Download PDF

Summary

about me

My passion for life and work is rooted on my appreciation of design and technology. I believe that when things are well thought they can be understood with ease and simplicity and the messaging can be absorbed seamlessly. 

Started my work experience as a working student at the university and today continue to do so by being a member of a dynamic international marketing team. My experiences from different design fields allows me to build upon my skills as it covers work from architectural to graphical to multimedia. 

I am a natural problem solver and love the journey to find the solution. I understand how each organisation has their own challenges and goals and I firmly believe that my can-do attitude will bring out the best in me in any situation. 

Work History

Haworth INTERNATIONAL

Jan 2021Present

Marketing Programs Manager

  • Manages the creative processes marketing programs and campaigns for the International (EU & AP)
  • Manages a team of creatives on execution and time management of marketing programs
  • Work with external vendors for implementation of marketing collaterals
  • Storyboard, Art Direct and Conceptualise marketing tools and visuals
  • Manages brand guidelines across various marketing collaterals
  • Work with different stakeholders starting with the marketing team B2B, B2C leads, Social Media, PR, Product, Dealers development.
  • Engages all local marketing representatives from Haworth Showrooms (Paris, Switzerland, London, Shanghai, Mumbai, Delhi, Bangalore, Chennai, Kuala Lumpur, Singapore, Manila, Sydney) on local activities
  • Work closely with Shared Services (rendering and animation teams in Kuala Lumpur) with concept and animation driven stories. 
  • Manages Dealer newsletter through Mailchimp
  • Photography of showrooms and for events
  • Videography of podcasts and marketing collaterals.
  • Develop website based presentations

Haworth ASIA PACIFIC

Feb 2017Dec 2020

Marketing Programs Manager

  • Manages marketing programs and campaigns for Asia Pacific
  • Manages brand marketing team on execution and time management of marketing programs
  • Work with external vendors for implementation of marketing collaterals
  • Create marketing initiatives and programs
  • Storyboard, Art Direct and Conceptualise marketing tools and visuals
  • Manages brand guidelines across various marketing collaterals
  • Photography of showrooms and for events
  • Videography of podcasts and marketing collaterals.
  • Develop website based presentations

Haworth ASIA PACIFIC

Mar 2012Jan 2017

Digital Marketing & Communications Specialist

  • Leads and works with brand marketing team the development and production of marketing campaigns.
  • Propose design direction for all external and internal facing materials.
  • Creates marketing collaterals for print & online
  • Conceptualise animation storyboards
  • Create design sketches for marketing standees.
  • 2D drafting and 3D CAD visualisation of exhibition booths
  • Drafting product details for high-resolution 3D rendering.
  • 3D CAD visualisation of product scenarios for proposals and marketing collaterals.
  • Photography of showrooms and for events
  • Videography of podcasts and marketing collaterals.
  • Acts as brand ambassador to maintain strong  and consistent branding 

Haworth ASIA PACIFIC

Jan 2010Feb 2012

Design Resource Center Leader

  • Leads Design Resource Center team in doing creative and technical content for client proposals and marketing collaterals which includes floor plan layouts, detailed product solutions, exploded product animations, product brochures, event invites.
  • Create space planning solutions for offices based on client culture
  • Creating 3D visualisation of products and floor solutions
  • Drafting product details for high-resolution rendering.
  • 3D CAD animation of products
  • Packaging creatively client proposals 
  • Created and maintained the regional Asia Pacific Facebook page.

Haworth ASIA PACIFIC

May 2008Dec 2009

CAD & Graphic Designer

  • Interpret client requirements considering budget and space constraints
  • Prepare rough concept furniture solutions for client consideration 
  • Create space planning sketches
  • Drawing using CAD software proposed solutions 
  • 3D CAD visualisation rendering and animations
  • Maintain library of digital assets and materials for sharing and re-use.

Intercasa Design

Oct 2003Apr 2008

Architectural Draftsman/Designer

  • Conceptual space planning of for residential, commercial & industrial projects.
  • Drafting of client contracts for scope of work
  • Prepare and design client project presentations through 2D or 3D visualisation.
  • Draft technical drawings and details
  • Create construction specifications and cost estimates
  • Supervision of construction site to check the accuracy of plans and specifications.
  • Project documentation of on-site activities.

Jabez Media Group

Jun 2003Jun 2004

Operations & Production

As a start-up business we did our own operations and production.

  • Executes & supervises production and operation of multimedia presentations
  • Creates concepts and schemes of artwork proposals and storyboards
  • Lay-out proposals for web design development.
  • Filming and editing video for short media clips and presentations.

Architectural Computer Center - University of San Carlos

Nov 1999Nov 2002

Working Student Scholar

  • Create training materials for AutoCAD 2D and 3D courses for students.
  • Drafting technical drawings from projects for external customers
  • Plotting/printing CAD drawings for construction preparation.
  • Stand-in as Instructor assistant in computer classes for university students in softwares like: CorelDRAW, Adobe Photoshop, Adobe Illustrator, MS Word, MS Excel, MS Powerpoint, AutoCAD, 3D Studio Max
  • Give class lecture as assistant to the instructor on professional level certified trainings for AutoCAD and 3D Studio Max.
  • Documenting and archiving student exam files and courses exercises for instructors review.
  • Computer maintenance, cleaning, formatting and minor troubleshooting.

Education

University of San Carlos

Jun 1998Oct 2003

Bachelor of Science - Major in Architecture

Skills

Graphic Design & Illustration

Creating artwork from sketching of storyboards to building full graphical experiences for events or printed experiences.

3D cad modelling & rendering

Creation of 3D Models using a 3D software and outputs to either still image or animated sequences.

Computer aided design drafting(CAD)

Technical drawings and details for architectural, interior and furniture.

Project Planning and Management

Create plans and timelines to ensure projects are done according to schedule. 

Music Production & Editing

Music composition using instruments (guitar, keys, drums) together with software to create original music scores. 

Photography & Video Production & Editing

Capturing of images & video using a camera with knowledge on the concepts of shutter speed and apertures. Experience in capturing in portrait, events, spaces and products. Including 360 matterport spaces. 

Space Planning

Conceptualisation of spaces and their relationships based on user requirements based on practical needs or on a framework of study both in residential and office interiors.

TECHNICAL SAVY

Ability to troubleshoot basic issues in technical systems from computers, phones, audio-video equipment.

Software Competency

Architectural and 3D Visualisation - AutoCAD, 3D Studio Max + Vray

Graphic Design - Adobe Photoshop, Adobe Illustrator

Video & Media - Adobe Premiere, Adobe After Effects, iMovie (iOS and Mac)

Audio - Adobe Audition, Garageband(iOS and Mac), Logic Pro X

Desktop Publishing - Adobe Indesign

Web Design - Wordpress, Webflow

Programming - Livecode

General - MS Office (Word, Excel and Powerpoint)

VIDEO Portfolio

2022 - Design Show Australia 2022 (Promo Video) - Video Production, Video Editing

2022 - BoConcept Sydney Event (Promo Video) - Video Production, Video Editing

2022 - Guido Maestri (Artist Highlight) - Video Production

2022 - Mehwish Iqbal (Gallery Highlight)  - Video Production

2022 - Mehwish Iqbal (Artist Highlight) - Video Production

2022 - Fergus Berney-Gibson (Artist Highlight) - Video Production

2022 - Cybele Cox (Artist Highlight) - Video Production

2022 - Abdul Abdullah (Artist Highlight) - Video Production

2022 - HAT Elements Adjustments and Presets (Product Video) - Storyboard, Video Production, Video Editing

2022 - Introducing Tijo (Product Video) - Video Editing

2022 - Tijo Animation (Product Animation) - Storyboarding, Creative Direction, Copywriting

2022 - Salone de Mobile (Promo Video) - Creative Direction

2022 - Haworth x Bowerly Lane (Promo Video) - Video Production, Video Editing

2021 - BuzziSpace Pop Up (Promo Video) - Video Production, Video Editing

2021 - Epure (Product Animation) - Storyboarding, Creative Direction

2020 - Aware Super (Client Space) - Storyboarding, Video Production, Video Editing

2020 - Sakuru - Australia Made (Promo Video) - Storyboarding, Video Production, Video Editing

2019 - Aloha Active - Adjustment Video (Product Video) - Storyboarding, Video Production, Video Editing

2017 - It's a COLOURFERN World (Promo Video) - Contest Concept and Implementation

2017 - Raising the Bar: Australian Millennials in the Workplace (Promo Video) - Video Production

2017 - Organic Spaces - An Introduction (Brand Video) - Storyboard, Space Plan, Video Production, Music Score (Loops)

2017 - Celebrating Great Design Contest - Prototyping with Haworth Shanghai (Promo Video) - Video Editing

2016 - Celebrating Great Design Contest - Workshop with Patricia Urquiola (Promo Video) - Video Editing

2015 -  Celebrating Great Design Contest (Promo Video)- Storyboard, Art Directing, Video Production

2015 - Zody - Celebrating 10 Years (Promo Video)- Storyboard, Art Directing, Video Production

2015 -  I Didn't Know Infinity Could Do That (Product Animation)- Storyboard, Sketching, Video Production

2015 - A Day in a Life (Brand Video)- Storyboard, Art Directing, Video Production

2014 - Introducing Insights | Haworth (Product Animation)- Storyboard, Music Scoring

2014 - The Club Video (Brand Video)- Video Editing, Music Scoring (Loops)

2014 - Total Floorplate by Haworth (Brand Animation)- Storyboard, Music Scoring(Loops)

2014 - Haworth | Pioneering New Paths in Sustainability (Brand Animation)- Storyboard, Voiceover Production

2013 - EZ60 by Haworth (Product Animation)- Storyboard, Modelling, Sketching, Animation, Video Editing, Music Scoring(Loops)

2013 - Intuity Worktools (Product Video)- Storyboarding, Art Directing, Video Production, Music Scoring(Loops)

2013 - Lively - Love Your Chair (Product Animation)- Storyboarding, Graphical Research

2013 - Tool Story (Brand Animation) - Storyboarding, Modelling

2008 - 2012

Esdera 3 (Product Animation)Storyboarding, Video Editing, Musical Scoring (Loops)

Intuity (Product Animation) - Storyboarding, Modelling, Rendering, Video Editing, Musical Scoring (Loops)

TL Tutti (Product Animation) - Storyboarding, Modelling, Animation, Video Editing, Musical Scoring(Loops)

Bamboo Two - (Product Animation) - Storyboarding, Modelling, Animation, Video Editing, Musical Scoring(Loops)

Bamboo (Product Animation) - Storyboarding, Modelling, Animation, Video Editing

AllWays-OWS (Product Animation) - Storyboarding, Modelling, Animation, Video Editing, Musical Scoring(Loops)

AllWays Power (Product Animation) - Storyboarding, Modelling, Animation, Video Editing, Musical Scoring(Loops)

Xone (Product Animation) - Storyboarding, Modelling, Animation, Video Editing, Musical Scoring(Loops)

VOLUNTEER WORK

2019 Grand Feast Sydney - Production Head - Highlight Video

2018 Grand Feast Sydney - Musician (Drummer,Musical Director)

2018 Grand Feast Asia Singapore - Production Consultant, Event Director - Highlight Video

2016 Grand Feast Asia  Singapore- Production Head

2015 Grand Feast Asia Singapore- Asst Production Head(Visualisations) - Highlight Video

2014 Grand Feast Asia Singapore - Musician(Drummer) - Sample Video

2013 Grand Feast Asia Singapore - Musician(Drummer) - Sample Video