Rebecca Chuks

• Refined and crafted copy for company sales decks. Includes forming a compelling brand story, with clear, benefit-led propositions
• Tone of voice consultation, creating a coherent brand voice through all touch-points
• Consulting on investment-funding documentation

Client: Kenan-Flagler Business School @ University of North Carolina

• Crafted a detailed, multi-page sales brochure for securing new leads (B2B)
• Established a defined tone of voice and guide for internal use
• Crafted a nuanced and compelling brand value proposition for internal and external comms.

Client: MOBO via MOBOLISE

• Established the tone of voice, branding and style guide for the new, digital, creative platform that unites the best jobs with the best Black talent, powered by Accenture
• From planning to launch of the platform, writing all copy, across all touch-points, using compelling storytelling
• Established the strategy and execution of the marketing plan, for launch through to BAU. Channels included product (web), email, social media, influencer marketing, PR, UX, B2B comms

Client: NOW (formerly NOW TV)

Transformed copy across a variety of touchpoints for the brand's updated style, including homepage, email, PR comms. and sales pages.

Client: Refinitiv (Thomson Reuters brand)

Tasked with transforming all B2B documentation with the new tone of voice and brand style.

• Created a 5,000 word e-book on how to optimise video content creation, for client Papercup
• Wrote various thought leadership blog posts on diversity and inclusion, for client Headstart

Working with the client Grip, after performing a copy audit across their entire website, I edited and created new, SEO-enhanced copy for their homepage and high-traffic landing pages. This also involved creating a brand guide and tone of voice document for the in-house team to follow. 

Working with the world's leading location technology company, I crafted B2B thought-leadership long-form copy. I also enhanced the company's highest traffic product and service pages, with SEO updates, alignment with brand TOV, and sales copy best practice.

(B2B/B2C) Fully furnishing brand new websites with SEO-rich, product and sales copy, for TIO's network of dentists and orthodontists. 

Transformed rigid financial and technical text into simple, coherent copy, for an inaugural print publication for the BDA.

• Created natural, yet polished copy for the Digital Transformation Team, within the Corporate (B2B) arm of the bank. This included marketing, SEO and comms. copy.
• Working within the payments industry, and the wider trade business, I crafted and edited B2B copy in line with strict compliance and legal restrictions.

• Pioneered the introductory copy for Open Banking on Barclays.co.uk, the mobile banking app, and customer comms. This fostered expertise in CMA regulation, PSD2 and API application within banking.
• Produced copy and editorial content, in line with unique TOV and brand voice, across the .co.uk website, all social channels, email and mobile/online banking platforms (B2C).
• Harmonised copy with compliance and legal copywriting strictures, unique to the financial services.

• Devised new content and edited existing copy for Grosvenor Casinos' online gaming and gambling platform, marketing copy, and print media across UK branches (B2C).
• Copy included promotion page copy, email marketing copy, homepage banners and POS (print) posters and leaflets.

• Created copy and copy edited all copy for publication on the website.
• Copy included new landing pages, CTA buttons, CRM emails and print advertising posters and leaflets.

• Working with the digital transformation agency, I wrote a script for a key internal communication video for client Brittany Ferries (B2B).
• Joining the team working with Vue, I also created copy for their targeted email newsletters.
• On the Butlin's account, I created a suite of on-brief, emotive headlines that will feature throughout their upcoming social media campaign for their peak season.

• With a strict deadline, I was brought in to create a 20 page interactive PDF document, for company-wide circulation (B2B).
• Creatively produced an arresting and compelling headline / document wrapper, as well as all copy within the document.
• Collaborated with lead Creative Directors, Concept Designer, and senior client-side stakeholders.

• Optimised copy for UK website pages, satisfying the brief and tight deadline.

• Working to tight deadlines and creative briefs, I created a new editorial section on the brand new Post Office website, written to increase engagement and add value.
• Responsible for writing all new product pages, including financial services, and for copy-editing every page on the website.
• Managed the company’s blog, and consulted on social media and email marketing.

• Created landing pages, CTA copy, email marketing copy, and copy-edited entire websites with inbound digital marketing agency LIM Concepts.
• Created press releases for a high-end, luxury fashion brand, with Lianne Rock .

• Promoted to Content Marketing Manager where I devised complete content marketing strategies for all companies (Ryman Stationery, Robert Dyas & Boux Avenue).
• Sole copywriter for Ryman Blog, and Robert Dyas Blog, each publishing a minimum of two post/week garnering aprox. 2, 000 visits per month.
• Worked independently to generate and share unique content, shared using CM strategies to ensure maximum ROI, brand awareness and engagement.

• Established the brand identity and tone of voice for new luxury brand Sabre & Jones.
• Produced SEO-rich copy for landing pages, products, and all marketing channels.
• Management and creation within web analytics, SEO, UX and PPC, affiliate marketing, social media, print advertising (content marketing).

2:1 degree classification