Advertising Frontman for Coca-Cola
Global Logistics Executive
As early as 1773, my name appeared in the American press as 'St. A Claus", but it was thanks to author Washington Irving that information about me really got into the public domain. In his History of New York, published in 1809 under the pseudonym Diedrich Knickerbocker, Irving described my arrival on horseback each Eve of St. Nicholas. I became a fully-fledged American when in 1823, another writer, Clement Clarke Moore composed a poem called 'The Night Before Christmas.' He included details of the names of my reindeer.
Here's an extract:
He had a broad face and a little round belly,
That shook when he laughed, like a bowl full of jelly,
He was chubby and plump, a right jolly old elf,
And I laughed when I saw him, in spite of myself;
A wink of his eye and a twist of his head
Sood gave me to know I had nothing to dread
In 1931 I starred in a series of illustrations and advertisements for the Coca-Cola company which were master-minded by Haddon Sundblom.