Producer
Led the creative direction and editorial curation of live and digital comedy programming across the UAE. Responsible for selecting talent, shaping show themes, and framing content for regional and platform specific audiences, with a strong focus on audience discovery and cultural relevance.
-
Curated and produced Abu Dhabi Comedy Week and Abu Dhabi Comedy Season, selecting comedians, formats, and themes to create cohesive, audience focused programming
-
Executive produced GimmeTheMic for TikTok MENA, helping shape a live first digital series designed for platform discovery, engagement, and repeat viewing
-
Developed and curated original comedy content including Arabized and Canceled Culture, adapting tone and format for live, social, and digital audiences