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Overview

I am a dynamic and empathetic digital marketer with over 12 years of experience in campaign development, marketing technology operations and stakeholder management. My approach leverages data and creativity to drive effective, omnichannel campaigns and enhance technical solutions. My greatest strength is the ability to act as a liaison between business and IT leaders, translating the "what/how/when/why" for all stakeholders involved. 

Starting my career in the nonprofit space allowed me to develop the soft skills any professional team desires - flexibility, communication, stewardship, resourcefulness and servant-leadership. I am proud of my leadership style and ability to work with stakeholders at every level of an organization.

Experience

December 2019Present
Adtalem Global Education

Director, Consumer Engagement (personalzation) | Sr. Manager, Digital Experience

  • As Director, Consumver Engagement (personalization
  • Develop and lead the personalization strategy for all of ATGE's brands
  • Establish customer journey maps and lead teams through customer friction points
  • Analyze data layer to expand customer profiles and actionable data points
  • Identify and expand new customer segments
  • Discover new technologies and methods for creating hyper-personal experiences
  • Manage budget for vendors and tools
  • As Sr. Manager, Digital Experience:
  • Developed upsell campaigns that led to 400% lift in reengagement
  • Oversaw the overhaul of engagement campaigns (41% lift in key metrics in FY21)
  • Acted as the subject matter expert for conversion marketing strategies and tools
  • Assisted in the development of brand strategy and content development
  • Analyzed student lifecycles and improve experiences for customers at all stages
  • Managed and develop direct reports, as well as lead an expanded team
  • Worked with other channel leaders to create impactful, cross-functional campaigns
  • Built stakeholder relationships and managed expectations
June 2019December 2019
Intuit

Marketing Automation Email Manager (Contract)

  • Crafted marketing automation and data strategy for product managers 
  • Reviewed copy and graphic design from product managers
  • Built executed and reported on email marketing campaigns
  • Made system recommendations to improve data scalability
  • Worked with MarTech, creative and analysis teams to build assets within Eloqua
January 2019May 2019
Ciberspring International

Sr. Digital Transformation Manager

  • Created internal marketing assets, including graphic design and copywriting
  • Acted as a technical advisor for sales during pre-sales client calls
  • Provided strategic vision and digital insight for mid-level and enterprise customers
  • Oversaw Ciberspring rebranding and enforcement of brand guidelines
  • Acted as a production resource for Eloqua customers
July 2015December 2018
thyssenkrupp Elevator Corporation

Digital Marketing Manager | Marketing Automation Manager

  • Administered marketing technology tools and trained global users
  • Assisted in asset development, including copywriting, design, video and email 
  • Designed campaigns to engage with prospects and customers (Exceeded lead targets by 400%)
  • Managed marketing data and systems integrations in Eloqua and CRM
  • Managed local SEO (Doubled positive reviews for 220 branches in 6 months)
  • Oversaw implementation of marketing automation for multiple countries
  • Managed subscription process in accordance with international SPAM laws
  • Improved overall data quality
Mar 2015June 2015
Oracle

Principal Consultant

  • Managed client accounts for the Expert Services team.
  • Worked with clients to develop data management strategy, data quality and lead scoring
  • Assisted in designing and implementing marketing campaigns and associated assets, including emails, landing pages and website optimization
  • Maintain project documentation for customers
Aug 2010Nov 2014
Sureshot

Senior Marketing Consultant

  • Worked with clients to develop data management strategy, data quality and lead scoring
  • Assisted in designing and implementing marketing campaigns and associated assets, including emails, landing pages and website optimization.
  • Managed integrations between marketing automation and CRM systems. 
  • Managed social media and associated analytics.
  • Worked with design team to improve brand and content development.
Jul 2006Aug 2010
Grace Outreach Center

Creative Arts and Music Pastor

  • Led the musical arrangement and performance for several weekly worship services
  • Coordinated studies, outreaches and retreats for young adults.
  • Oversaw the recruiting, training and scheduling of volunteers teams.
  • Developed content for the audience, including graphics and videos.
  • Designed digital and print media assets for marketing and advertising.

Education

Aug 2004May 2006
Leadership Masters Commission

Two-Year Certificate of Completion

Completed two-year internship with a focus on organizational leadership and discipleship in a ministry setting. This internship included hands-on training in the areas of task and time management, budgeting, resolving interpersonal conflicts and communication. It also included theological training, message preparation and small group development.

References

"Ryan is a great communicator and has a natural ability to take complex, technical and strategic marketing topics and explain them in a way that his audience understands. He has a growth mindset when attacking business challenges, he adapts and learns from his mistakes, he makes those around him more successful and he will seek and acquire any new skills he might need."

- Josh Pressley, Director of Marketing Technology and Operations, Brinks (previous direct manager)

"Ryan is a very bright, articulate, and a genuine individual. These traits along with his curiosity to learn made him a fantastic addition to my team. Ryan came each week with a desire to learn and take on more projects. I count myself very fortunate to have been able to lead him for the short time that I did during his time within the Expert Services team. I would not hesitate to recommend him and look forward to future opportunities where our paths may cross."

- Imran Syed, COO, Postclick (previous direct manager)

"Ryan was my first employee and a great asset to our team for many years. He was willing to take on any challenge I threw at him and was always eager to learn new skills in order to accomplish a task. Ryan knows the value of hard work and does his job with integrity day-in and day-out."

- David York, Founder and CEO, Sureshot (previous direct manager)