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Content Manager

May 2023Present
GFI Software
  • Develop and implement content strategies to drive brand awareness, increase website traffic, and generate leads.
  • Collaborate with cross-functional teams to create compelling and relevant content for various marketing channels, including blogs, social media, and email campaigns.
  • Optimize content for search engines and user experience, improving organic search rankings and engagement.
  • Track and analyze content performance using analytics tools, making data-driven decisions to enhance content effectiveness.

Growth Marketing

Feb 2023August 2023
HappyFact, Remote
  • Guided go-to-market strategies for technology startups and Web3 projects, driving product adoption and accelerating revenue growth.
  • Coordinated end-to-end marketing efforts, managing social channels, leading paid media campaigns, and coordinating events to enhance brand visibility and grow the customer base.

Marketing & Community Lead

Oct 2021Jan 2023
Mintbase, Lisbon
  • Responsible for business development and partnerships, and managing the day-to-day operations of our $5M grants program.
  • In charge of events, workshops and participation in conferences and hackathons. 
  • Key responsibilities included creating and managing campaigns, overseeing social media presence, and analyzing and reporting on performance metrics.

Contributing Writer

May 2020Dec 2022
Luxemburger Wort
  • Write high-quality, engaging articles on a wide range of topics for print and digital publication.
  • Collaborate with editors to conceptualize and pitch story ideas.

Social Community Operations Manager

May 2020Sep 2021
Bumble, London
  • Led a team focused on community engagement and ensuring timely, on-brand responses to all messages across various social channels.
  • Collaborated with the product team to understand user behavior and needs, and optimize the user experience and user flows.

UK CX Lead

Nov 2017April 2020
Hostmaker, London
  • Responsible for the performance of 20+ associates, including hiring, training, and capacity planning.  Owned community experience metrics for all markets on key digital platforms.
  • Collected and analyzed user feedback and collaborated with the product team to define technical requirements

Social Media and CX Manager

Dec 2015Oct 2017
Travel Joy Hostels, London
  • Managed marketing campaigns to increase brand awareness and acquire customers and reported on social media and customer experience metrics to inform strategy.
  • Developed relationships with key partners and influencers to support marketing and customer experience initiatives

Events Coordinator

2011 2015
Freelance, Lisbon
  • Worked with clients such as Calvin Klein, Fashion Clinic, Delta Cafés, Porsche, Mercedes-Benz, Skoda, BMW, and Unilever.
  • Led several activation marketing campaigns across multiple locations, including managing team operations, suppliers, and stock levels.

Communications assistant

Ukbar Filmes, Lisbon
  • Processed grant and public funding applications worth +€1m, including researching and producing press releases and copy.
  • Facilitated communication and coordination between the production team, press, and other stakeholders.