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Professional Summary

  • Accomplished travel business professional with proven ability to  develop, manage, and control product development and delivery following agile methodologies.
  • Recognized  for proven analytical and problem-solving skills and a high level of accountability
  • Managing  effective relationship with our Product and Engineering teams to deliver Retail Management strategies.
  • Managing working relationship with with supplier and partners for delivering success.
  • Proven track record in delivering high performing, revenue improvement opportunities for global airlines.
  • Proficiency in e-commerce, revenue management processes, revenue integrity.
  • Solid experience in travel business that includes Travel Agency business including Online Travel Agency and Corporate booking tool,Global Distribution System, Airlines and Travel Technology 


  • Received Star of the Month Award from Etihad Airways for implementing NDC platform from Chief Digital officer.
  • Received Sukhran Award from Etihad Airways for Pros system migration from Chief Information officer.
  • Received Airline Solution Champion's Award from Sabre from Senior Vice President.
  • Received Customer Champion Award from Sabre Bangalore.
  • Received Sales Champion award from the Managing Director of ABACUS Distribution System

Published Articles

Work experience

Etihad Airways

Product Lead- Ancillary and Merchandising

  • Working closely with Etihad senior leadership to deliver an intelligent ancillary  management platform as part of Etihad's Digital Transformation journey.
  • Managing ancillary road-map to support Etihad Airways Retail Strategies in B2B and B2C Space.
  • Enabled Merchandising capabilities across all touch points including machine learning driven recommendation for seats, bags and upgrade. 
  • Working closely with external and internal stakeholders including channel partners to identify, articulate and implement process change with minimum disruption. 
  • Working on the implementation plan on several new and enhanced ancillary opportunities across multiple channels of sales like in-flight retail business transformation, disruption management.
  • Working closely with the Product Marketing team to drive UI/UX enhancements on for improving conversion.
  • Actively engaged in PI planning, working closely with vendors and suppliers and enterprise architects to prioritize ancillary road map delivery following agile software development practice.


  • Implemented Sabre Machine Learning recommendations for ancillary pricing in the direct distribution channels.
  • Implemented innovative payment solution on B2C platform to avoid zero fraud risk.
  • Introduced a new seating product (dynamic seat blocker) to promote social distancing inside the aircraft.
  • Introduced and enhanced paid upgrade program using Plus Grade technologies 
  • Implemented  Etihad merchandising platform using Fare Logix system.
  • Implemented IATA NDC framework for Etihad travel agents.
Aug 2014Sep 2019
Etihad Airways

Manager - Business Analysis

  • As a Product owner delivered Etihad Airways Omni Channel Merchandising strategy..
  • Implemented innovative virtual interline solution with leading low-cost airlines to improve destination footprints and new market access.
  • Delivered Etihad Airways' new distribution platform ( B2b) for effective retail opportunities with dynamic offer management and order management.
  • As a Business Analyst ideated and implemented a dynamic auction platform for cabin upgrade projects to maximize revenue from distress inventory using gamification.
  • Delivered innovative digital programs such as neighbor-free Seats.
  • Supported Etihad's cloud-first strategy by actively participating in revenue management system migration.
  • Created new ancillary revenue opportunities for more than 50 million USD per annum.
  • Delivered Etihad Retail platform for effective personalized offer management practice and received STAR of the Month award from Chief Digital Officer.
  • Delivered several improved and innovative product offerings for a unique guest experience in the EMEA region.
2012 2014

Lead Business Analyst - E-Commerce

  • Supported Gulf Air digital program  to improve online penetration by  delivering multiple product features like
    • Air, Rail integration to improve connectivity.
    • A brand new B2B booking engine platform for the corporate traveler and small to medium size channel partners.
    • New enhanced shopping capabilities for itinerary pricing. 
    • Online Travel insurance 
  • Supported Sabre with large internet  booking engine migration for Virgin Australia and Aero Mexico
  • Supported, managed, world-class Agile development practices across globally distributed teams.
  • Delivered and maintained accurate documentation for business requirements, release note, user story, and acceptance definition
  • Supported onsite user acceptance testing.


  • Contributed additional revenue generated by USD 300k  from small agencies and corporate within a year.
  • Supported leading GCC airline initiative to improve online penetration with an enriched  product offering
Travelocity Asia Pacific (

Senior Product Marketing

  • Delivered flights and fulfillment product roadmap for APAC markets including Singapore, Hongkong, Australia, and India.

  • Delivered several cost savings initiatives on the digital channel like Airline as Merchant of records, consolidator ticketing to reduce the cost of sale.

  • Supported several low-cost carrier contents on the booking platform using an aggregator solution for an improved product offering.

  • Implemented enhanced flight shopping experience for better conversion across APAC markets.

  • Implemented  Branded Fare offering on OTA (online travel agent) platform for Zuji Australia.


  • Delivered USD 5 million yearly revenue opportunity by implementing LCC content across APAC region..
  • Improved competitive offering and market share for the APAC market through several initiatives.
Sabre Airline Solution

Senior Business and Quality Analyst (Agile)- E-Commerce

  • Delivered results in multiple software development initiatives on Sabre community product platform-SabreSonic Web.
  • Implemented Secure Flight passenger validation as Transport and Security Administration Mandate for the United States of America.
  • Implemented Travel Bank( Sabre proprietary soft credit system) for Kingfisher Airline to improve the guest experience.
  • Implemented a number of innovative secure payments services such as 3D secure, installment payments.
  • Delivered several new and enhanced internet booking engine features on the Sabre community platform product.
  • Managed new development initiatives and maintenance items simultaneously on the Internet Booking engine platform.
  • Worked effectively with Sabre preferred vendors to deliver product roadmap. 
Abacus Distribution System I P Ltd*

Account Manager

  • Acted as Site Leader for Eastern India to build and deliver performance improvement and manage resource pool.
  • Introduced Abacus Global Distribution System,leader in travel distribution technology in APAC region (now acquired by Sabre)in Eastern India and built a 15 percent market share in five years in extremely competitive environment .
  • Actively involved in account management, monitoring market share growth, new business identification, development and retention strategy
  • Represented Abacus as their brand ambassador across various trade programs .
Cathay Pacific Airways (GSA)

Sales Officer

  • Business Development for Passenger and Cargo.
  • Demonstrated highly sophisticated skills and strategies to build and retain market share for an offline station. 


  • Master in Business Administration (MBA)- Computer System and Application.
  • Bachelor of Commerce (B.Com)

Key Skills

  • Travel Domain Specialist 
  • E-Commerce 
  • Airline Retail
  • Agile Development Practice
  • Product Management 
  • Airline Distribution 
  • Business Analysis 
  • Passion for Excellence 


On Request