Project Phoenix Rebrand (Go-Live January 2019) + Amazon Vendor Central

Content: I managed the build of the rebrand on staging website focused content and the publication of products new and rebranded. I took ownership of the product range plan. I ensured product was merchandised into the right categories and categories were created or renamed. I updated landing page content and made any changes to navigation and information. I worked with the Perricone Ecommerce Manager, their developers & SEO agency to build commercially viable landing and article page content. I took responsibility for the online customer journey, content accuracy and ensured changes were made on time. I worked alongside photography to ensure product imagery was accurate and consistent. I maintained the imagery archive for the ecommerce department.

SEO: I worked with an external SEO agency implement new URL structures, 301 redirects, cannonicals, rebrand content pages and a new site map. I implemented redirects, the deletion of old search term rules, rebrand-focused content pages and meta data in-house.

Management: I managed the publication of products from Amazon Seller Central over to Magento, ensuring all content was up to date and accurate. I managed the product range plan. I managed product launching on time and merchandising lines into the right categories. I managed the update of landing page content and making any changes to navigation and information. I helped manage the online customer journey, content accuracy and ensured changes were made on time. I assisted in the management of promotions and events, briefing in designs and deciding the customer journey and coordinating the go-live.

Communication: I worked with the Perricone Ecommerce Manager, their developers & SEO agency to build rebrand focused content and the publication of products new and rebranded. I took responsibility for the online customer journey, content accuracy and ensured changes were made on time. I assisted in the management of promotions and events for the main website. I worked the US Perricone team to ensure product imagery was accurate and consistent. I liaised with logistics to launch stock on the live site as we ran out of old SKUs and implented the new SKUs.

Technical skills: I used Amazon Seller Central to move over to the Magento platform. I used Photoshop CC 2018.

Content: I brief and publish all content to the website using Paraspar Elite and Z Mags; homepage, gender pages, landing pages, journal pages as well as product upload and merchandising. I update all landing page, home page and banner content on desktop and mobile making any changes necessary to navigation and information. I work with the Digital Design to build trend focused features and editorials. I take full responsibility for the customer journey, ensuring content accuracy and all changes are made on time. I assist in managing promotions and events, briefing in designs, deciding the customer journey and coordinating go-live. I work alongside the Production to ensure product imagery is accurate and consistent when I upload it to the site. I maintain the imagery archive for the Ecommerce department. I liaise with Customer Service to help detect any issues and resolve them. Using Google Analytics, Hotjar and our Microsoft Access database and the line list from Merchandising, I merchandise the website on a bi-daily basis to ensure products are highly visible dependent on bestsellers, newness and stock levels. I use Elite and Ometria to store and analyse customer data. I ensure all information and imagery is up to date and accurate. I publish all products from each phase to the website to ensure they are live on time either with stock ready to go or on back-order if necessary dependent on the launch of books, emails and landing pages. I ensure all products are merchandised into their correct categories.

Management: I manage the briefing and publication of all landing pages on desktop and mobile making any changes to navigation and information as necessary. I manage the online customer journey, ensuring content is accurate and all changes are made on time. I assist in managing promotions and events alongside Marketing and Events, briefing in designs, deciding the customer journey and coordinating the go-live. I manage product imagery working alongside Production, Buying and Merchandising to ensure product imagery is accurate and consistent when I upload it to the site. I manage the imagery archive for the Ecommerce department. I work with Customer Service to help detect any issues and manage their resolution. Using Google Analytics, Hotjar, our Microsoft Access database and the line list from Merchandising I manage the merchandising of the website on a bi-daily basis to ensure products are highly visible dependent on bestsellers, newness and stock levels. I manage the publishing of products to the website, ensuring all information and imagery is up to date and accurate. I manage the range plan within the Ecommerce department to ensure all products from each phase are up in their correct categories on site either live or on backorder on time.

Communication: I liaise with the Digital Designer for landing page, promotion and events, feature and editorial creation and publication. I work with Events and Marketing to create promotions and events.  I work with the production team to ensure imagery is accurate and consistent. I regularly communicate with Customer Service to resolve any and all issues. I liaise with Buying, Merchandising, Marketing and Design to ensure information and imagery is up to date and accurate when uploading product to the website. I work with Buying and Merchandising to collaborate on the range plan, ensuring product is launched on time and in the right categories.

SEO: I worked with our external SEO agency to keep meta data, product copy, landing and blog page copy on-brand and by season.

Technical skills: I use Paraspar Elite for the uploading of all products, imagery, navigation and content. For landing pages using GIFs, sliders or of a larger scale I use Z Mags, Elite & Qubit. I use Hotjar and Google Analytics to analyse the customer journey and carry out tests regularly to further improve our customers’ experience. I have a good understanding and use of HTML, basic Java and CSS. I have a strong working knowledge of Oracle Responsys and Ometria. I have a good knowledge of Photoshop C25 and Dreamweaver CC. I have a good knowledge of Microsoft Office.

Content: I was responsible for briefing, building and publishing all email content. I ensured all product information and imagery was up to date and accurate. I made sure all product in email launched on time and was visible within their correct categories. I updated landing pages to coincide with email launches. I updated all navigation templates and information in line with the current phases, books and landing pages. I worked with the digital designer to build trend focused features and editorials for email. I took responsibility of the customer journey so they ran smoothly across email and online. I worked closely with the production team and Marketing to ensure imagery was accurate and consistent. I liaised with customer service to ensure all issues were resolved.

Management: I managed the briefing, building and publication of all email content. I managed the launch and audience of all emails to ensure optimal visibility. I assisted in the management of promotions and events briefing in designs and deciding the customer journey. I managed the analysis of data to determine ATV, open rates, clicks and overall revenue of all emails.

Communication: I liaised with Marketing, digital design, customer service and events to ensure every email was accurate and optimised.

Technical skills: Dreamweaver CC, Photoshop C25 and Oracle Responsys using HTML to build all emails from scratch.

Moving Platforms - Amazon Central to Magento

Content: I managed the publication of products and content from Amazon Seller Central over to Magento, ensuring all content was up to date and accurate. I took ownership of the product range plan. I ensured product was launched on time and merchandised into the right categories. I updated landing page content and made any changes to navigation and information. I worked with the Commercial Director and the Retail Manager to build commercially viable landing and article page content. I took responsibility for the online customer journey, content accuracy and ensured changes were made on time. I worked alongside photography to ensure product imagery was accurate and consistent. I maintained the imagery archive for the ecommerce department.

Management: I managed the publication of products from Amazon Seller Central over to Magento, ensuring all content was up to date and accurate. I managed the product range plan. I managed product launching on time and merchandising lines into the right categories. I managed the update of landing page content and making any changes to navigation and information. I helped manage the online customer journey, content accuracy and ensured changes were made on time. I assisted in the management of promotions and events, briefing in designs and deciding the customer journey and coordinating the go-live.

Communication: I worked with the Commercial Director and the Retail Manager to build trend focused features and editorials. I took responsibility for the online customer journey, content accuracy and ensured changes were made on time. I assisted in the management of promotions and events, briefing in designs and deciding the customer journey and coordinating the go-live. I worked alongside the photography studio to ensure product imagery was accurate and consistent. 

Technical skills: I used Amazon Seller Central to move over to the Magento platform. I used Photoshop CS2.

Photoshoots: I worked alongside photography to ensure product imagery was accurate and consistent. I went on all product photo shoots.

Content: I managed the publication of products to the site, ensuring all information and imagery was up to date and accurate. I took ownership of the product range plan. I ensured product was launched on time and merchandised into the right categories. I updated landing page content and made any changes to navigation and information. I worked with designers and developers to build trend focused features and editorials. I took responsibility for the online customer journey, content accuracy and ensured changes were made on time. I assisted in the management of promotions and events, briefing in designs and deciding the customer journey and coordinating the go-live. I worked alongside the photography studio to ensure product imagery was accurate and consistent. I maintained the imagery archive for the Ecommerce department. I liaised with the warehouse and shop floor teams to resolve any customer service issues. I quality controlled the site daily.

Management: I managed the publication of products to the site, ensuring all information and imagery was up to date and accurate. I managed the product range plan. I managed product launching on time and merchandising lines into the right categories. I managed the update of landing page content and making any changes to navigation and information. I helped manage the online customer journey, content accuracy and ensured changes were made on time. I assisted in the management of promotions and events, briefing in designs and deciding the customer journey and coordinating the go-live.

Communication: I worked with designers and developers to build trend focused features and editorials. I took responsibility for the online customer journey, content accuracy and ensured changes were made on time. I assisted in the management of promotions and events, briefing in designs and deciding the customer journey and coordinating the go-live. I worked alongside the photography studio to ensure product imagery was accurate and consistent. I liaised with the warehouse and shop floor teams to resolve any customer service issues. I quality controlled the site daily.

Technical skills: I used NaVision 7, Amazon Seller Central and 247 Topseller to make updates changes to the site. I used Photoshop CS2.

Photoshoots: I worked alongside the photography studio to ensure product imagery was accurate and consistent. I went on all product photo shoots.