Rose M Short
- Greater Orlando Metro
- shortrm@gmail.com
Multi-talented, energetic professional with dynamic personality, strong analytical and creative problem-solving skills. Decisive. Experienced in leading global mandates, client relations, customer engagement teams, and in leadership roles in Mergers & Acquisitions, Program Management, and as a Corporate Spokesperson and Technology Evangelist.
In Mergers and Acquisitions, led the execution of a portfolio of strategic EdTech project initiatives related to M&A integrations, roadmap alignment of products, and preparing reports for the Board of Directors, while driving the M&A Strategy and authoring the Product Acquisition Playbook.
As C-level liaison, ability to build influential relationships with key decision makers, senior level executives, stakeholders and strategic partners. Demonstrated consultative customer management skills including articulating the business value of the solutions, expectation setting, translating business needs into technology-based solutions, and selling of services and capabilities.
Professional experience encompasses extensive contributions in Product Management, Product Operations, Technical Marketing, Product Development, Global Technical Sales Support, ISV and Partner Support, Business Development, both Corporate and University Education, and as a Published Author.
Demonstrated strengths include
Congratulations to our 2024 Women To Watch Honoree Rose M. Short! Rose joins our esteemed global list of movers & shakers, innovators, and powerhouse leaders that you need to know and connect with.
Learn more about her journey at https://lnkd.in/gbeCd7xg
"Your brand is what people say about you when you're not in the room.", Jeff Bezos, Founder and Former CEO of Amazon
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M&A INTEGRATION LEAD: As Program Manager, led the successful execution of a portfolio of strategic project initiatives, including preparing reports for the Board of Directors, while driving the M&A Strategy for the Product organization.
· Experienced in working with executive business owners and stakeholders in leading and orchestrating the seamless integration of acquisitions in a SaaS environment, enhancing the corporation's strategic advantages and growth potential.
· Led four successful acquisition SaaS integrations for the Product organization in one year as a member of the Cross Functional Integration Team, resulting in increased product adoption and increased revenues
· Directly managed multiple projects simultaneously in a fast-paced ambiguous environment.
· Efficiently partnered with internal cross-functional leads to implement business-critical operational integration tasks spanning Product, Engineering, Legal, Sales, Marketing, Support, Customer Success, and other interdependent teams.
· Effectively communicated to cross-functional executive stakeholders on progress, risks, and mitigation plans.
· Developed and implemented Best Practices in M&A Strategy while building the Product Acquisition Playbook, which will be implemented worldwide.
· Implemented successful change management strategies to assist acquired employees in adapting to new systems, processes, and culture.
· Conducted post-integration reviews, using data-driven analysis to assess the success of the M&A program for the Product organization and identify areas for improvement.
TOOLS: Smartsheet, Confluence, Aha, Jira, Word, Excel, PowerPoint, Zoom
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CORPORATE M&A TECHNICAL SME: Appointed the Technical Subject Matter Expert for the successful IBM acquisition of a privately-held order management technology corporation.
· At the request of the Vice President of Development, led the technical due diligence.
· Collaborated with the CEO, CIO, Chief Legal Counsel, and the technical leaders of the targeted company.
· Provided technical insight and the strategy to integrate the assets into the corporation.
· Integration into WebSphere Commerce Suite resulted in increased product sales, increased revenues, and improved customer satisfaction.
GLOBAL SOFTWARE PROGRAM MANAGEMENT: As Senior Program Manager, assisted in driving enablement programs and technical sales operations for the Pervasive Computing Division Worldwide.
· Assisted in running the day-to-day Operations by chairing worldwide technical sales cadence calls, identifying and resolving global technical support issues related to defects, features, releases.
· Participated in the Integrated Product Design process as an active, voting member on a segment team determining the launch of key IBM mobility products.
TELECOMMUNICATIONS SERVICE PROVIDERS STRATEGIST: Led the World-Wide Technical Sales Support team.
· Specialized in mobile data solutions and mobile messaging solutions in support of a corporate alliance with Openwave, in the Pervasive Computing Division Emerging Business Office.
· As Worldwide Team Leader, visited and teamed with the IBM Network Innovation Lab in LaGaude, France, the Openwave worldwide sales leaders, and technical sales leaders.
· Strategized to sell alliance solutions to telecommunications service providers in Europe, Asia and the Americas.
DIGITAL MEDIA SOLUTIONS STRATEGIST: In the Media & Entertainment Sector, pitched an uncovered growth potential idea to the Global Executive Team to create an end-to-end digital broadcast workflow solution for small broadcasters.
· Received approval to develop and launch the Content Provider Infrastructure business case as a New Revenue Stream.
· Presented it to a number of division stakeholders and was allocated the required hardware and software components.
· Built an end-to-end, centralized content management, broadcast workflow demonstration system.
· Targeted customers to build the sales pipeline, created sales collateral, authored White Papers, provided enablement training worldwide.
· At the request of Global Sales Teams, this demonstration system was replicated throughout the Americas and Europe to drive sales revenue. Requested as a Speaker at technical industry conferences.
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BROADCAST MEDIA ASSET MANAGEMENT DEMONSTRATION AT NAB LAS VEGAS:
· As a member of Global Technical Sales Support, shipped and setup an end-to-end digital broadcast demonstration in the IBM Booth at the National Association of Broadcasters conference in Las Vegas Nevada.
· As Exhibitor, discussed business issues facing broadcast customers and how IBM's Digital Media solutions addresses these issues. Helped to establish IBM’ s presence to the smaller broadcasters in the industry.
· Requested as a Speaker at technical industry conferences.
IBM SPOKESPERSON AND EVANGELIST IN AN EXECUTIVE PROGRAM:
· As Spokesperson, conducted interviews with CEOs, CFOs and CIOs to understand their business challenges.
· As Technical Lead, architected, managed, and participated in the overnight development of a model of a technology solution which addressed the business needs of one of the executive attendees and accessed their data remotely.
· As Spokesperson and Evangelist, presented the completed application model to the executive attendees, demonstrating how existing investments in systems can be leveraged in developing strategic systems to gain a competitive advantage.
· As Evangelist and Technical Lead, personally generated $15 million in incremental revenue in one year.
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OVERVIEW
My business and technical skills has been leveraged to:
BUSINESS SKILLS AND EXPERIENCES
TECHNICAL SKILLS AND EXPERIENCES
PREVIOUS INDUSTRY CERTIFICATIONS
GLOBAL TECHNICAL SALES SUPPORT
As a Senior Solution Architect, architected Digital Media solutions for customers in emerging markets.
· Areas of focus included Content Provider Infrastructure, Broadcast Media Asset Management, Digital Asset Management and Digital Signage in the Media and Entertainment industry.
· Created collateral and provided enablement training to the sales teams in the Americas and Asia Pacific geographies.
Architect of a Digital Broadcast Infrastructure for a Broadcaster in Mumbai India.
· As Architect, provided architectural assistance to the IBM Business Consulting Services team in Mumbai India on the Broadcast Media Asset Management solution for a broadcaster in India.
· This solution, which transitions broadcasters from an analog to a digital environment, resulted in a win for IBM and was implemented in India.
Architect of a Digital Broadcast Infrastructure for a Broadcaster in Mexico.
· As the IT Architect, teamed with the account team in Mexico to understand the opportunity.
· Gathered business and technical requirements, architected solution, provided technical content for proposal.
Architect of a Digital Broadcast Infrastructure for a Major National Broadcaster in South America.
· As Architect, gathered the requirements, architected the solution, contributed to the proposal.
· Met with the customer executives and engineers at NAB Conference, discussed business benefits and technical aspects of the broadcast solution.
Technical Support for a Transcription POC for a News Broadcast Group in NYC.
· As the Architect, met with the Executive Sponsors to understand the network’ s transcription needs.
· Located assets in IBM Research to meet customer’s transcription requirements.
· Coordinated with Research’s Business Development Executive to launch a Pilot.
· Provided Technical Support for the duration of the Pilot.
Architect of a Dynamic Digital Signage Solution for a Retailer in South America.
· As a digital signage knowledgeable technical resource, provided architectural assistance to the Account Team on the integration of business partner components and IBM infrastructure components.
· Provided details of the solution which was included in the customer presentation part of the proposal.
· The Dynamic Digital Merchandising solution, a component of the IBM Retail Store of the Future, resulted in a win for IBM and was implemented.
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WORLD WIDE TECHNICAL SALES SUPPORT
Architect of Wireless Services for a Wireless Service Provider in Malaysia.
· As the lead Worldwide Senior Solution Architect for the service provider segment, provided technical assistance to the Malaysian Asia-Pacific (AP) team on deploying value added mobile data services and mobile messaging services.
· Reviewed the RFP and the SOW as it related to the Service Provider Delivery Environment (SPDE) architecture.
· Led the Technical Assurance for a QA1 at the request of the AP team. This resulted in a SI/AD Services Risk Assessment which provided recommendations to the AP team to reduce the risk.
· Assisted the AP team in developing the final RFP for submission.
Architect of Wireless Messaging Services for a US Web Hosting Company.
· Assisted in reviewing the RFP
· Led the development of the architecture for a mobile messaging solution in conjunction with the business partner.
· Authored the Solution Architecture section and the Appendix which included the component descriptions of the architecture for the IBM RFP Response.
Technical Lead for a Wireless Data Services POC for a US Wireless Service Provider.
· As an Architect from the World-Wide Technical Sales Support office in the Pervasive Computing Emerging Business Office, assigned as the IBM focal point for the customer Executive Sponsor for a mobile data services POC.
· Led the on-site technical support to the customer technical team.
· Coordinated the various technical support resources from Product Development, Software Field Technical Sales Support, and the Business Partner, to resolve product issues in the POC.
· Coordinated training to customer.
· After successfully resolving numerous technical challenges, the POC was completed and resulted in a win for IBM.
· Due to the numerous technical challenges experienced with this customer, I utilized that knowledge by engaging as a member of an Integrated Product Design team to influence product quality.
As Senior Solution Architect, architected and managed the end-to-end software development of a customized replicable WebSphere commerce solution, IBM Internet Ticketing.
· The architected solution involved integrating IBM’s commerce server with a backend UNIX-based ticket server developed by a business partner.
· Led and participated in the software development effort.
· Assisted the customer Business Office personnel in integrating the processing within their current business processes.
· Led the installation and implementation at the customer site, performed skills transfer of the architecture, and provided the source code to the business partner.
· Successfully sold to thousands of venues, including major professional baseball and football teams in the U.S., resulting in a continuous stream of software license revenue.
· The business partner was later acquired by TicketMaster.
· Submitted two Software Patent Applications.
As a Solution Architect, designed and developed an Electronic Commerce Proof-of-Concept for a major upscale U.S. Retailer.
· The WebSphere Commerce application was customized and integrated into the retailer’s existing infrastructure.
· Solution utilized the retailer’s current inventory of products located in a separate ODBC-compliant database on a UNIX-based platform on their network.
Contributing Author of an IBM Redbook
· Contributed technical expertise as an author to the content in the IBM Redbook Applying Pattern Approaches.
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As Technical Lead in a Services Organization
· Architected the design, led and participated in the development of a rapid application model for a U.S. Government National Laboratory.
· Led a team in the development of a system which enabled Program Managers to more accurately report detailed budget allocations by project to the Department of Energy, Department of Defense, and US Congress.
· System enabled Project Managers to view summarized project data residing various repositories, then drill-down and obtain project expenditure details residing in various systems on their network.
· The pilot system was built onsite at the national laboratory and was followed by development of a full system which is now in production and generated millions of dollars of revenue.
As Technical Lead in a Services Organization
· Architected the design and lead the development effort of a pilot application using a rapid application development methodology for the Property Appraisers Office of a County Government.
· Led a team in the development of a system which allowed customer service representatives, title companies, and the public the ability to obtain details on a parcel of property within the jurisdiction of the county property appraiser.
· The pilot system was developed at the customer site in conjunction with the Information Systems Services organization where skills transfer to the government employees took place.
· This pilot system was followed by development of a full system which is now in production and generated millions of dollars of revenue.
As a Senior Architect and Technical Lead of the WebSphere Portal Initiative
· Provided on-site technical support services to Consultants & Integrators.
· This offering included on-site installation and configuration of the products in the WebSphere Portal Enable offering and skills transfer in the areas of portlet development and deployment and portal administration.
· Responsible for coordinating the services requirements with the Consultants & Integrators and for coordinating participation with the Developer Relations organization.
INTEGRATION TEST LAB
Founder of the Cross Platform Integration Test team (CPIT).
· Responsible for the dissemination of the activities of the team to the corporation worldwide.
· Designed, developed and deployed the original CPIT intranet web site, which published customer configuration and install issues, the configurations addressing those issues and the results of the cross-platform configuration tests.
· The configurations tested new IBM software products across all IBM and OEM-supported hardware platforms for consistency and ease-of-use.
· Visited and teamed with IBM Makuhari and the IBM Yamato Lab in Japan to share cross-platform testing best practices.
Participated in the performance and load testing of Internet-based applications.
· Monitored the CPU utilization of each system, determined the maximum workload of the web server and of the database.
· Responsibilities included capture of the HTTP protocol traffic between the browser client and the Commerce web server; modifying and customizing the captured C language scripts; distributing the workload throughout the network by executing multiple scripts simultaneously; modifying the user mix and mix of activities; gathering the performance statistics.
· Provided recommendations on application design enhancements which would increase performance and reduce response time.
· Requested as a Speaker at Technology Conferences and Interviewed by a Technology Industry Trade Magazine
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Senior Technical Consultant, subcontracting through AT&T
· Led the full SDLC methodology for a multimillion-dollar Management Information System for the New York Stock Exchange.
· System assists the Trading Systems/Floor Services Division in providing and managing the telephony systems and services needed by members on the floor to trade securities.
· Assisted the team in the analysis of the Business Overview.
· Led the team in the Requirements Analysis and the analysis of the System Definition.
· Developed the System Architecture Diagrams and Software Architecture.
· Supervised the software development effort, including software development, testing, software delivery and installation, documentation and software enhancements.
· This system is in production.
Independent Consultant to Bell Labs-Holmdel
· Assisted in the development of a set of UNIX-based software applications designed to allow increased control, administration and configuration of single- or multi-processor communications equipment and the associated PBX network.
· Developed a modular screen interface for entry of network configuration data and the associated software to download the data to both the PBX and the online database.
Independent Consultant to AT&T Information Systems
· Developed and implemented the Wiring Administration Subsystem for the Communications Tracking System which allows increased control and management of a network of PBXs.
· Designed to run utilizing a relational DBMS in a UNIX environment, responsibilities included software development, implementation and testing.
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As a member of Product Development at IBM
· Designed and developed System Administrative Commands for an Enterprise operating system.
· Developed C language commands for the User Management and Device Management subsystems for the management of thousands of devices and thousands of user accounts in a system with a level of security defined by the Department of Defense.
· Provided training to the Field Technical staff.
As a member of a Major Telecommunications Provider in NYC
· Assisted in the design and development of a system which increased efficiency of the telecommunications operations.
· Performed the full SDLC Methodology including requirements gathering, application design, software development , test, integration and training services.
· Coordinated performance testing by testing telecommunication data loads from the primary Central Offices in Manhattan, Bronx, Brooklyn, Queens and Staten Island simultaneously.
· Assisted in moving the system from test to production.
· Continued to provide support by means of enhancements and modification services.
· This system is in production.
Product Manager, Field Technical Training Manager
Managed a team responsible for product specifications, user interface design, and field technical training. Product was developed for the Legal Industry.
· As Manager, managed a team responsible for the design of the User Interface and Product Specifications.
· Supervised the production of product training and reference materials.
· As Editor, reviewed all training materials for the principles of spelling, grammar, and sentence construction.
· Supervised the in-class delivery of formal training classes to the Field Technical Staff.
Experienced in global business and in working in other countries and cultures in Technical Sales Support roles and as a Conference Speaker. Completed business travel to England, France, Germany, Japan and Canada.
* IBM Network Innovation Lab in LaGaude, France – on-site visit to collaborate and sell IBM and Openwave wireless alliance solutions to telecommunications service providers in Europe, Asia and the Americas
* IBM Makuhari and the IBM Yamato Labs in Japan – on-site visit to share cross-platform testing best practices
* The IBM Academy of Technology invited me to speak at their Annual Meeting in Stuttgart Germany.
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National & International Conference Speaker
“The Mobile Employee - Enhanced Productivity, Maximum Efficiency”
“Electronic Commerce Integration”, Guests Poster Session
“Today’s Electronic Commerce: Architecting Solutions from a Sales Perspective”
“Electronic Commerce Integration”
“Women of Color Roundtable” Panelist
“IBM Internet Ticketing: An e-Commerce Integration Experience Report”
“Electronic Commerce” Panelist
“Testing Techniques for Web-Enabled Applications”, Application Development Trends Magazine Article
“Open System Centers’ Rapid Application Modeling”
Appointments
Publications
City College of New York, New York City, NY
Master of Science, Computer Science, Concentration in Artificial Intelligence
Columbia University, New York City, NY
Courses towards Master of Science in Computer Science
State University of New York at Brockport, Brockport, NY
Bachelors of Science, Computer Science
Industry Certifications (Expired)
EXECUTIVE EDUCATION
Chief of Staff Accelator Program, Vannin Chief of Staff, Denver, CO
UCLA Anderson Executive Education Center, Los Angeles, CA
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Managing Director, Co-Owner
As the Director of IT Strategy,
• Developed and executed the Integrated Technology Strategy
• Including the selection and implementation of POS technology, kitchen workflow technology, and the integration of multimedia entertainment devices.
Responsible for Business Development.
• Led the Business Development, Lead Generation, and Negotiation efforts.
• Successfully moved leads from prospects to closed sales to repeat customers.
• Secured major revenue generating contracts with the National Football League (NFL), Raytheon Corporation, Derek Jeter’s Foundation and other national organizations.
As the Marketing and Sales Executive,
• Managed the Social Media Marketing Strategy
• Developed campaign execution, content creation and implementation.
• Including the website, Facebook, Twitter, and Fan Based Mobile Marketing which grew sales and revenues.
• Established successful relationships with media contacts in television, radio, print, digital billboards and online media.
• Developed video content for marketing segments, producing content in multiple formats which contributed to the company’s brand and grew its marketing presence.
• Editor, Co-Author of "Urban Cuisine: Healthy Southern Cuisine with a Distinctive Urban Flair", Dec 2013, ISBN 978-0-9911321-0-2
In leading the Business Development efforts, created partnerships with The White House, the American Heart Association, the National Football League, corporations, politicians, the media and more. Also arranged for the marketing of our cookbook in the "Featured Chef" segment on the morning show at the local NBC station.
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Department Chair, Professor, Software Engineering Program
Department Chair, Web Design and Development Program
Administrative activities included
Led an Advisory Board of industry professionals
Professor, Business Technology and Applications
Adjunct Professor, College of Engineering and Information Sciences
As a Speaker at the 2019 FAPSC Annual Conference, held at the Hilton Diplomat Resort in Hollywood Florida, my session was in the Classroom & Faculty Track. The room was at capacity for my highly anticipated presentation, "Integrating the Soft Skills in Your Curriculum: An Experience Report"
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"In my opinion, Professor Short is a wonderful teacher. She is one of the best instructors I've ever met in my career as a college student. In addition, as a teacher, she possess great work ethic, is very patient, provides the right amount of resources to help her students, and is always very professional when it comes to communicating. All in all, I'm glad I've received the opportunity to share her as an instructor with my fellow classmates ... and on my special list, she is voted "America's Best Teacher Award for a major college/university".
"Professor Short has been an amazing teacher - very easy to talk to, will answer any questions you have without making it difficult, has a fun way of teaching, breaks things down for you in a sufficient and understandable way in which you can comprehend and, still keeps it professional."
"Professor Short, I would like to thank you for being patient with me in class! Your class and your patience has helped me in my present career! If it weren't for your patience or your class, I probably would've failed, which would've led to less opportunity in obtaining my career goal! Again thank you. Your grateful student."
It is important that minorities and children in disadvantaged communities become technology literate in order to function and compete in a global society. Therefore, I create opportunities to share my knowledge and experiences in software engineering, development, and project management with these children as the next generation of university students and innovators. When they see the effect technology can have on society and themselves, it opens a world of possibilities for them.
My speech, "The Importance of Being Technology Literate", was to encourage these communites to become technology literate. In addition, I emphasized to the students to become producers of technology instead of consumers. This was a part of the National Black Family Technology Awareness Week.
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COMMUNITY LEADERSHIP
COMMUNITY SPEAKING AND WORKSHOP ENGAGEMENTS
Televised on Ft. Worth’s Community Cable Television Channel 31:
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