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Richa Maheshwari

14 years of work experience across Consulting and Operations in Digital Advertising and Software Development Industries.

    Work History

    April 2013 Aug 2016

    Operations Manager

    MoveInSync Technology Solutions Pvt Ltd

    Built and managed Human Resources System, Financial Accounting processes, Employee Engagement Programs & Office facilities while MoveInSync was transitioning from bootstrapping to Series A stage.

    • Freed up CoFounder/CEO to focus on business while organization was growing its
      revenues by 5X and employee strength from 12 to 60
    • Played critical role in legal due diligence that was prerequisite for Series A funding
    • SIM constitutes 15% operating costs for MoveInSync. Set up a process of tracking and data analysis of SIM usage based on email alert and incoming reports
    May 2010Feb 2013

    Head of Global Non-English Ads Review Operations

    Google India Pvt Ltd

    Part of Senior Management in Global Ads Review Operations that was and still is Google's bread and butter. Accuracy, speed and scale are the three most important pillars for the group and it was directly responsible to manage execution and delivery of billions of Ads running on Google & its partner properties while ensuring compliance to Google's policies & law of land.

    Within this group, I was head of the 200+ team (40 Googlers and 160+ vendors) that ran the non-English Ads review operations in 41 languages and 100+ countries.

    • Worked extensively with Data Analytics team to establish the business case by looking at history, sales forecasts and other relevant data. 
    • Worked with Cross-functional teams - Sales, Global Engineering, Policy, Product and Legal to evangelize, build the infrastructure needed and scale the idea
    • Conceptualized and executed the vendor strategy for a 24/7 service model for markets in every timezone


    • Leveraging Technology, People and processes, we brought in operational excellence goal of 100:100 (100% ads reviewed in 24 hrs, 100% managed from India) and achieved 99.7% (TAT) and 99% (contribution)
    • Vendor's contribution for Ads review went from 0% to 45% in 14 months
    May 2007Apr 2010

    Ads Review Operations Manager

    Google India Pvt Ltd

    Manager, Manage review of english ads to meet business SLAs -TAT and quality. Accomplishments: Worked with the policy and engineering team to improve automation(from sub 50% to ~80%)

    Lead special projects for innovation and implementation of large scale quality improvements to processes and systems by conducting data analysis and making recommendations

    Sep 2001Mar 2006

    Process Consultant

    Tata Consultancy Services Pvt Ltd

    While joined as Software developer I moved on to the process consulting group. My primary contribution in this job was to

    • Setup processes for American Express IT division to achieve CMMI level 3 in a period of 2 years
    • Formulate and setup single SDLC methodology for the IT divisions of all Johnson and Johnson group companies.


    April 2006April 2007

    Post Graduate Program In Management

    Indian School of Business - Hyderabad

    Specialization in Finance and Marketing

    June 1997June 2001

    Bachelor of Engineering

    Madhav Institiute Of Technology And Science - Gwalior

    Specialization in Electrical Engineering


    Women@ Google initiatives

    Program Manager for Google. org's $1 million grant to an organization called Prajwala.