PEDRO AGOAS

Promoted to Image Specialist within Canyon Studios following formal Cinema 4D training - bridging high-end 2D retouching with the development of Canyon's next-generation 3D product imagery.

• Continue to lead high-end, non-destructive retouching for campaign, social and lifestyle imagery, including on-model and pro-athlete portraits.
• Build and light 3D product scenes in Cinema 4D, rendering PDP views matched to Canyon's established photographic look - colour, materials, highlights and shadows.
• Ensure visual accuracy across every bike configuration: geometry, components, decals, shading and reflections.
• Act as creative and technical bridge between Studio, Product, Engineering and Marketing, and contribute to retouching standards and quality management of freelance retouchers.

In-house retoucher and photographer at Canyon's HQ studio - one of the world's leading direct-to-consumer cycling brands - shaping the final look of product, lifestyle, campaign and social imagery.

• Delivered high-end, non-destructive retouching across campaigns, PDP, social media, newsletters, app and marketplace, acting as the quality gate before any asset was published.
• Exercised full creative judgement on colour, contrast, skin tones, material rendering and product accuracy, holding a consistent visual look across every channel.
• Shot campaign, lifestyle and product imagery on selected productions - a genuine and valued part of the role alongside retouching.
• Performed advanced product builds in post: frame, component and drivetrain swaps and accessory changes, constructing accurate perspectives for un-built bike configurations.
• Explored hands-on integration of AI-generated elements into campaign and social composites, assessing suitability and adapting them to brand standards.
• Collaborated cross-functionally with photographers, videographers, designers, product managers, marketing and pro sports; in several cases owned the full chain from concept and shoot to final delivery.

• Delivered independent commercial photography and retouching services since 2009 across fashion e-commerce, editorial, and campaign production, spanning high-fashion to fast-fashion in both studio and location settings.
• Produced high-fashion campaigns and still-life imagery for Selfridges, supporting premium brand presentation and commercial visual standards.
• Executed campaign and large-scale e-commerce photography for boohoo and BoohooMAN, contributing to high-volume fashion content production.
• Created e-commerce stills and moving image content for Superdry, supporting multi-format digital retail requirements.
• Directed a 25-person crew for the BEZZU e-commerce platform launch, establishing the brand's complete visual benchmark from zero.
• Delivered studio-based photography through engagements with Seventy7, iHeart Studios, Hangar Seven, and Packshot Düsseldorf & Dublin for clients including M&S, Jimmy Choo, Belstaff, Harrods, New Look, Whistles, House of Fraser, Barbour, Peek & Cloppenburg, and Brown Thomas.

• Delivered high-volume fashion imagery across clothing, accessories and childrenswear within Tu Clothing's in-house studio, supporting one of the UK's largest fashion retailers.
• Shot 30-40 SKUs daily across on-model and still-life formats, directing models, stylists and hair stylists on set to ensure efficient execution.
• Led fashion campaign shoots with a full creative crew, managing activity from set through to final delivery.
• Retouched 40-60 images per day for e-commerce, social and campaign use, while maintaining Tu's ethical no-retouch policy on models.
• Drove creative testing to evolve Tu's visual language, collaborating across the wider Sainsbury's Argos ecosystem.
• Maintained daily and weekly production KPIs, minimising reshoots through accuracy at point of capture.

• Recruited back to the agency to build, lead, and elevate studio operations, with direct line management of the full photography team across e-commerce, editorial, lookbook, campaign, and social productions for multiple brand clients.
• Established the studio’s photographic standards and internal culture, creating style guides and lighting diagrams from scratch for new brand accounts.
• Directed and developed the photography and styling teams, serving as internal trainer and talent scout to strengthen capability and creative quality.
• Coordinated studio and on-location shoots end-to-end, managing delivery from brief interpretation through to client sign-off.
• Served as the first point of contact for the Agency Director on all studio-related matters, ensuring clear communication and operational alignment.
• Led cross-functional photographic delivery across multiple client accounts, supporting consistent execution across diverse production formats and brand requirements.

• Delivered still life, on-model stills, and video content within Next Group PLC’s in-house studio for the Labels premium range under a fixed-term contract.
• Produced multi-format visual assets supporting premium fashion brands including Calvin Klein, Ted Baker, Karen Millen, Diesel, and Vivienne Westwood.
• Navigated the visual language of 10+ distinct premium fashion brands simultaneously to ensure brand-appropriate execution across content formats.
• Captured high-quality photography and videography aligned with the creative and commercial standards of a premium in-house studio environment.
• Supported the delivery of consistent visual content across both still and motion formats for a diverse portfolio of premium labels.
• Maintained brand fidelity across simultaneous shoots by adapting creative execution to the distinct aesthetic requirements of each premium brand.

• Led a 9-person photography team and coordinated 4 freelancers within Pro:Direct Sport's in-house e-commerce studio.
• Reduced image turnaround time from 10 weeks to 2 through workflow redesign and process improvement.
• Delivered an average of 800 products per week while overseeing team output against daily targets.
• Recruited and inducted 5 photographers to support studio growth and operational capacity.
• Developed structured training materials and category style guides from scratch to standardize quality and onboarding.
• Established studio culture and performance standards that underpinned a high-output e-commerce operation.

• Produced 12 magazine covers and editorial spreads for PREVENIR Magazine on a commissioned basis
• Managed the full creative process from concept development through final delivery
• Directed set build to support editorial vision and publication requirements
• Hired and coordinated crew to ensure efficient execution of fashion photography productions
• Retouched final images to achieve polished, publication-ready visual standards
• Conducted quality control across deliverables to maintain consistency and alignment with editorial expectations

• Certificate A1.1 in German - Goethe Institut

• ILM Management & Leadership Qualification - City & Guilds / Bray Leino Foundation Programme

• BA, Photography - ETIC - Escola Técnica de Imagem e Comunicação Aplicada
  Lisbon, Portugal

• Certificate of Proficiency in English (CPE) - University of Cambridge / British Council