Download PDF

EXPERIENCE

20142016

Value Innovator & Country Manager

VCNC www.between.us

Between is a mobile app for couples. Founded in Seoul, Korea, Between currently has 50+ employees globally, with investments from Softbank, DeNA & 500 Startups.

User Acquisition: grew user base via viral campaigns from 300k to 1 million+ users in under a year. (Between currently has 1.6 million+ users in Taiwan) 

Monetization: established Between's monetization operations and ad resell agreements with Dentsu Aegis Network, AAA Network, Media Palette, Carat Media Taiwan Ltd., Omnicom Media Group, PHD Networks Taiwan, Starcom Media Group Taiwan, etc.

Direct Marketing & Sales: created and executed quarterly marketing plans, generating revenue from direct sales with a minimum of $5,000 USD per campaign per week via CPC & CPI advertisements.

Team Management: interviewed, hired, & trained local team members in different fields of expertise including sales, business development, and social media marketing. 

20132014

Marketing Director

VanityTrove www.vanitytrove.com/tw

VanityTrove is a B2C subscription based cosmetic and beauty sampling platform founded in Singapore.

Brand Advertisement: gained sample and fullsized products from large cosmetic companies and distributors such as WATSONS Taiwan & MISSHA Korea.

Market Growth: grew user base from 0 to 500+ purchasing clients via Facebook and influencer marketing.

Social Media: created & grew fans from 0 to 2k+ with 0 dollar marketing.

Customer Relations: managed and supported customer relations with feedbacks and product review.

20102013

North America Marketing Director

EnvisionRecruit www.envisionrecruit.com

EnvisionRecruit is a B2B services that connects education programs, schools, & MBAs abroad to agents and consultants in Asia.

B2B Marketing: researched and developed quarterly marketing plan and product models to create diverse inventory options.

Public Relations: connected with over 1,000+ schools in North America with education agents in Asia via networking conferences and client introductions.

Sales & Marketing: Signed contracts and closed deals quarterly with $20,000 USD deals on average total. 80% client satisfaction and contract renewal rate.

EDUCATION

20082011

BA in European Languages-Italian

Fujen Catholic University
  • exchanged students in Università per stranieri di Siena
  • double majored in Financial Law but discontinued due to internship


ACHIEVEMENTS

  • Voted as 40 under 40 by Girls in Tech,  under the category of "Tech Entrepreneurs" in Taiwan.
    *Article Link: http://git4040roshenchen