Content Manager
May 2023Present
GFI Software & IgniteTech (ESW Capital group)
- Drive content marketing strategies for 60+ products across two companies
- Implement AI solutions for efficient content generation, saving time and resources
- Develop and execute content strategies to increase brand awareness and generate leads
- Optimize content for SEO and user experience, improving organic search rankings
- Track and analyze content performance, making data-driven decisions to enhance effectiveness
Growth Marketing
Feb 2023August 2023
HappyFact, Remote
- Guided go-to-market strategies for technology startups and Web3 projects, driving product adoption and accelerating revenue growth.
- Coordinated end-to-end marketing efforts, managing social channels, leading paid media campaigns, and coordinating events to enhance brand visibility and grow the customer base.
Marketing & Community Lead
Oct 2021Jan 2023
Mintbase, Lisbon
- Responsible for business development and partnerships, and managing the day-to-day operations of our $5M grants program.
- In charge of events, workshops and participation in conferences and hackathons.
- Key responsibilities included creating and managing campaigns, overseeing social media presence, and analyzing and reporting on performance metrics.
Contributing Writer
May 2020Dec 2022
Luxemburger Wort
- Write high-quality, engaging articles on a wide range of topics for print and digital publication.
- Collaborate with editors to conceptualize and pitch story ideas.
Social Community Operations Manager
May 2020Sep 2021
Bumble, London
- Led a team focused on community engagement and ensuring timely, on-brand responses to all messages across various social channels.
- Collaborated with the product team to understand user behavior and needs, and optimize the user experience and user flows.
UK CX Lead
Nov 2017April 2020
Hostmaker, London
- Responsible for the performance of 20+ associates, including hiring, training, and capacity planning. Owned community experience metrics for all markets on key digital platforms.
- Collected and analyzed user feedback and collaborated with the product team to define technical requirements
Social Media and CX Manager
Dec 2015Oct 2017
Travel Joy Hostels, London
- Managed marketing campaigns to increase brand awareness and acquire customers and reported on social media and customer experience metrics to inform strategy.
- Developed relationships with key partners and influencers to support marketing and customer experience initiatives
Events Coordinator
2011 2015
Freelance, Lisbon
- Worked with clients such as Calvin Klein, Fashion Clinic, Delta Cafés, Porsche, Mercedes-Benz, Skoda, BMW, and Unilever.
- Led several activation marketing campaigns across multiple locations, including managing team operations, suppliers, and stock levels.