Ronny Schwartz Dgani

As the Senior Director of Global Marketing at BridgeWise, I lead our global B2B SaaS marketing strategy with a clear mission: to position BridgeWise as a world leader in AI-driven investment intelligence for financial institutions. I’ve guided our international marketing team through a full-scale rebranding process, shaping a bold and cohesive identity that reflects our advanced technology and global vision—transforming BridgeWise from a niche player into a category-defining B2B brand.

I lead the development of go-to-market strategies, define our brand positioning, and build scalable demand generation programs to drive pipeline and growth across core regions including LATAM, MENAT, Europe, Asia, and Israel. I collaborate closely with cross-functional stakeholders across Sales, Product, Design, and Customer Success to ensure alignment across every touchpoint of the customer journey.

I also manage a high-performing team including brand designers, field marketers, content leads, and event managers—ensuring a unified execution of our brand and marketing initiatives globally.

Key Responsibilities and Achievements at BridgeWise

• Leading BridgeWise’s global marketing team to drive brand transformation and position the company as a disruptive AI leader in investment intelligence for financial institutions worldwide.

• Managing a cross-functional team of brand designers, content marketers, field marketers, and event managers
  
  

• Driving creative storytelling to simplify complex AI solutions into clear B2B value

• Overseeing website transformation to reflect new positioning, enhance UX, and boost conversion

• Executing 360° global campaigns across OOH, paid  and organic media, social, and email—tailored by region, audience, and language

• Developing a modular “salami” strategy, breaking campaigns into targeted, region-specific slices

• Shaping and executing GTM strategies across LATAM, MENAT, Europe, Asia, and Israel

• Managing global and regional events, including partner activations, aligned to business goals and local nuance

This work fuels BridgeWise’s global growth, strengthens its position as a category leader, and lays the foundation for scalable marketing at scale.

Expecting.ai builds families. We've set our vision to instill trust, transparency and create an informative process for intended parents on their journey twords parenthood.
With this vision in mind, we generated the largest online portfolio of fertility agencies, egg donors and surrogates for intended parents to be able to explore, while providing them with insights and concierge services along the way.
As a women founder and CMO, I’m responsible for turning this vision into reality: leading our expansion in North America, building and managing our global team, setting our growth strategy, and overseeing a $3M annual marketing budget. I lead a cross-functional team spanning field marketing, content and social, PPC, design, affiliate partnerships, and influencer management.

Key Achievements:

• Platform Development: Launched a global platform with 7,000+ egg donors, hundreds of surrogates, and 130+ fertility agency partners

• Family Building Impact: Helped over 50 families globally through our services

• Fundraising: Secured $1.5M in funding to support product and marketing growth

• Team Leadership: Built and led a distributed team across four continents, combining in-house and outsourced talent

• Marketing Strategy: Designed and executed data-driven campaigns across inbound, outbound, and automated channels

• Affiliate & Influencer Network: Established a global network of ambassadors and influencers embedded in high-intent social communities

• AI Integration:

  • Marketing: Scaled campaign creation using AI for ad copy, visuals, and video

  • Product: Embedded AI in the onboarding process for surrogates

  • Service: Developed a custom LLM-powered fertility assistant to guide intended parents

 

Led the marketing team for Hyundai, the market-leading car brand in Israel. I provided C-level strategic advisory on marketing vision, industry best practices, market analysis, and performance measurement. I managed a $10M annual marketing budget across traditional media and digital campaigns, and led a multidisciplinary team including brand managers, customer experience , event management, and design.

I played a key role in driving the group’s digital transformation—launching Colmobil’s first online automotive store, implementing Salesforce CRM, and establishing measurement frameworks that advanced marketing automation and created a full-funnel view of customer behavior.

Key Achievements:

• Led brand marketing for Hyundai, reinforcing its position as the #1 car brand in Israel

• Directed marketing in a cross-unit transformation into a data-driven organization using CRO and performance metrics

• Achieved substantial reductions in customer acquisition costs

• Transformed Hyundai’s brand positioning from “Value for Money” to a more aspirational “Desirability” message

• Drove integrated campaigns across ATL, digital, and retail, aligned with sales targets and brand goals

Marketing manager for a disruptive startup in the used cars industry. Joined the company at the founding stage and was responsible for building the brand identity from the ground up, conducting market research and competitive analysis, and defining go-to-market and penetration strategies.

Managed a $2M annual marketing budget and led the execution of both online and offline campaigns. Oversaw content marketing, developed the end-to-end customer journey, managed product marketing initiatives, and maintained relationships with multiple external vendors.

Supervising a team account executives in advertising strategy consulting for the firm's global accounts.

Key Achievements

• Launched brands in new markets, including Gap Israel, P&G , GSK and Microsoft.
• Positioned products as market leaders, such as P&G Fairy, Pantene, Pringles and more.
• Developed brand identity and guidelines for Microsoft - "Be What's Next."