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Education

Jan 2018May 2018

Diploma

Universidad Anahuac

Corporate Reputation Management and Communications

Feb 2016Dec 2016

Diploma

ITESM Campus Ciudad de Mexico

Strategic Corporate Communications

Jan 2003Dec 2003

Postgraduated Course

Universidad de la Comunicacion

Control and Media Planning

Sep 1999Sep 2002

Bachelor´s Degree

Universidad de Cuautitlan

Journalism and Communications

Work experience

DEC 2020Present

EBS New Projects & Strategy Coordinator

AT&T Mexico
  • Responsible for reporting on the VPGM's strategy and different projects at the executive level.
  • Accountable for the direction, coordination, implementation, execution, control and termination of specific projects ensuring consistency in their administration.
  • In charge of the resolution of complex problems or transactions where expertise is required to interpret policies, guidelines or processes.
  • Act as a facilitator of accountability for one or more processes, reports, procedures or products, as well as a team representative in cross-functional processes or project deliverables.
  • Ensure that adequate resources are allocated to different projects, and monitoring agreed commitments and changes to be implemented.
  • Identify and understand project dependencies and involve stakeholders to participate in the scope of work definition.
JUL 2017Nov 2020

Public Affairs Coordinator

AT&T México
  • Play an active lead role in developing and implementing the strategic policy goals of the company with focus in Mexico.
  • Develop messaging for national public policy issues impacting the company’s business objectives.
  • Promoting company’s reputation in Mexico. Coalition building and management.  Event management.  Monitoring media an third party activity. 
  • Identify, develop, and grow strong internal and external relationships with the objective of engagement on an federal and state level. 
  • Write articles, blogs and other content, work with external consultants, and third-party resources to achieve objectives.
Oct 2014Apr 2016

Marketing and Communications Manager

British Council Mexico
  • Lead on office wide internal and external communications.
  • Brand, Content and Digital Marketing Manager – Website, Webtrends, Google Analytics Reports.
  • Build impactful social influencer marketing programmes to drive inquiries and loyalty among the online communities.
  • Developed and managed communications strategies, plans and budgets. Managed print, online and social media communications designed to promote company brand, image and values.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail. Defined and tracked campaign effectiveness and adjusted strategies accordingly.
May 2010Oct 2014

Chief Marketing Officer

Markem Imaje Business Group