Product, Marketing, Sales, and Program Manager: Mystery Brands
Product Innovation and Market Launch
-
- Initiated and managed the development of innovative products from concept to completion, leveraging a small team and overseeing the entire project lifecycle.
- Utilized comprehensive market research, including educator interviews and data analysis, to inform product development strategies.
- Facilitated cross-functional teamwork by breaking down tasks into manageable milestones and creating user stories to guide project execution.
- Implemented data-driven approaches to engage target markets effectively, resulting in successful product launches.
- Directed recruitment efforts to build a cohesive team, setting the groundwork for a $25M/year business.
- Fostered smooth collaboration across departments, organizing work distribution and advocating for an iterative work methodology.
- Spearheaded customer interaction analysis and developed tailored campaigns, renewal outreach initiatives, and data-driven strategies to drive partnership success and adoption.