fortune 500 clients, including; L'Oreal, Google and Disney
Sept 2022Dec 2023

Tech Innovation Strategy Manager, Immersive Content Lead

ACCENTURE

METAVERSE CONTINUUM BUSINESS GROUP

Focused on Immersive Customer Experiences, Marketing Activations and ongoing Engagement Strategies IRL and IVL -- Spatial Computing, AI, Web3

  • Learn & Shape: Helping clients ascend a complex learning curve and set a bold vision to generate value in the short and long term. We work with clients to immerse and educate through our Metaverse Continuum studios
  • Set Strategy: Work with clients, through application of creativity, technology and deep industry experience, to prioritize opportunities and set strategies that drive business transformation. Strategy services span a continuum of business strategy needs, including marketing and brand; customer experience; digital commerce
Oct 2021Aug 2022

Head of Augmented Reality

VIDMOB

THE PLATFORM FOR INTELLIGENT CREATIVE

Developed the GTM strategy and built the team of producers, strategists, creative directors, 3D artists, designers  and developers to scale AR 

  • Led creative teams to produce 50+ Social AR experiences for brands like; Coke, Wendy's, Subway, Burger King, Pampers, Maybelline, Lancome, BMW, etc 
  • Structured the strategic partnership with CGTrader, to custom create 3D product replicas for marketers and optimize for use in social AR 
  • Formed and trained a team of AR "Subject Matter Experts"
  • Oversaw the Alpha & Beta AR programs with Meta and SparkAR 
  • Managed Meta Horizon Worlds VR partnership, for; Mini Cooper & Fender 
  • Helped established VidMob as official AR Partner for TikTok's Effect House and as a qualified AR provider in Snap's Lens Creator Marketplace
  • Gave Content Innovation address at AdWeek on "3D, Augmented Reality  & Immersive Storytelling" 
Jan 2016Present

Founder & CEO

WE ALCHEMY

INVESTING in IMAGINATION + INNOVATION + IMPLEMENTATION

Specializing in structuring investments, formulating GTM plans as well as developing digital products and marketing/media and ecomm content

  • Establishing strategic partnerships to develop new business ventures
  • Previously retained by 20th Century Fox
    • Created Social app for use on new Fox Reality Show, "Love Trip: Paris"
  • Previously retained by Loot Crate
    • Created Loot Lens, the AR Platform and Mobile Camera app module
  • Previously retained by Regal Cinema
    • Partnered with Regal to launch Moviebill - physical collectible magazine + AR Camera integration inside the Regal app and produced all AR content for movies, like; "Mission Impossible," "Jurassic World" and "Infinity War"
  • Previously retained by Trigger XR, The Mixed Reality Company
    • Executive Produced "Alien" XR Experience for Fox and developed "The Walking Dead" AR Encounter app for AMC & Mtn Dew
  • Former Partner at Symmetry Labs
    • Executive Creative Director for all T-Mobile's in-store webAR Experiences 

Board of Advisors for Digital Hollywood,  Immersive Entertainment & Technology

Feb 2013Nov 2015

Vice President, Worldwide Head of Media & Entertainment

BLIPPAR

AR + AI

Global Senior Management Team Member who helped launch Blippar in the US and grow the start-up into a $1B+ Unicorn

  • Worked directly with the marketing, media and product teams at the world's top media companies, brands and agencies to produce 100+ campaigns and branded interactive AR content for major brands and media companies, like; Coke, Pepsi, Bud, Kraft, P&G, Time, Hearst, Meredith, Disney and Viacom
  • Managed the 30+ person US-based Business Development & Account teams
  • Secured Blippar branding on 100MM+ products, displays and magazines
Mar 2010Jan 2013

Vice President, Business Development

NELLYMOSER

OPTIMIZED MOBILE VIDEO INNOVATOR

Business Developer who accelerated market penetration & revenue growth

  • Partnered with teams at the world's top media companies, brands and agencies to create 1,000+ mobile-activated marketing campaigns
20072010

West Coast Director, Advertising Agencies

GETTY IMAGES

Agency Account Group Director who grew revenue by 120%+ annually

20032004

Co-Founder & President

ODD LOT ENTERTAINMENT

Executive Produced the award-winning film, “Green Street Hooligans”

Education

School of Theater, Film and Television

UCLA

Film, TV & Digital Media