Sara Rosoff

Senior executive responsible for all eCommerce businesses and digital strategies across all US subsidiaries of Barnes & Noble, Inc. Full P&L ownership for $500M+ business. Areas of responsibility include eCommerce, digital experience, operations, omnichannel and fulfilment,  marketing, digital transformation and marketplace. 

• Implemented and grew omnichannel experiences including buy online pick up in store (BOPIS), reserve online pick up in store (ROPIS), and expansion of ship from store (SFS) network.
• Reduced freight costs significantly with the introduction of new shipping methods including rollout and expansion of UPSMI in SFS network and negotiated significant savings and rebates on fulfillment vendor contracts.
• Manage an 80+ member cross-functional team covering Product Management, UX/UI Design, Front-End Development, Digital Merchandising, Pricing Analytics, SEO/Email/Digital Marketing Operations as well as leadership across various business units
• Mentoring multiple team members across a variety of domains. 

Directed cross-functional teams, including Category Managers, Digital Merchandisers, and UX/UI Designers, to optimize operations for bn.com and NOOK devices/apps.

• Achieved over 50% growth during the COVID era by leveraging strategic merchandising efforts targeting customers in new and differentiated ways. 
• Exhaustively transformed the consumer journey in  order to improve engagement and performance at each step.
• Led the integration of UX and UI design improvements that enhanced usability and increased customer satisfaction.
• Collaborated with internal stakeholders to align digital merchandising strategies with broader company objectives for seamless customer experiences.
• Introduced innovative solutions across platforms to streamline product discovery and purchasing processes, boosting conversion rates by 20%.
• Monitored performance metrics to refine strategies and effectively achieve consistent profitability across eCommerce platforms.

Led the merchandising strategy and operations across all digital experiences, ensuring seamless integration and execution.

• Drove enhancement of the customer experience on digital platforms, resulting in increased user satisfaction and retention.
• Turned around profitability and moved to positive EBITDA through improved margins and strategic expense savings.
• Directed the creation of high-impact promotional campaigns that boosted conversions and overall sales performance.
• Collaborated cross-functionally with marketing, product, and analytics teams to align merchandising goals with overarching business objectives.
• Analyzed performance metrics and leveraged data insights to refine strategies, driving measurable improvements in key performance indicators.
• Mentored and developed team members to build a culture of innovation, accountability, and results orientation.

Spearheaded the strategic digital growth of all product categories across multiple digital platforms, integrating merchandising and marketing strategies to drive ecommerce success. Effectively balanced strategic planning with analytical problem solving to enhance digital sales performance while driving profitability across diverse product categories.

• Directed online merchandising, inventory positioning, digital marketing, and consumer targeting strategies.
• Engineered and executed innovative promotional strategies for online coupons and category promotions, delivering a 10% increase in topline sales and an 18% improvement in margin dollars year over year.
• Designed and implemented a comprehensive turnaround strategy for the Textbooks category. Achieved 90% sales growth overall while growing the used textbook segment a remarkable 107% and a margin increase of 148%, contributing an additional $1.2M to the bottom line.

Directed and managed the full lifecycle process for Spanx Integrated Apparel, from initial product development to sell-in and sell-through for brick & mortar stores, eCommerce, and wholesale.

• Successfully launched a direct-to-consumer integrated apparel bottoms business, surpassing inventory sales plans margin goals.
• Strategized and implemented markdown plans, effectively managing inventory maintaining over 60% gross margins on end-of-lifecycle products.
• Collaborated closely with the Sales team to sell-in new products to wholesale accounts while facilitating product education during market appointments and conducting in-store training sessions for associates.

Directed all merchandising and buying activities across footwear and accessories products for GHBass.com, ensuring alignment with overall business goals. Managed Open-to-Buy (OTB)  for men's and women's footwear and accessories, creating line plans to align with business needs.

• Successfully developed the first full-price strategy in over 10 years, achieving significant results for a brand historically focused on off-price business and retail outlets.
• Launched GH Bass & Co's inaugural e-commerce site, expanding the company's reach into the digital market.

Happy to discuss and provide further details on prior roles, including management of successful Outlet & Liquidation businesses for Diesel US and New York & Company, product development, buying and merchandising at New York & Company for brick & mortar stores, multiple sales roles at Hugo Boss, Florida Panthers (NHL), NFL Super Bowl and more. 

St. John's University
Communications/Sports Mgmt