Led cross-functional strategy, planning and product-aligned execution across Meta’s publisher and creator ecosystems in North America and India. Applied structured frameworks and analytical depth to drive growth across product adoption, content monetization and creator acquisition. Translated partner needs into structured insights that influenced product roadmaps. Provided consistent leadership through restructures and evolving organizational priorities.

• Designed and operationalized the Creator Acquisition Funnel, introducing clear qualification criteria, staged outreach and conversion tracking, enabling the team to exceed onboarding goals by 120%+ and active-producer goals by 160%+.
• Built a data-led prioritization model using audience size, video-views and engagement depth across Meta’s apps and competitor platforms, filtering the creator pool down to ~25%, thus focusing acquisition on high-impact creators.
• Led the structured vetting, nomination and outreach-enablement process for multiple waves of a Threads funded content program, using a centralized hub to coordinate across ~40 partner managers. Streamlined evaluation of 800+ creators, landing 450+ high-potential candidates for outreach, building a strong program pipeline.
• Developed executive briefs based on high-fidelity insights from curated Creator Day sessions, synthesizing insights on publishing workflows, analytics gaps, monetization expectations and support needs into clear talking points for Product leadership.
• Served as Partnerships POC for youth-safety-related content certification, helping define scope and streamline partner-metadata globally with Product, Legal and S&O, and driving GTM efforts that scaled certification rates, exceeding the goal of 85%+ pre-enforcement.

• Navigated the team through multiple restructures and layoffs, realigning priorities and roles, and leveraging individual strengths to maintain continuity and performance.
• Led partner-tiering and service-model realignment, indexed on earnings, referral traffic and content deals, consolidating ~270 accounts into priority cohorts and improving coverage efficiency.
• Guided creation of analytical dashboards and goal trackers covering priority cohorts and major ecosystem shifts, informing senior-leadership narratives and enabling opportunity identification.
• Strengthened readiness for product transitions (Instant Articles deprecation, Video Unification, Broadcast Channels) by coordinating with Product, Product Marketing, Legal and regional teams.
• Led hiring and onboarding of 5 team members, ensuring effective ramp-up and integration.

• Led region–wide Instant Articles growth planning with differentiated tactics based on cohorts (adoption-driven), incorporating qualitative factors, achieving 1.3×+ revenue goal attainment.
• Drove self-serve enablement for Instant Articles, launching an automated Performance Report that reduced partner manager analysis time by 30+ hours per half, and led the global go-to-market for the Revenue Lift tool alpha with early input from diverse publisher archetypes.
• Built structured full-funnel analyses for video monetization to identify opportunities to improve retention, publishing volume and monetizable views; applied with Canadian partners, driving sequential half-over-half revenue gains from ~30% for an established digital publisher to ~170% for a broadcaster early in their monetization journey.
• Developed a unified Reader Revenue and Article Monetization narrative that positioned Facebook's articles-focused products - Instant Articles and account linking - as top-funnel enablers for subscription growth; drove alignment with top Canadian print publishers.

Senior strategy professional who led high-impact initiatives across the broadcast business, including launching an industry-first geo-targeted advertising product and shaping recommendations for strategic pivots like Free-To-Air conversion of a marquee subscription channel.

• Conducted in-depth analysis of content consumption in Hindi-speaking markets (~570 million people) across genres, viewing patterns and market share to identify growth opportunities, with a focus on the Free-to-Air (FTA) segment - recommendations formed part of the strategy presented to the 21CF chairman that led to conversion of a marquee paid channel to FTA.
• Oversaw design and implementation of detailed analytical dashboards for tracking channel pricing and market share, facilitating data-driven insights during sales reviews.
• Built a model assessing regulatory tariff change impacts via scenario analyses evaluating trade-offs between subscription and advertising revenue.

• Developed an industry-first Pricing Model, that integrated market-level consumption indicators and competitive benchmarks, to establish ad spot rates across geographic markets.
• Formulated the go-to-market approach focused on SMB advertisers, onboarding 200+ SMB clients within 20 months.
• Led business planning and co-led senior management presentations, with the business head, for strategy alignment and scale-up.

Strategy Consultant who delivered engagements for clients in India, UK and the US in sales transformation, operating-model design, business-case development and process transformation, with experience across automotive, retail, banking and technology sectors.

Rural Channel Setup for the largest Small Commercial Vehicle manufacturer, India: Set up a ~200-person rural sales channel, with part-time personnel and partner outlets; designed and implemented a best-in-class lead management process. Piloted an innovative approach leveraging improved rural road connectivity as a sales enabler. Project featured in the 2016 HBR article Unlocking the Wealth in Rural Markets

Sales Transformation for the largest Small Commercial Vehicle manufacturer, India: Led augmentation and restructuring of the sales channel to align with the identified growth levers. This combined with rigorous Sales & Operations Planning improved sales by 70% and increased market share by ~15% in steady state.

Store Operating Model transformation for a leading Consumer Electronics Retailer, USA: Developed Individual Performance Dashboards that measured employee contributions across productivity, customer experience, and skills. Coordinated rollout of nationwide Individual Sales Tracking across ~1,100 stores, coupled with performance dashboards tracking key metrics of growth, profitability, and customer satisfaction.

Operating Model design for Payment Operations of the Wealth & International business of a large bank, UK: Delivered a business case outlining cost reduction benefits exceeding 50%, while consolidating operations from 18 locations into one shared service center supported by two regional processing hubs.

Shareholder Value Analysis to analyze organization performance along key metrics of profitability, growth and capital efficiency for existing and prospective Accenture clients across the globe