Romain Chassinat

Driving L'Oréal's oldest division business & digital transformation - Target 3Bn€ Online Sales

• +40% YoY Digital sales growth in 2022. (+50% for 23 Budget)
  • 600M€ B2BeCommerce (Inhouse multibrand platform lorealpartnershop.com)
  • 900M€ B2C eCommerce (D2C, eRetailers, Marketplaces)
  • P&L Reshape liberating 50+M€ for Media investments
• Initiated first "One Experience" seamless & customer centric experience
  
  • Single account / Data based segmentation / Data driven customer journeys CRM.
  • Global Trigger-factory Center of Excellence for CRM
  • Unified customer knowledge, activation & analytics through one Data.
• Leading the first group's MarketPlace solution - EU Scope - 100M€ GMV ambition.
  • Offer strategy
  • Tool development
  • Team recruitment & Execution (2023)
• Managing
  • A team of 25+ experts directly
  • A team of 20 CDO's in dotted line (Zone / Country / Brands)
  • & Animating a 150+ digital talents population worldwide
• Launching needed transversal transformational projects by influence (Pricing / Supply...)

Multiple Stakeholders // Broad accountability // Complex environment (Matricial)

In charge of generating value through customer-centered digital and marketing strategy for all BU's within the group. Largest European pure player event organizer.

Achievements

• Customer-centered improvements for B2C & B2B eCommerce sales (~400M€ -3% churn)
• First MarketPlace platform Frame / Design / Launch cxmp.com (>3K Vendors)
• Re-designed web strategy (1-click participation)  for visitors (~10M Visitors, +20% traffic)
• Data & data-marketing from scratch, (set-up strategy, teams & tools)
  • Big Data for customer knowledge (Implemented a DataLake/BI ecosystem for such)
  • Implemented MultiChannel CRM Activation for end-to-end seamless customer journey.

Started Rexel's B2B MarketPlace activities at group-level for 10+ Countries.

Achievements

• Defined proper go-to-market strategy (Online & Offline)
• Curated offer for 20 B2B and B2C customers segments across 3 different markets
• Designed ~200+ MarketPlace Business Rules (payment, supply ...) for global execution
• Integrated/developed 3rd party software into Rexel's legacy and front office. (Mirakl)
• Ensured sellers acquisition - business development.

Head of Digital Transformation, leading the Digital Sales Strategy for Rexel, french supplier of Electrical Goods leader. B2B, EMEA Scope with main focus on France.

Frequent missions abroad in Europe and U.S Activities.

Set a digital strategy thoroughly focused on implementing state-of-the-art digital tools, as well as digitalizing "offline" habits to drive "Bricks & Clicks" model.

Main achievements:

• Drawing and implementing the customer B2B digital roadmap from scratch.
• Creation of mixed taskforce of 50 FTE's (Strategically hiring experts on-top of local talents)
• Prioritizing actions based on resources and potential impact:
  • +28% CAGR eCommerce Growth over 3 full years (+100% overall growth see graph)
  • x10 overall traffic growth and x6 organic traffic growth
  • +300% Engaged customers online (10K to 40k over 3 full years)
• x100 Product content achieved through efficient PIM strategy generating +4% eCom growth
• Full-cycle customer Acquisition, Nurturing & retention strategy (Trigger Factory)

Creating and delivering data & content digitization B2B services for large companies. 

Created from scratch and managed a 3-6 FTE sustainable business-unit.

Led the Sales and Product Development Teams, and directed large implementation projects.

As Director of Sales and Software Development, my responsibility was to make sure we continuously improved our technical solutions based on customer feedback and customer needs, as well as managing a sales team and leading top digital transformation projects.

Impact: x3 Sales and x2 customers over 3 years.

Identified and implemented production opportunities abroad for top french furniture producer

Managed a 6M€ P&L joint venture in Turkey as a production capacity.

Entrepreuneurial oriented Master's Degree