METAVERSE CONTINUUM BUSINESS GROUP

Focused on Immersive Customer Experiences, Marketing Activations and ongoing Engagement Strategies IRL and IVL -- Spatial Computing, AI, Web3

• Learn & Shape: Helping clients ascend a complex learning curve and set a bold vision to generate value in the short and long term. We work with clients to immerse and educate through our Metaverse Continuum studios
• Set Strategy: Work with clients, through application of creativity, technology and deep industry experience, to prioritize opportunities and set strategies that drive business transformation. Strategy services span a continuum of business strategy needs, including marketing and brand; customer experience; digital commerce

THE PLATFORM FOR INTELLIGENT CREATIVE

Developed the GTM strategy and built the team of producers, strategists, creative directors, 3D artists, designers  and developers to scale AR 

• Created 50+ Social AR experiences, as ECD and EP for marketers, like; Coke, Wendy's, Subway, Burger King, Kay Jewelers, Lagos, Stadium Goods, Starz, Bravo, Pampers, Maybelline, Lancome and more
• Recruited top AR Creators from around the world to join the VidMob 
• Structured the strategic partnership with CGTrader, to custom create 3D product replicas for marketers and optimize for use in social AR 
• Formed and trained a team of AR "Subject Matter Experts"
• Oversaw the Alpha & Beta AR programs with Meta and SparkAR 
• Managed Meta Horizon Worlds partnership and all branded VR experience creation for marketers, like; Mini Cooper, Fender and more 
• Designed the AR delivery process from ideation and production through delivery and data reconciliation
• Helped established VidMob as official AR Partner for TikTok's Effect House and as a qualified AR provider in Snap's Lens Creator Marketplace
• Developed 'Always-on AR' and mobile consumer engagement strategies for brands, like; L'Oreal, Dyson and more
• Spoke at AdWeek Europe on "3D and Immersive Storytelling in AR" 

IMAGINATION + INNOVATION + IMPLEMENTATION

Formulating GTM plans, developing AR/XR/MR products & experiences and establishing business strategies in the AR/XR/web3/Metaverse space obo third-party companies

• Retained by Credit Key
  • Developed new revenue opportunities with strategic business accounts
  • Advised on team structure and GTM strategy
• Retained by Loot Crate
  • Created Loot Lens, the AR Platform and Mobile Camera app module
  • Supervised integration into the Loot Crate iOS app
  • Managed all AR production and interactive Loot Lens AR content strategy
• Retained by Regal Cinema's Moviebill
  • Partnered with Regal Cinemas and launched the interactive movie magazine, Moviebill
  • Supervised the development of Moviebill AR Camera app module and the integration into the Regal Cinema app
  • Produced all AR content and mobile game content, for movies, like; "Mission Impossible," "Jurassic World" and "Infinity War"
  • Developed custom AR usage data analytics dashboard
  • Managed digital team and all external vendors & agencies
• Retained by Trigger XR, The Mixed Reality Company
  • Led Business Development team as consultant to start, but later became a full time employee
  • Established agency as a Showcase AR Developer for Google
  • Executive Produced "Alien" MR Experience for FoxNext with ODG glasses
  • Developed "The Walking Dead" AR Encounter app for AMC & Mtn Dew
  • Created the strategic partnership withe Regal Cinemas 
• Partner at Symmetry Labs
  • Creative Director and Head of Innovation
  • Executive produced T-Mobile's "2021 Lunar New Year "and "Icons of Pride" WebAR Experiences to better engage T-Mobile retail foot traffic 
  • Created Social app for use on new Fox Reality Show, "Love Trip: Paris"

Board of Advisors for Digital Hollywood,  Immersive Entertainment & Technology

AR + AI

Global Senior Management Team Member who helped launch Blippar in the US and grow the start-up into a $1B+ Unicorn

• Worked directly with the marketing, media and product teams at the world's top media companies, brands and advertising agencies to produce branded interactive AR content for major brands and media companies, including Coke, Pepsi, Bud, Kraft, P&G, Time, Hearst, Meredith, Disney, Viacom & Fox
• Produced 100+ campaigns - from the branding strategy and creative direction, to the production planning and technical execution
• Managed the 30+ person US-based Business Development & Account teams
• Secured Blippar branding on 100MM+ products, displays and magazines

OPTIMIZED MOBILE VIDEO INNOVATOR

Business Developer who accelerated market penetration & revenue growth

• Worked hand-in-hand with the marketing, media and digital product teams at the world's top media companies, brand advertisers and agencies
• Created 1,000+ mobile-activated marketing campaigns

Team Leader responsible for the team who grew annual revenue by 120%+ 

Co-Produced the feature film, “The Lather Effect”

Executive Produced the award-winning film, “Green Street Hooligans”

Major Emphasis in Finance and Marketing