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Summary

Highly motivated, result-oriented and hands-on experienced analytics professional, working with ZS Associates, a global consulting firm specializing in sales plus marketing solutions.

  • Strong quantitative, analytical and communication skills to understand the business issues and help make decisions related to brand planning, sales and marketing strategy through comprehensive data-driven analysis and extensive market research
  • Responsible for driving the end to end project work from business problem framing, analytical planning, analysis execution to delivery of results and recommendations while leading and building a strong team
    Strong experience in working in ambiguity to solve complex problems.
  • Focus on strategy, development, operations, defining unique solutions and making them actionable via broad partnerships. Always looking to innovate by bringing smart people together.

Skills

Subject Areas

Customer segmentation and targeting, Customer Decision Journey, Opportunity Assessment, Promotion response, Marketing Mix Modelling, Observational Research and outcomes, Sales Force Analytics, Multi-Channel and Digital Marketing Analytics, Complex Data Visualization

Statistical Techniques/ Methodologies

Exploratory data analysis, hypothesis formulation and testing, cross-tabulations, correlation, Linear and Logistic regression, Test Control Analysis, Machine Learning , Clustering, Decision Tree Modeling (CART/CHAID/Random Forest), Simulation and Optimization, Markov Chains, Network Models

Analytical Tools/Technologies

SQL (Oracle and Teradata), R, MS-Excel, Agnos Knowledge Seeker, NodeXL, Amazon S3 and Redshift Environment, Tableau

Work History

ZS Associates, NJ, US

2015-10Present

Senior Solutions Analyst - On-site client facing team lead for global bio-pharmaceutical having revenue of $15 Billion plus, providing analytics support for oncology/hematology portfolio brands

  • Identify and define business requirements, and translate business needs into analysis designs while identifying and recommending internal and external data sources for better actionable insights
  • Diverse experiences in solving wide range of business issues for products in different lifecycle using data science and analytics, complementing with business acumen and broad partnership
  • Predicted the factors driving customer acquisition for a launch product by modelling external, static and promotional levers and implemented strategy for optimizing efforts towards 30% incremental success rate
  • Performed market segmentation and optimized targeting for products in maturity phase. Improving the ROI on sales force and multi-channel marketing for better brand performance. Improved effectiveness of promotional programs, with 10% improved effectiveness driving $15 million incremental sales

ZS Associates, INDIA

2015-072015-10

Business Associate Consultant - Led a team of 5 members while driving the project execution and setting priorities, identifying roadblocks and providing recommendations for clear pathways

  • .Managed the team and coordinated the communication with senior leadership and client stakeholders Assessed the market opportunity for $600 million brand by quantifying consumer journey for effective new indication launch and plan promotional activities pre and post launch using multiple data sources
  • Identified the leverage points in consumer journey for Oncology brand in niche space and opportunities for dynamic sales force deployment using predictive analytics techniques on claims and EMR data, saving $10 million towards resources in an innovative way
  • Measured impact due to dynamic sales force deployment for a mature brand and recommended strategies for better sales force effectiveness and 25% incremental ROI

ZS Associates, INDIA

2013-062015-06

Business Analyst - Member of Patient Level Data Expertise Group, a cutting-edge analytics team focusing on strategic and tactical applications of 'Big Data' in Healthcare (Anonymized Patient Data like EMR/EHR, Medical claims, etc.)

  • Studied adherence and discontinuation rationales for biologic drug in a complex therapy area using EMR data to re-design promotion strategy for a product losing $15 million due to declining adherence
  • Assessing potential and limitations of various patient level datasets from different vendors in answering business questions
  • Developed easy working and insightful dashboards and visualizations on complex data sets helping in analyzing different types of data in the healthcare landscape.

Education

National Institute of Technology Raipur, INDIA

20092013

Bachelors of Technology (4 year under-graduate course) - Information Technology

IISc Bangalore, India

Summer 2012

Summer Undergraduate School at Department of Computer Science and Automation