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Accomplished creative copywriter and content marketing manager, converting leads, and engaging customers for 14 years. You can find me delivering multi-channel campaigns, crafting editorial copy, or devising TTL long and short-form copy, plus plenty more. And for fun, I write films as a certified screenwriter. Bonus: expert in Open Banking copy and brand writing.


Tone of Voice and Brand Identity Formation
Financial Services Copywriting
Blog Writing, Social Media, Email and Editorial Copy
SEO Copywriting
Conceptual & Creative Copywriting
B2B Copywriting and Content Creation

Work History

March 2022Present

Senior Freelance Copywriter


Writing engaging and informative articles for Chase Bank UK's online resource library, The Hub.

Jan 2024Feb 2024

Freelance Senior Copywriter

  • Established the tone of voice (TOV) and style for the full app and all on-boarding journeys
  • Edited and crafted new copy for all journeys throughout the app, including on-boarding and navigation journeys
May 2022Dec 2023

Freelance Senior Copywriter

Just Eat Takeaway
  • Sole copywriter for all B2B, global Just Eat Takeaway comms.
  • Marketing strategy advisor, involved in ideation through to delivery for Brand and Content team
  • Email sales funnel creation and delivery
Jan 2022June 2022

Freelance Senior Copywriter

  • Refined and crafted copy for company sales decks. Includes forming a compelling brand story, with clear, benefit-led propositions
  • Tone of voice consultation, creating a coherent brand voice through all touch-points
  • Consulting on investment-funding documentation
Oct 2021Present

Freelance Senior Copywriter


Client: Kenan-Flagler Business School @ University of North Carolina

  • Crafted a detailed, multi-page sales brochure for securing new leads (B2B)
  • Established a defined tone of voice and guide for internal use
  • Crafted a nuanced and compelling brand value proposition for internal and external comms.
June 2021Sept 2021

Freelance Senior Copywriter + Marketing Consultant

MOBOLISE via Accenture


  • Established the tone of voice, branding and style guide for the new, digital, creative platform that unites the best jobs with the best Black talent, powered by Accenture
  • From planning to launch of the platform, writing all copy, across all touch-points, using compelling storytelling
  • Established the strategy and execution of the marketing plan, for launch through to BAU. Channels included product (web), email, social media, influencer marketing, PR, UX, B2B comms
Jan 2021April 2021

Freelance Brand Copywriter


Client: NOW (formerly NOW TV)

Transformed copy across a variety of touchpoints for the brand's updated style, including homepage, email, PR comms. and sales pages.

Dec 2020March 2021

Freelance Copy Editor


Client: Refinitiv (Thomson Reuters)

Tasked with transforming all B2B documentation with the new tone of voice and brand style.

Oct 2020Nov 2020

Freelance content writer and copywriter

  • Created a 5,000 word e-book on how to optimise video content creation, for client Papercup
  • Wrote various thought leadership blog posts on diversity and inclusion, for client Headstart
May 2020June 2020

Senior Freelance Copywriter (contract)

Grip via Rock Mission
  • Performed a site-wide copy audit, then edited and created new, SEO-enhanced copy for their homepage and high-traffic landing pages. 
  • Created a brand guide and tone of voice document for the in-house team.
May 2019Feb 2020

Senior Freelance Copywriter

HERE Technologies

Working with the world's leading location technology company, I crafted B2B thought-leadership long-form copy. I also enhanced the company's highest traffic product and service pages, with SEO updates, alignment with brand TOV, and sales copy best practice.

May 2019Aug 2019

Freelance Copywriter

The Invisible Orthodontist

(B2B/B2C) Fully furnishing brand new websites with SEO-rich, product and sales copy, for TIO's network of dentists and orthodontists. 

Feb 2019 Mar 2019

Copywriter (contract)

British Dental Association

Transformed rigid financial and technical text into simple, coherent copy, for an inaugural print publication.

May 2018 Nov 2018

Copywriter (contract)

HSBC via Sticky Content
  • Created natural yet technically sound marketing, SEO and comms. copy., for the B2B Digital Transformation Team.
  • Working within the payments industry, and the wider trade business, I crafted and edited B2B copy in line with strict compliance and legal restrictions.
Nov 2016May 2018

Freelance Copywriter

Barclays Bank UK
  • Pioneered the introductory copy for Open Banking on, the mobile banking app, and customer comms. This fostered expertise in CMA regulation, PSD2 and API application within banking.
  • Produced copy and editorial content, in line with unique TOV and brand voice, across the website, all social channels, email and mobile/online banking platforms (B2C).
  • Harmonised copy with compliance and legal copywriting strictures, unique to the financial services.
Jun 2016 Nov 2016

Senior Freelance Copywriter

Rank Group (Grosvenor Casinos)

Copywriting and copy editing for online gaming/gambling platform, marketing copy, and print media across UK branches (B2C).

Jun 2016 July 2016

Freelance Copywriter

Copywriting and editing landing pages, CTA buttons, CRM emails and print advertising material. 

Jan 2016Apr 2016

Freelance Creative Copywriter

KPMG via OLIVER Marketing

Agency-side. Created a critical B2B document for company-wide circulation. Worked with Creative Directors, Concept Designer, and senior client-side stakeholders.

Nov 2015 Dec 2015

Freelance Copywriter

BMW via OLIVER Marketing

Agency-side. Optimised copy for UK website pages, satisfying the brief and tight deadline.

July 2015 Oct 2015

Freelance Copywriter

Post Office via OLIVER Marketing

Agency-side. Product page copy (financial services), copy editing, blog and social media copywriting.

Mar 2015 July 2015

Freelance Digital Copywriter

LIM Concepts + Lianne Rock

Landing pages, CTA copy, email marketing copy, press releases.



Psychology & Philosophy B.Sc

University of Leeds

2:1 degree classification

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