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Senior marketing professional with 12 years of experience across Media, Consumer Durable and Retail industry. Exposure across a gamut of areas covering advertising, branding, marketing, media planning, consumer promotion, event management, brand solution and creative direction. 

Key success areas-
Accelerating sales:
1. Increasing sales through tactical marketing campaigns - Consumer promotion offers
2. Improving TV show rating through content and media planning
3. Launching new products for business growth - Philips Pocket FM radios

Marketing skills:
1. Part of launch team of Skechers in India
2. Creative Direction for multiple brand campaigns - ATL & BTL
3. Setting up & leading social media marketing teams
4. Expertise in Media planning for best utilization of budgets

Personality traits:
1. Strategic thinker
2. Strong communicator
3. Team player
4. Brings fun to work place
5. Out of the box approach 

I have also been recognized at various industry forums for innovative and creative solutions.

Work experience

GROUP HEAD, BRAND SOLUTIONS (Marketing, Strategy & Creative Services)

Radio mirchi
Aug 2015Present
  • Providing Marketing and Creative solutions to 100+ brands /clients of Radio Mirchi
  • Arriving at  consumer insights through thorough sales, marketing, and consumer analysis
  • Leading the team to achieve successful sales results
  • Leading and briefing  the creative team with well defined strategies and creative routes
  • Liaising with clients to identify specific business problems and develop ideas
  • Presenting ideas and a 360 degree marketing and communication campaign to the clients
  • Ensure strong collaborative relationship within the sales and creative teams

Head Marketing, Mirchi Properties

Radio Mirchi
Dec 20132015
  • Handling a gamut of activities including event management, media planning & strategy as well as driving strategic marketing
  • Conceptualizing & driving a multitude of ATL & BTL activities with an objective of improving consumer engagement, in turn increasing revenue & profitability
  • Responsible for improving the TV show rating, having been successful in improving the Mirchi Top 20 ratings by 15% over previous year
  • Playing a pivotal role in providing effective & adequate support to the sales team in order to ensure maximum closure of deals and increasing the overall top line as well as bottom line
  • Liaising with programming & content teams, production companies and creative & PR agencies for enabling consumer appeal & satisfaction

Associate Director, Marketing

Mar 2013Dec 2013

A two-billion-dollar global leader in the high performance and lifestyle footwear industry, Skechers USA, Inc. 

  • Appointed to lead the marketing team involved in driving the launch of Skechers in India
  • Set up the entire function including digital & social media marketing teams to cater to the evolving market as well as business requirements
  • Launched stores across major cities including Mumbai, Pune & Chandigarh
  • Focused on tapping & leveraging all forms of media to maximize customer reach and presence
  • Designed & drove several consumer promotion offers while bundling them effectively to successfully register a 52% growth in overall sales
  • Collaborated with multiple stakeholders including PR, media, event, creative & social media agencies to engage continuously and effectively with the end customers
  • Received ‘Images’ award for ‘Most Admired Fashion Brand’ of the year for Skechers


Radio Mirchi
Feb 2007Feb 2013

A nationwide network of private FM radio stations in India. It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group.

Group Manager, Marketing

Radio Mirchi
Apr 2011Feb 2013
  • Moved into the strategic role as part of the pan India marketing team with the responsibility of designing & executing marketing campaigns across diverse platforms and media
  • Led the merchandising division and ensured attractive paraphernalia to appeal to listeners
  • Handled tie ups & alliances with TV, theater, college and events of diverse magnitude & nature
  • Entrusted with the entire responsibility of planning & executing Kaan Awards, an on ground advertising award show

Sr. Manager, Marketing

Radio Mirchi
Apr 2009Mar 2011
  • Promoted to a marketing role at corporate office basis performance in the previous role
  • Gained hands on exposure to executing key strategic decisions based on extensive research with an objective of deep diving into the listeners' preferences & trends
  • Played a vital role in execution of corporate events such as Kaan Awards & Mirchi Music Awards
  • Spearheaded the initiative involving amendment of programming content, the same being crucial in making the station market leader in Mumbai
  • Collaborated with multiple functions to ensure merchandise development falls in line with customer expectations

Manager, Marketing

Radio mirchi
Feb 2007Mar 2009
  • Initiated tenure as part of the Mumbai station marketing team, involved extensively in brand campaigns & market research to ensure continuous revenue growth and maximizing market share
  • Handled tie-ups with films, TV, events & colleges and executed brand campaigns including Hi Mumbai with Jeeturaaj, Mumbai Bolta Hai Jeeturaaj Sunta Hai & Sunset Samosa among several others
  • Rolled out need based market research campaigns such as car tracks to measure listenership and provide tactical support to sales team

Asst. Manager, Marketing

Jun 2004Feb 2007

A division of the Dutch multinational electronics company Philips, which produces consumer electronics and small appliances.

  • Gained hands on exposure to multiple product segments during early months, being quickly pulled into a marketing role soon after
  • Introduced a new channel involving sale of radios through FMCG distributors & outlets, leveraging the mass reach of the same
  • Succeeded in garnering highest collections amongst all regions across the country
  • Moved to corporate office to handle the pan India launch of pocket FM radios and subsequently manage the entire portfolio of portable audio products
  • Shouldered responsibility of managing business worth INR 500 mn annually
  • Designed, launched, bundled and monitored several consumer promotion offers, successfully improving overall bottom line by 12%



Indira Institute of management

Specializing in Marketing


MES Garware College of Commerce

Specializing in Commerce


St. Michael high school

Affiliated to CBSE board


don bosco academy

Affiliated to ICSE board


  • Multiple 'Employee of the month award' at Radio Mirchi
  • Marketing Awards
  1. Midas Gold at New York for designing annual report titled Reimagining Radio
  2. IMAGES Award for Most Admired Fashion Brand of the Year for Skechers
  • Digital Awards
  1. Designomics Award for Digital Innovation, Radio Mirchi
  • Advertising Awards
  1. Bangalore Advertisement Festival - Gold for Reimagining Radio, Silver for MP3 radio spot titled Music Against AIDS
  2. Bangalore Advertisement Festival - Bronze for Purani Jeans DM


  • Blogging
  • Running
  • Cooking
  • Performing Stand up acts
  • Movie buff