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Feb 2023Present

Marketing Specialist

HappyFact, Remote
  • Developed and executed targeted display campaigns, optimizing ad spend to maximize ROI and drive customer engagement.
  • Created strategic content and managed social media accounts for multiple clients in technology and Web3, fostering brand awareness and generating leads.
Oct 2021Feb 2023

Marketing & Community Lead

Mintbase, Lisbon
  • Developed and executed comprehensive marketing strategies across various channels, including Twitter, LinkedIn, Discord, and Telegram.
  • Responsible for business development and partnerships, and managing the day-to-day operations of our $5M grants program.
  • In charge of events, workshops and participation in conferences and hackathons. 
  • Key responsibilities included creating and managing campaigns, overseeing social media presence, and analyzing and reporting on performance metrics.
May 2020Present

Contributing Writer

Luxemburger Wort
  • Write high-quality, engaging articles on a wide range of topics for print and digital publication.
  • Collaborate with editors to conceptualize and pitch story ideas.
May 2020Sep 2021

Social Community Operations Manager

Bumble, London
  • Led a team focused on community engagement and ensuring timely, on-brand responses to all messages across various social channels.
  • Designed and implemented community management processes across platforms.
  • Collaborated with the product team to understand user behavior and needs, and optimize the user experience and user flows.
Nov 2017April 2020

UK CX Lead

Hostmaker, London
  • Responsible for the performance of 20+ associates, including hiring, training, and capacity planning.  Owned community experience metrics for all markets on key digital platforms.
  • Collected and analyzed user feedback and collaborated with the product team to define technical requirements
Dec 2015Oct 2017

Social Media and CX Manager

Travel Joy Hostels, London
  • Managed marketing campaigns to increase brand awareness and acquire customers and reported on social media and customer experience metrics to inform strategy.
  • Developed relationships with key partners and influencers to support marketing and customer experience initiatives
2011 2015

Events Coordinator

Freelance, Lisbon
  • Worked with clients such as Calvin Klein, Fashion Clinic, Delta Cafés, Porsche, Mercedes-Benz, Skoda, BMW, and Unilever.
  • Led several activation marketing campaigns across multiple locations, including managing team operations, suppliers, and stock levels.

Communications assistant

Ukbar Filmes, Lisbon
  • Processed grant and public funding applications worth +€1m, including researching and producing press releases and copy.
  • Facilitated communication and coordination between the production team, press, and other stakeholders.