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Experience

Feb 2023Present

Marketing Specialist

HappyFact, Remote
  • Developed and executed targeted display campaigns, optimizing ad spend to maximize ROI and drive customer engagement.
  • Created strategic content and managed social media accounts for multiple clients in technology and Web3, fostering brand awareness and generating leads.
Oct 2021Feb 2023

Marketing & Community Lead

Mintbase, Lisbon
  • Developed and executed comprehensive marketing strategies across various channels, including Twitter, LinkedIn, Discord, and Telegram.
  • Responsible for business development and partnerships, and managing the day-to-day operations of our $5M grants program.
  • In charge of events, workshops and participation in conferences and hackathons. 
  • Key responsibilities included creating and managing campaigns, overseeing social media presence, and analyzing and reporting on performance metrics.
May 2020Present

Contributing Writer

Luxemburger Wort
  • Write high-quality, engaging articles on a wide range of topics for print and digital publication.
  • Collaborate with editors to conceptualize and pitch story ideas.
May 2020Sep 2021

Social Community Operations Manager

Bumble, London
  • Led a team focused on community engagement and ensuring timely, on-brand responses to all messages across various social channels.
  • Designed and implemented community management processes across platforms.
  • Collaborated with the product team to understand user behavior and needs, and optimize the user experience and user flows.
Nov 2017April 2020

UK CX Lead

Hostmaker, London
  • Responsible for the performance of 20+ associates, including hiring, training, and capacity planning.  Owned community experience metrics for all markets on key digital platforms.
  • Collected and analyzed user feedback and collaborated with the product team to define technical requirements
Dec 2015Oct 2017

Social Media and CX Manager

Travel Joy Hostels, London
  • Managed marketing campaigns to increase brand awareness and acquire customers and reported on social media and customer experience metrics to inform strategy.
  • Developed relationships with key partners and influencers to support marketing and customer experience initiatives
2011 2015

Events Coordinator

Freelance, Lisbon
  • Worked with clients such as Calvin Klein, Fashion Clinic, Delta Cafés, Porsche, Mercedes-Benz, Skoda, BMW, and Unilever.
  • Led several activation marketing campaigns across multiple locations, including managing team operations, suppliers, and stock levels.
2013

Communications assistant

Ukbar Filmes, Lisbon
  • Processed grant and public funding applications worth +€1m, including researching and producing press releases and copy.
  • Facilitated communication and coordination between the production team, press, and other stakeholders.

Education

Jan 2022Dec 2022

Agile Project Management

University of Maryland

Professional certification. Deep understanding of Agile principles, Scrum mechanics and how to translate other Agile frameworks such as SAFe, Disciplined, and LeSS.

Sep 2017Sep 2019

MA Digital Media Management

Birkbeck, University of London

2:1, Digital Media Culture, Digital Design Thinking, Social Media & Online Branding, Web-based Journalism.

Dissertation: "Gentrification and the city: studying the link between Airbnb, neoliberal policies and the social crisis in Lisbon."

July 2016Oct 2016

Digital Graphic Design

London College of Contemporary Arts

Principles of graphic design and how to use the formal elements of 2D visual language effectively. Learning how to work with industry standard software such as the Adobe Suite.

Sep 2012Jun 2016

BA Sciences of Communication

Nova University of Lisbon

2:1, Journalism, Media Management, Strategic communication, History and Philosophy of Media.

Tools

  • Analytics: Google Analytics, Sisense.
  • Marketing & CRMs: Hootsuite, SocialPilot, Khoros, Zendesk, Hubspot, MailChimp, Buffer.
  • Project management and collaboration: Asana, JIRA, GitHub, Trello, Notion.
  • Graphics: Canva, Adobe Photoshop, Illustrator & Indesign.

Interests

  • Learning how to code in HTML / CSS / Javascript. 
  • Volunteer for the Britain Stronger In Europe campaign.
  • Volunteer at CASA – Centro de Apoio ao Sem-Abrigo (Homeless Support Centre).
  • Volunteer at Deptford's Contact Centre for adults with learning disabilities.
  • Secretary of the General Assembly of Nova University’s student council and editor of the Faculty of Social Sciences of Nova University of Lisbon's newspaper.
  • Edited poetry book in 2014 "Um Rasgo na Alma"