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Work History

Director of Content

07/2023Present
Cxmmunity Media Co.
  • Leads and inspires a small team of content creators, fostering a collaborative and creative environment
  • Develops data-driven content creation strategies and analytical methods in collaboration with Data Analytics & Finance to boost revenue and engagement through social media campaigns
  • Manages branded content and influencer strategy for all online and IRL activations. Brands include Discover, Verizon, Hot Pockets, Spotify, Rolling Loud, Mountain Dew, and more.
  • Oversees the development and implementation of social media strategies for multiple properties including: our digital publication, gaming league, live event experiences, and a celebrity podcast series.
  • Responsible for strategy, executive production and rollout of original YouTube content slate

Senior Creative Producer

03/202307/2023
Team Whistle - Full-time
  • Self produces premium short-form content across all social platforms with a focus on Tik Tok, Instagram, and YouTube Shorts
  • Sources, manages, and collaborates with freelance content creators within the Team Whistle Creator Network
  • Responsible for ideation and execution of on set social production for branded work and 'Whistle Originals'

Shooter/Producer

03/202103/2023
Overtime Elite. - Atlanta, GA.
  • Shot, produced, and edited digital video content with celebrity or up and coming grassroots athletes
  • Managed pre-production calls, production schedules, and post-production processes as a one-person band using tailored strategy and industry-leading video, audio, & non-linear video editing software
  • Acted as the primary liaison with subjects and represented core values of the Overtime brand in tho field
  • Worked with Executive Producer and Head of Video to maintain quality standards and optimize content for YouTube

Producer/Content Strategist

12/201902/2020
WCACBB - DC, MD, VA.
  • Developed and launched a new social media platform that highlighted the top high school basketball conference in the country and gave consumers a new way to connect with top talent.
  • Shot, edited, and posted interviews from active players.
  • Oversaw a small team of photographers, videographers, and civilians that submitted content to the page. Built relationships with head coaches within the Washington Catholic Athletic League.
  • Tracked performance against KPIs and provided actionable insight for the future.

Digital Content Creator

06/201808/2019
'Made for the W' - Atlanta, GA.
  • Filmed and photographed the WNBA regular and post season, including the 2019 WNBA Finals.
  • Developed a vertical video series called 'Unboxing' that highlighted WNBA athletes (like Elena Delle Donne) being introduced to a new pair of sneakers.
  • Conceptualized and produced content for an Instagram series called 'Flash Fits' that was centered around content submitted from Dwyane Wade and Gabrielle Union.
  • Created visual identity, name, and intro sequence for 'Test Run', a custom sneaker interview series featuring WNBA athletes.

Education

B.A. Media & Communications Studies

20122016
University of Maryland Baltimore County - Catonsville, MD.

UMBC is a dynamic public research university integrating teaching, research and service to benefit the citizens of Maryland.