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About Me

As the Global Director of Customer Experience Strategy and Operations at Quizlet, I orchestrate the vision, design, and implementation of customer-centric programs that not only boost loyalty and advocacy but fundamentally transform interactions in the world's largest student and teacher online learning community. With over 20 years of experience across diverse sectors, I bring a proven entrepreneurial mindset and a comprehensive approach to elevating operational efficiencies and achieving exemplary outcomes.

My expertise is deeply rooted in leveraging cutting-edge technologies to enhance customer experience and operational workflows. I am particularly focused on integrating advanced AI-powered solutions and automated systems that scale and refine our service offerings. These initiatives have consistently resulted in significant improvements in customer satisfaction and operational agility, positioning Quizlet at the forefront of educational technology.

A significant part of my role involves utilizing machine learning algorithms and data analytics to predict user needs and automate responses, ensuring a personalized and responsive user experience. This strategic application of technology underscores my commitment to not just meeting but anticipating customer requirements, thereby driving sustained business growth.

Beyond my operational strategies, my passion lies in developing innovative approaches to navigate business challenges and enhance customer interactions. This is complemented by my dedication to building and leading high-performance teams, where I emphasize a culture of support, empowerment, and continuous improvement.

I'm also a proud former member of the Product Advisory Board at Aimiable, a venture-backed SaaS company focused on Customer Support Workforce Engagement Management. In this role, I provided strategic insights to guide product development and help the company stay ahead of market trends—shaping advanced, data-driven support frameworks that redefine how businesses engage with their customers.

Through these endeavors, I aim to continue influencing the landscape of customer experience, championing the integration of technology to deliver superior, scalable solutions aligned with strategic business objectives.

Skills

  • Customer Support Transformation & AI-Driven Automation
  • Operational Excellence & Scalable Service Delivery
  • Customer Experience Strategy & Proactive Issue Resolution
  • Data-Driven Decision Making & Predictive Analytics
  • Global Team Leadership & Workforce Optimization
  • Cross-Functional Collaboration & Stakeholder Management
  • Vendor & BPO Management for Cost & Quality Optimization
  • AI-Powered Self-Service Solutions & Chatbot Innovation
  • Incident Management & Crisis Resolution
  • Customer Advocacy & Executive Escalation Handling
  • Technical Support for SaaS & On-Premise Environments
  • CRM & Support Systems Optimization 

Professional Experience

June 2022Current
Quizlet

Global Director of Customer Experience Strategy and Operations

  • Modernized the technical support strategy, increasing ticket automation from 4% to 52% over 18 months, which improved response efficiency and elevated Customer Satisfaction Score (CSAT) from 49% to 85%.
  • Led AI-driven initiatives by integrating chatbots, workflow automation, and proactive support models to enhance self-service capabilities, reduce time-to-resolution, and scale support operations without cost increases.
  • Optimized support operations through the implementation of a data-driven KPI framework tracking First Contact Resolution (FCR), Time to Resolution (TTR), and Customer Effort Score (CES), resulting in a 35% year-over-year reduction in resolution time.
  • Redesigned the Help Center experience by restructuring knowledge management and integrating it into the Quizlet platform, achieving a 15% reduction in overall support ticket volume.
  • Directed cross-functional initiatives in collaboration with Product, Engineering, and Sales teams to improve serviceability metrics, decrease escalations, and refine customer interaction workflows.
  • Spearheaded global vendor transitions by replacing an existing BPO provider with a scalable and cost-effective alternative, delivering a 20% reduction in operational costs while simultaneously enhancing quality standards.
  • Developed a strategic approach for improving customer engagement across digital channels using predictive analytics and user insights derived from platform data.
  • Designed scalable processes supporting millions of global users while ensuring consistent alignment with evolving product offerings and business growth objectives.
Aug 2018June 2022
Xero

Director of Customer Experience - Americas (US & Canada)

  • Led data-driven support initiatives, enhancing system reliability by 30% and improving financial transaction success rates by 96%, minimizing customer support escalations and ensuring seamless data flow.
  • Revamped onboarding and training programs, resulting in an 85% increase in customer retention and achieving $4M in annual cost savings through optimized workflows, process realignment, and automation.
  • Orchestrated the post-acquisition integration of the Hubdoc Customer Experience and Product Operations, eliminating redundancies, reducing operational costs by 40%, and improving self-service functionality for a frictionless user experience.
  • Directed a global cross-functional team of designers, trainers, and process specialists to develop AI-driven escalation workflows that enhanced time-to-proficiency by 92% and improved case resolution efficiency.
  • Strengthened global collaboration mechanisms to streamline knowledge-sharing processes, reduce onboarding friction, and improve time-to-resolution across international operations spanning multiple time zones.
  • Implemented AI tools to drive operational efficiency, enabling reduced manual case handling while improving key support metrics through strategic alignment with business objectives.
  • Enhanced workforce planning processes through automation strategies designed to optimize resource allocation and sustain long-term organizational growth.
  • Delivered measurable improvements in customer experience through innovative use of technology, seamless process integration, and alignment with business goals for scalable growth impact.
20172018
Cloud Elements, An UiPath Company

Technical Support Engineer & Developer Experience Manager

  • Established strategic alliances with Fortune 50 clients, utilizing customer insights and technical analytics to drive AI-powered support enhancements, self-service solutions, and proactive issue resolution, achieving measurable business outcomes.
  • Directed high-stakes solution implementations for Fortune 500 enterprises, ensuring enterprise-grade uptime, seamless functionality, and proactive issue management, contributing to 40% of company revenue while optimizing service performance.
  • Streamlined product development and integration workflows through AI-driven process automation, reducing onboarding time from 24 months to 60 days and enabling faster developer and customer adoption cycles.
  • Improved developer and customer experience by redesigning knowledge management systems, automating testing processes, and enhancing collaboration tools, resulting in a 60% reduction in integration cycle times.
  • Oversaw mission-critical API platform deployments with a focus on scalability, reliability, and optimal enterprise integration performance while mitigating risks and minimizing customer-impacting issues.
  • Introduced predictive analytics and AI-powered feedback mechanisms into support strategies to foster continuous improvement practices aligned with evolving client needs.
  • Advanced operational efficiency by embedding automated solutions into workflows that optimized resource utilization while improving client satisfaction metrics.
  • Contributed to the alignment of product capabilities with customer requirements through the integration of real-time feedback loops into organizational processes.

Early Career

LockState • 2017 to 2017
Software Engineer & Business Intelligence Developer

Mediterranean Shipping Company (USA) Inc. • 2006 to 2016
Operations Manager
Latin American Import Trade & Pricing (Commercial Team)
Corporate Export Documentation and Customer Care Team Manager
Senior Financial Analyst

Technology

Programming Languages

  • Ruby
  • JavaScript | Node.js
  • SQL

Frameworks 

  • Ruby on Rails
  • Sinatra
  • IntelliJ IDEA
  • jQuery
  • ReactJS

Measurements & Analytics

  • Looker 
  • BigQuery
  • Google Analytics
  • Salesforce Reporting
  • Zendesk Insights: Advanced Analytics & Reporting 

CRM and Support Platforms

  • Salesforce
  • Netsuite
  • Freshworks
  • HubSpot
  • Zendesk

Certifications

Education

Spoken Languages

  • English 
  • Portuguese
  • Spanish
  • Italian

References