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Summary

Detail-oriented Sales Operations Specialist with 12+ years of experience in sales support, process optimization, and team training. Proven ability to enhance sales efficiency through data-driven insights, CRM management, and cross-functional collaboration. Skilled in streamlining workflows, developing training programs, and implementing strategies that drive sales productivity to align operations with business objectives to maximize revenue growth. Passionate about optimizing and automating sales processes to improve overall team performance and efficiency. Proficient in Salesforce, Chili Piper, Microsoft Teams, Tableau, Cxone, Excel, Word, Trello, Intercom, Confluence, Skill Jar.

Professional Experience

Sales Operations Specialist

May 2022Jan 2025
Buildertrend, Omaha, NE
  • Optimized sales processes, including lead generation, qualification, and opportunity management, to enhance efficiency and effectiveness.
  • Developed and maintained sales reports and dashboards to analyze key performance metrics and provide insights to leadership.
  • Conducted data analysis to identify trends, improve strategy, and enhance overall sales performance.
  • Generated an additional 120 sets, 60 demo completes, and 24 sign-ups per month from existing unworked pipeline.
  • Collaborated with Sales Leadership, Marketing, and Business Operations to align sales initiatives with company objectives.
  • Implemented new sales initiatives, streamline workflows, and support reps with process improvements.
  • Enhanced book management for BDRs by improving focus on the Ideal Customer Profile (ICP), increasing ICP-aligned meeting sets from 60% to 83% within 12 months, while maintaining overall set production volume.

  • Implemented new sales initiatives, streamlined processes, and enhanced automation, resulting in a 25% increase in call production efficiency.

BDR Training Coordinator

Feb 2019May 2022
Buildertrend, Omaha, NE
  • Trained and onboarded new BDRs through shadow schedules, coaching on phone skills, and hands-on training in CRM and sales tools (Salesforce, Chili Piper, Office 365, Microsoft Teams).
  • Developed and updated training modules to align with evolving industry trends.
  • Monitored and analyzed BDR performance metrics to identify areas for improvement for tailored training initiatives and facilitated roundtable discussions for ongoing education.
  • Collaborated with Regional Sales Managers to evaluate BDR performance, support team meetings, and provide individualized coaching.
  • Assisted in the hiring and onboarding processes by conducting candidate evaluations and providing feedback.

  • Managed a team of 25 BDRs, achieving 60%+ goal attainment each month.

Business Development Representative II

May 2017Feb 2019
Buildertrend, Omaha, NE
  • Qualified inbound leads, managed CRM data, and scheduled 5+ demos daily for Regional Sales Managers.
  • Prospected, educated, and converted leads into sales-ready opportunities.
  • Conducted initial outreach, acquired key prospect data, and maintained accurate records in the CRM system.
  • Collaborated with the sales team to optimize outreach strategies and improve conversion rates.
  • Mentored new hires through mock calls and shadowing to enhance team performance.
  • Consistently met or exceeded performance metrics in calls, meetings, and sales.

  • Achieved monthly goal 11 times in last year in the role. 

Assistant Manager

Mar 2013Apr 2017
Play It Again Sports, Lincoln, NE
  • Sold sports and fitness equipment to fit the needs of ever-changing customers.
  • Communicated and related with customers to enhance personal buying experience while exceeding store sales goals.
  • Engaged with customers by running the stores social media accounts.
  • Organized website layout to ease customer navigation and update product information.
  • Learned and implemented new software for shirt and logo design.
  • Managed and trained employees to be profitable sales members.

Education

Bachelor of Science in Business Administration

Aug 2009Dec 2013
University of Nebraska-Lincoln
  • Dual Major: Business Administration & Management
  • Minor: Marketing