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About

Ciao!

I’m Federico, a seasoned strategic Senior Product Designer and Design Manager with many years of experience with both established corporations and fast-paced startups.  

Skilled in uncovering user needs through product discovery methodologies, and expert at translating insights into impactful digital experiences. Proven ability to streamline product processes, fostering efficiency and collaboration. 

When not designing, you can find me spending time with my family, cooking, listening to a lot of music or watching movies.  

I'm currently based in Germany. 

Education

2018
Service Design Thinking - 2 days workshop design thinkers academy - Amsterdam

2016
Design Thinking Workshop hosted by IDEO c/o Zalando offices Berlin

2005-2007
Graphic Web Designer Course Accademia delle Arti Digitali Nemo, Firenze

2004-2005
Digital Graphic Technical, Certificate CSCS school, via European Community

1997-2002
Telecommunications, Diploma I.T.I.S. S.Fedi, Pistoia

 

 

 

Experiences

Nov2021May2024

Senior UX Manager (Remote)

Livebuy
  • Established and optimized discovery, product, design, and research processes and cycles, resulting in improved efficiency and effectiveness of the Product Team.
  • Played a key role in product strategy meetings, providing valuable insights and recommendations to increase user-centric decision making.
  • Facilitated workshops and retrospectives, fostering collaboration and continuous improvement within all teams.
  • Led cross-functional teams in the development and execution of user-centered design projects, ensuring alignment with business goals and user needs.
  • Implemented user research methodologies and conducted usability testing to gather actionable insights and inform design decisions.
Feb2020Oct2021

Senior Product Designer, Concept Lead (Munich/Remote)

tado GmbH
  • Led the development of new concepts and projects as the Senior Product Designer and Concept Lead at tado GmbH, contributing to the growth and success of the product cross-functional team.
  • Conducted user interviews and surveys, gathering valuable insights to inform the design process and ensure user-centric solutions.
  • Facilitated ideation processes and workshops, fostering collaboration and creativity among team members to generate innovative ideas and solutions.
  • Collaborated closely with developers to specify UI designs and components, ensuring seamless integration and a consistent user experience across iOS, Android, and web platforms.
  • Maintained a comprehensive component design library, streamlining the design process and promoting consistency in visual elements and interactions.
  • Reviewed applicant profiles and conducted interviews to identify and select top candidates, contributing to the growth and development of the design team.
Sept2019Jun2022

UI & UX Mentor (Freelance, Remote)

CareerFoundry
  • Mentored professionals seeking a career change into the user experience design field, providing guidance and support throughout their journey.
  • Guided students through the course, offering advice on planning and organizing their processes while working on real-world digital products.
  • Facilitated effective learning by providing clear and concise explanations of complex concepts, ensuring students could easily grasp and apply new knowledge.
  • Created a supportive and collaborative learning environment, fostering a sense of community and encouraging students to share their ideas and insights.
  • Stayed updated with the latest trends and advancements in the UI and UX field, continuously enhancing my own knowledge and skills to better support students.
Dec2018Aug2019

Senior UX/UI Designer ( Freelance, Remote )

Ninox GmbH
  • Conducted comprehensive user research to gain insights into user needs and preferences, informing the design of a user-centered MacOS, iOs, Android and Web SaaS app.
  • Developed intuitive information architecture and interaction design, resulting in a seamless and efficient user experience.
  • Created visually appealing and user-friendly UI designs, incorporating best practices and industry standards to enhance usability and aesthetics.
  • Utilized prototyping tools to create interactive prototypes, facilitating user testing and feedback for iterative design improvements.
Nov2017Oct2018

Senior Product Designer, interim UX Lead (onsite, Berlin)

smava GmbH / collab. mobile.de
  •  Led the product design team and served as the interim UX Lead, overseeing the roadmap, design work load, task priorities and development of multiple products.
  • Conducted regular 1-on-1 meetings with design team members, providing guidance, feedback, and support to foster their professional growth and development.
  • Developed and implemented effective information architecture, user flows, and wireframes, ensuring intuitive and user-friendly designs for a responsive web fintech application.
  • Created interactive prototypes and UI designs, collaborating closely with cross-functional teams to ensure seamless integration and alignment with business objectives.
  • Facilitated discovery and ideation sessions, encouraging creativity and innovation to generate new ideas and solutions.
  • Reviewed applicant profiles and conducted interviews to identify and select top design candidates, contributing to the growth and success of the design team.
  • Mentored and supported junior designers, providing guidance and resources to enhance their skills and capabilities.
Oct2016Oct2017

Senior UX/UI Designer (onsite, Berlin)

reBuy Gmbh
  • Guided the UX/UI design efforts for reBuy GmbH's Android and iOS app, driving user research, information architecture, user flows, interaction design, UI design, and prototyping.
  • Conducted user research to gain insights into user behavior and preferences, informing the development of intuitive and user-friendly interfaces.
  • Collaborated closely with developers and product managers, to ensure seamless integration of design elements into the final product.
  • Utilized prototyping tools to create interactive prototypes, allowing for user testing and iterative design improvements.
  • Maintained consistency in design elements and styles across operative systems, ensuring a cohesive and seamless user experience.
Jan2013Sep2016

Senior UX/UI Designer (onsite, Berlin)

Zalando SE & Z-Labels
  • Conducted extensive user research to understand user needs and preferences, resulting in the creation of intuitive user flows and wireframes.
  • Translated wireframes into visually appealing and user-friendly UI designs, enhancing the overall aesthetics and usability of the platform.
  • Created basic HTML/CSS prototypes for test sessions, allowing for rapid iteration and feedback from users.
  • Conducted guerrilla test sessions and user interviews to gather valuable insights and validate design decisions, resulting in iterative improvements to the platform.
  • Communicated design concepts and rationale effectively to stakeholders, fostering collaboration and alignment throughout the design process.