Value Innovator & Country Manager
Between is a mobile app for couples. Founded in Seoul, Korea, Between currently has 50+ employees globally, with investments from Softbank, DeNA & 500 Startups.
User Acquisition: grew user base via viral campaigns from 300k to 1 million+ users in under a year. (Between currently has 1.6 million+ users in Taiwan)
Monetization: established Between's monetization operations and ad resell agreements with Dentsu Aegis Network, AAA Network, Media Palette, Carat Media Taiwan Ltd., Omnicom Media Group, PHD Networks Taiwan, Starcom Media Group Taiwan, etc.
Direct Marketing & Sales: created and executed quarterly marketing plans, generating revenue from direct sales with a minimum of $5,000 USD per campaign per week via CPC & CPI advertisements.
Team Management: interviewed, hired, & trained local team members in different fields of expertise including sales, business development, and social media marketing.