Russell Britton

• Portfolio leadership: Lead marketing portfolios for Marsh Advisory and Mercer Marsh Benefits, consistently achieving double-digit growth by aligning marketing strategies with business goals in both short and long-term contexts.

• Stakeholder engagement: Worked closely with C-suite executives and senior stakeholders, ensuring that marketing strategies supported broader business objectives and sales growth.

• Global & regional campaigns: Directed the execution of flagship global campaigns, such as the Global Risks Report and People Risk Report, while developing local initiatives like the Mercer Marsh Benefits conference and Marsh & Bureau of Meteorology’s state of climate event to drive sales enablement and brand recognition.

• Team leadership: Managed and developed cross-functional marketing teams, fostering collaboration to drive operational excellence across diverse business units.

• Value proposition development: Led the launch of new value propositions, including Marsh's Cyber Practice, Natural Catastrophe & Climate Adaptation Practice, and Mercer Marsh Benefits People Risk proposition, driving market differentiation and sales.

• Technology integration: Early adopter and influencer in implementing advanced marketing technologies, including Microsoft Dynamics CRM and LenAi, to improve campaign execution and operational efficiency.

Led the planning and delivery of brand and demand-centric marketing strategies for a portfolio of 20+ small business brands. Oversaw a team of strategic, content, and digital marketers, leveraging data and insights to develop client value propositions and integrated marketing programs. Consulted with C-suite executives and investors to align marketing initiatives with business priorities and implemented measurement plans to optimise campaign performance.

Managed marketing strategies for major B2B financial services clients, executing projects that included brand positioning and full-funnel marketing campaigns. Achieved significant growth for clients, such as a 240% increase in broker engagement for Vero Insurance and $22 million in revenue for Octet. Led multi-channel campaigns that garnered industry recognition, including Financial Standard's 2020 MAX award.

Spearheaded strategic marketing projects for major B2B and B2C clients, driving brand development and innovation. Facilitated workshops that generated new product pipelines worth $10M+, and created market-leading thought-leadership content for clients. Oversaw budgets and creative processes, maximizing ROI and enhancing brand visibility.

Established an independent brand consultancy, leading projects across various sectors, including government and FMCG. Delivered digital strategies that improved employee satisfaction for InterContinental Hotels and transformed local government websites into award-winning platforms. Secured funding for innovation projects and drove brand growth for clients in competitive markets.