Raquel Kelley

• Author for a top publisher with global distribution. Where’d I Go? is the first lift-the-flap board book made for moms. It is a comical and relatable story meant to make the identity crisis of motherhood easier to talk about.
• Brand partnerships included Barnes & Noble Mother's Day Selection, Hello Sunshine, Hatch, TalkShopLive, Scary Mommy, and Mom.com. A portion of the proceeds benefit Mental Health America. 
• Skills utilized included social media strategy, creative editing, business operations,  and content creation for LinkedIn, TikTok, Facebook, Instagram, and Twitter.

• Served as the communications lead for all social content, internal correspondence, and external brand language for a creative agency specializing in UI/UX design, search engine optimization, and website development.
• Led a team of twelve front and backend developers, graphic designers, and content writers to ensure diligent risk assessment, resource allocation, timely project deliverables and asset management. 
• Managed the digital and social strategy, video, web, and graphic production projects for Nationwide Insurance, Nalgene, and the NHL’s Columbus Blue Jackets.
• Proficient in Asana, Monday.com, Smartsheet, and Adobe Creative Suite.

• Oversaw cross-functional development teams ranging from 30-40 people responsible for creating new innovative physical spaces and consumer experiences as well as the B2B & B2C communication and social strategies for accounts such as Aramark, American Greetings, Target, and Purina.
• Managed million-dollar projects spanning company-wide departments – Strategy, Operations, IT, Brand Communications, Architecture, and Environments. 
• Communicated project direction and deadlines to both internal and external resources, as well as key stakeholders, and developed detailed project plans to ensure timely milestones, deliverables, and goals. 
• Responsible for handling scope, budget, timeline, resources, and risk management for teams in which the average project realization rose from a .51 to a .92 under my oversight.
• Proficient in Asana, Microsoft Excel, and Agile workflows.

• Coordinated Fashion Police’s major marketing campaigns and sponsorship shoots with companies such as Coca-Cola, L’Oreal, and Dove while working hand-in-hand with clients to achieve their brand awareness, purchase intent, and position strategy goals. Handled all digital and video asset management for shoots. 
• Created segment ideas and social content that highlighted the client’s brand personality and messaging across multi-channel platforms for broadcast, social, and web. Responsible for every photo, video, and web element across multi-platforms for broadcast and digital. 
• Led a team of 15 video editors, motion graphic artists, associate producers, production assistants, and interns to ensure timely deadlines and proofed all video and photo content before show tapings.
• Photoshopped all show elements to meet aspect ratio and broadcast standards and served as the liaison to Business Affairs and Standards and Practices to ensure compliance among show elements. 

• Project managed sponsorship shoots and in-show branded segments with clients such as Garnier Nutrisse & M&M's and oversaw their edit and graphic sessions with video editors and motion graphics artists.
• Delegated responsibilities to all production assistant staff for the Live! From the Red Carpet telecasts.
• Served as Rights and Clearances Coordinator and produced elements in Avid Thunder for Sports Soup.  
• Field produced on-air talent during live broadcasts and served as music producer at the Teen Choice Awards. 

• Researched and conceptualized video packages and live content for all major award show telecasts including 8 hours of pre-show coverage for the Academy Awards.
• Produced Deko graphics and EVS operators during live broadcasts and worked with major news stations to license footage.
• Supported on-air talent as a talent wrangler and assistant for celebrities such as Ryan Seacrest, Giuliana Rancic, and Kim Kardashian.

• Strategized content publication via all digital platforms and social media channels and managed the brand integration campaigns for companies such as Plum Organics.
• Collaborated with editors to come up with timely ideas and new angles on stories that would reach our targeted demographic of mothers and millennials and was a continuous top story provider and featured blogger.
• Freelanced for the outlet in conjunction to working full-time at NBCUniversal. 

• Served as the Los Angeles Expert for BRIDES Magazine and was their digital content contributor and creative strategist responsible for coordinating editorials for yearly campaigns such as BRIDES Live Wedding. 
• Brainstormed topical and targeted story ideas for specific audiences and advertising clientele and served as producer for the live web streaming of the Royal Wedding.
• Freelanced for the outlet in conjunction to working full-time at NBCUniversal. 

Bowling Green State University
Bachelor of Arts (B.A.), Telecommunications,  Journalism, 4.0 GPA Summa Cum Laude

• Activities and societies: President's Leadership Academy - Full Tuition Scholarship, Selected as the 2007 Lenhart Scholar & President of the University Activities Organization responsible for the oversight and coordination of concerts, movies, and campus wide events. 
• Senior Project in high school was studying broadcast television at ESPN's Sportscenter in Bristol, CT.