Rebecca Chuks

Writing engaging and informative articles for Chase Bank UK's online resource library, The Hub (B2C)

Examples here, here and here.

• Established the tone of voice (TOV) and style for the full app and all on-boarding journeys
• Edited and crafted new copy for all journeys throughout the app, including on-boarding and navigation journeys (B2C)

• Sole copywriter for all B2B, global Just Eat Takeaway comms.
• Marketing strategy advisor, involved in ideation through to delivery for Brand and Content team
• Email sales funnel creation and delivery

• Refined and crafted copy for company sales decks. Includes forming a compelling brand story, with clear, benefit-led propositions (B2B)
• Tone of voice consultation, creating a coherent brand voice through all touch-points
• Consulting on investment-funding documentation

Client: Kenan-Flagler Business School @ University of North Carolina

• Crafted a detailed, multi-page sales brochure for securing new leads (B2B)
• Established a defined tone of voice and guide for internal use
• Crafted a nuanced and compelling brand value proposition for internal and external comms.

Client: MOBO via MOBOLISE

• Established the tone of voice, branding and style guide for the new, digital, creative platform
• From planning to launch of the platform, writing all copy, across all touch-points, using compelling storytelling
• Established the strategy and execution of the marketing plan, for launch through to BAU. Channels included product (web), email, social media, influencer marketing, PR, UX, B2B comms

Client: NOW (formerly NOW TV)

Transformed copy across a variety of touchpoints for the brand's updated style, including homepage, email, PR comms. and sales pages.

Client: Refinitiv (Thomson Reuters)

Tasked with transforming all B2B documentation with the new tone of voice and brand style.

• Created a 5,000 word e-book on how to optimise video content creation, for client Papercup
• Wrote various thought leadership blog posts on diversity and inclusion, for client Headstart

• Performed a site-wide copy audit, then edited and created new, SEO-enhanced copy for their homepage and high-traffic landing pages. 
• Created a brand guide and tone of voice document for the in-house team.

Working with the world's leading location technology company, I crafted B2B thought-leadership long-form copy. I also enhanced the company's highest traffic product and service pages, with SEO updates, alignment with brand TOV, and sales copy best practice.

(B2B/B2C) Fully furnishing brand new websites with SEO-rich, product and sales copy, for TIO's network of dentists and orthodontists. 

Transformed rigid financial and technical text into simple, coherent copy, for an inaugural print publication.

• Created natural yet technically sound marketing, SEO and comms. copy, for the B2B Digital Transformation Team.
• Crafted and edited B2B copy in line with strict compliance and legal restrictions.

• Pioneered the introductory copy for Open Banking on Barclays.co.uk, the mobile banking app, and customer comms. This fostered expertise in CMA regulation, PSD2 and API application within banking.
• Produced copy and editorial content, in line with unique TOV and brand voice, across all channels (B2C).
• Harmonised copy with compliance and legal copywriting strictures, unique to the financial services.

Copywriting and copy editing for online gaming/gambling platform, marketing copy, and print media (B2C).

Copywriting and editing landing pages, CTA buttons, CRM emails and print advertising material. 

Agency-side. Created video scripts (B2B), email copy, ATL ad copy for social media.

Agency-side. Created a critical B2B document for company-wide circulation. Worked with Creative Directors, Concept Designer, and senior client-side stakeholders.

Agency-side. Optimised copy for UK website pages, satisfying the brief and tight deadline.

Agency-side. Product page copy (financial services), copy editing, blog and social media copywriting.

Landing pages, CTA copy, email marketing copy, press releases.

Content marketing strategies, blog content, copywriting for all channels.

TOV, SEO-rich copy, content marketing and copywriting.