INTEGRATED CONTENT AND TECHNOLOGY GROUP

Focus includes; implementing AI-enabled content creation at scale, establishing content production optimization strategies and workflows , AI-enabled 3D product twin creation, AI automation for studio operations & spatial computing.

• Leading all AI for content automation work across Song, including; image-to-video automation, image-to-3D twin creation, product design and spatial computing experiences, including;
  • Functional Lead for the development and implementation of the GenAI for Language Access Solution for a US State Government's HHS (with Microsoft), enabling seamless language access to vital documents across 18 languages and 5 content types
  • Transformation Lead for 'Banners at Scale' initiative across Major Studio's divisional marketing teams (with Adobe), leveraging Firefly and other optimization strategies to scale the production workflow of media ads across channels, globally
  • Content Automation Lead for large global CPG conglomerate, leveraging AI tools to scale the automation of video creation and spatial 3D content and ads
  • Immersive Content Lead for world's largest beauty brand  and leading auto brand 
• Collaborating with cross-functional teams across Auto, Travel, CPG, Media and Retail clients to leverage AI models and tools to automate, optimize and scale content production workflows to enhance relevance and improve performance 
• Demonstrating strong leadership skills by effectively managing teams and fostering a culture of collaboration and innovation.
• Staying innovative by understanding the latest trends and advancements in content creation and automation space, and continuously improving skills and knowledge.

METAVERSE CONTINUUM BUSINESS GROUP

Focused on Immersive Customer Experiences, Marketing Activations and ongoing Engagement Strategies IRL and IVL -- Spatial Computing, AI, Web3

• Learn & Shape: Helping clients ascend a complex learning curve and set a bold vision to generate value in the short and long term. We work with clients to immerse and educate through our Metaverse Continuum studios
• Set Strategy: Work with clients, through application of creativity, technology and deep industry experience, to prioritize opportunities and set strategies that drive business transformation. Strategy services span a continuum of business strategy needs, including marketing and brand; customer experience; digital commerce

THE PLATFORM FOR INTELLIGENT CREATIVE

Developed the GTM strategy and built the team of producers, strategists, creative directors, 3D artists, designers  and developers to scale AR 

• Led creative teams to produce 50+ Social AR experiences for brands like; Coke, Wendy's, Subway, Burger King, Pampers, Maybelline, Lancome, BMW, etc 
• Structured the strategic partnership with CGTrader, to custom create 3D product replicas for marketers and optimize for use in social AR 
• Formed and trained a team of AR "Subject Matter Experts"
• Oversaw the Alpha & Beta AR programs with Meta and SparkAR 
• Managed Meta Horizon Worlds VR partnership, for; Mini Cooper & Fender 
• Helped established VidMob as official AR Partner for TikTok's Effect House and as a qualified AR provider in Snap's Lens Creator Marketplace
• Content Innovation speech at AdWeek'22, "3D & Immersive Storytelling in AR" 

IMAGINATION + INNOVATION + IMPLEMENTATION

Formulating GTM plans, developing new business and innovating content 

• Retained by Credit Key
  • Developed new revenue opportunities with strategic business accounts
• Retained by Loot Crate
  • Created Loot Lens, the AR Platform and Mobile Camera app module
• Retained by Regal Cinema's Moviebill
  • Partnered with Regal Cinemas to launch the Moviebill AR Camera integration inside the Regal app and produced all AR content for movies, like; "Mission Impossible," "Jurassic World" and "Infinity War"
• Retained by Trigger XR, The Mixed Reality Company
  
  • Established as a Showcase AR Developer for Google
  • Executive Produced "Alien" XR Experience for Fox and developed "The Walking Dead" AR Encounter app for AMC & Mtn Dew
• Partner at Symmetry Labs
  • Executive Creative Producer for all T-Mobile's in-store webAR Experiences 
  • Created Social app for use on new Fox Reality Show, "Love Trip: Paris"

Board of Advisors for Digital Hollywood,  Immersive Entertainment & Technology

AR + AI

Global Senior Management Team Member who helped launch Blippar in the US and grow the start-up into a $1B+ Unicorn

• Worked directly with the marketing, media and product teams at the world's top media companies, brands and agencies to produce 100+ campaigns and branded interactive AR content for major brands and media companies, like; Coke, Pepsi, Bud, Kraft, P&G, Time, Hearst, Meredith, Disney and Viacom
• Managed the 30+ person US-based Business Development & Account teams
• Secured Blippar branding on 100MM+ products, displays and magazines

OPTIMIZED MOBILE VIDEO INNOVATOR

Business Developer who accelerated market penetration & revenue growth

• Partnered with teams at the world's top media companies, brands and agencies to create 1,000+ mobile-activated marketing campaigns

Team Leader responsible for the team who grew annual revenue by 120%+ 

Co-Produced the feature film, “The Lather Effect”

Executive Produced the award-winning film, “Green Street Hooligans”

Major Emphasis in Finance and Marketing