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Accomplished creative copywriter and content marketing manager, converting leads, and engaging customers for 10 years. You can find me delivering multi-channel campaigns, crafting editorial copy, or devising TTL long and short-form copy, plus plenty more. And for fun, I write films as a certified screenwriter. Bonus: expert in Open Banking regulation and copy, and brand writing.


Tone of Voice and Brand Identity Formation
Financial Services Copywriting
Blog Writing, Social Media, Email and Editorial Copy
SEO Copywriting
Conceptual & Creative Copywriting
B2B Copywriting and Content Creation

Work History

Jan 2022Present

Freelance Senior Copywriter

  • Refined and crafted copy for company sales decks. Includes forming a compelling brand story, with clear, benefit-led propositions
  • Tone of voice consultation, creating a coherent brand voice through all touch-points
  • Consulting on investment-funding documentation
Oct 2021Present

Freelance Senior Copywriter


Client: Kenan-Flagler Business School @ University of North Carolina

  • Crafted a detailed, multi-page sales brochure for securing new leads (B2B)
  • Established a defined tone of voice and guide for internal use
  • Crafted a nuanced and compelling brand value proposition for internal and external comms.
June 2021Sept 2021

Freelance Senior Copywriter + Marketing Consultant

MOBOLISE via Accenture


  • Established the tone of voice, branding and style guide for the new, digital, creative platform that unites the best jobs with the best Black talent, powered by Accenture
  • From planning to launch of the platform, writing all copy, across all touch-points, using compelling storytelling
  • Established the strategy and execution of the marketing plan, for launch through to BAU. Channels included product (web), email, social media, influencer marketing, PR, UX, B2B comms
Jan 2021April 2021

Freelance Brand Copywriter


Client: NOW (formerly NOW TV)

Transformed copy across a variety of touchpoints for the brand's updated style, including homepage, email, PR comms. and sales pages.

Dec 2020March 2021

Freelance Copy Editor


Client: Refinitiv (Thomson Reuters brand)

Tasked with transforming all B2B documentation with the new tone of voice and brand style.

Oct 2020Nov 2020

Freelance content writer and copywriter

  • Created a 5,000 word e-book on how to optimise video content creation, for client Papercup
  • Wrote various thought leadership blog posts on diversity and inclusion, for client Headstart
May 2020June 2020

Senior Freelance Copywriter (contract)

Grip via Rock Mission

Working with the client Grip, after performing a copy audit across their entire website, I edited and created new, SEO-enhanced copy for their homepage and high-traffic landing pages. This also involved creating a brand guide and tone of voice document for the in-house team to follow. 

May 2019Feb 2020

Senior Freelance Copywriter

HERE Technologies

Working with the world's leading location technology company, I crafted B2B thought-leadership long-form copy. I also enhanced the company's highest traffic product and service pages, with SEO updates, alignment with brand TOV, and sales copy best practice.

May 2019Aug 2019

Freelance Copywriter

The Invisible Orthodontist

(B2B/B2C) Fully furnishing brand new websites with SEO-rich, product and sales copy, for TIO's network of dentists and orthodontists. 

Feb 2019 Mar 2019

Copywriter (contract)

British Dental Association

Transformed rigid financial and technical text into simple, coherent copy, for an inaugural print publication for the BDA.

May 2018 Nov 2018

Copywriter (contract)

HSBC via Sticky Content
  • Created natural, yet polished copy for the Digital Transformation Team, within the Corporate (B2B) arm of the bank. This included marketing, SEO and comms. copy.
  • Working within the payments industry, and the wider trade business, I crafted and edited B2B copy in line with strict compliance and legal restrictions.
Nov 2016May 2018

Freelance Copywriter

Barclays Bank UK
  • Pioneered the introductory copy for Open Banking on, the mobile banking app, and customer comms. This fostered expertise in CMA regulation, PSD2 and API application within banking.
  • Produced copy and editorial content, in line with unique TOV and brand voice, across the website, all social channels, email and mobile/online banking platforms (B2C).
  • Harmonised copy with compliance and legal copywriting strictures, unique to the financial services.
Jun 2016 Nov 2016

Senior Freelance Copywriter

Rank Group (Grosvenor Casinos)
  • Devised new content and edited existing copy for Grosvenor Casinos' online gaming and gambling platform, marketing copy, and print media across UK branches (B2C).
  • Copy included promotion page copy, email marketing copy, homepage banners and POS (print) posters and leaflets.
Jun 2016 July 2016

Freelance Copywriter
  • Created copy and copy edited all copy for publication on the website.
  • Copy included new landing pages, CTA buttons, CRM emails and print advertising posters and leaflets.
May 2016 Jun 2016

Freelance Copywriter

Vue Cinemas - Brittany Ferries - Butlin's via TH_NK
  • Working with the digital transformation agency, I wrote a script for a key internal communication video for client Brittany Ferries (B2B).
  • Joining the team working with Vue, I also created copy for their targeted email newsletters.
  • On the Butlin's account, I created a suite of on-brief, emotive headlines that will feature throughout their upcoming social media campaign for their peak season.
Jan 2016Apr 2016

Freelance Creative Copywriter

KPMG via OLIVER Marketing
  • With a strict deadline, I was brought in to create a 20 page interactive PDF document, for company-wide circulation (B2B).
  • Creatively produced an arresting and compelling headline / document wrapper, as well as all copy within the document.
  • Collaborated with lead Creative Directors, Concept Designer, and senior client-side stakeholders.
Nov 2015 Dec 2015

Freelance Copywriter

BMW via OLIVER Marketing
  • Optimised copy for UK website pages, satisfying the brief and tight deadline.
July 2015 Oct 2015

Freelance Copywriter

Post Office via OLIVER Marketing
  • Working to tight deadlines and creative briefs, I created a new editorial section on the brand new Post Office website, written to increase engagement and add value.
  • Responsible for writing all new product pages, including financial services, and for copy-editing every page on the website.
  • Managed the company’s blog, and consulted on social media and email marketing.
Mar 2015 July 2015

Freelance Digital Copywriter

LIM Concepts + Lianne Rock
  • Created landing pages, CTA copy, email marketing copy, and copy-edited entire websites with inbound digital marketing agency LIM Concepts.
  • Created press releases for a high-end, luxury fashion brand, with Lianne Rock .
Jun 2013Mar 2015

Content Marketing Manager + Copywriter

Theo Paphitis Retail Group (Formerly Ryman Stationery Ltd)
  • Promoted to Content Marketing Manager where I devised complete content marketing strategies for all companies (Ryman Stationery, Robert Dyas & Boux Avenue).
  • Sole copywriter for Ryman Blog, and Robert Dyas Blog, each publishing a minimum of two post/week garnering aprox. 2, 000 visits per month.
  • Worked independently to generate and share unique content, shared using CM strategies to ensure maximum ROI, brand awareness and engagement.
May 2012May 2013

Copy Editor + Copywriter

Wickes (Travis Perkins Group PLC)
  • Established the brand identity and tone of voice for new luxury brand Sabre & Jones.
  • Produced SEO-rich copy for landing pages, products, and all marketing channels.
  • Management and creation within web analytics, SEO, UX and PPC, affiliate marketing, social media, print advertising (content marketing).



Psychology & Philosophy B.Sc

University of Leeds

2:1 degree classification

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