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Summary

With over 8 years of experience in advertising, I have a proven track record of combining traditional and digital strategies to create impactful ad campaigns across diverse industries. I excel in campaign planning, execution, and optimization, ensuring alignment with sales and branding objectives. During my time at Google Inc., I refined my abilities in budget management and ROI optimization across multiple markets.

Key Achievements:

  • Developed holistic campaign strategies to meet business objectives.
  • Conducted comprehensive competitor analysis using SWOT and mind-mapping techniques.
  • Demonstrated expertise in keyword research and selection.
  • Skilfully managed and optimized advertising campaigns to achieve maximum results.
  • Enhanced landing page design and user experience to increase conversions.
  • Provided insightful reporting and analysis to inform decision-making.

Professional Strengths:

  • Strategic Campaign Development: Proficient in crafting comprehensive marketing and campaign strategies to drive brand growth and engagement.
  • Market & Competitive Analysis: Skilled in utilising tools such as SWOT analysis and mind-maps to provide insightful evaluations of market landscapes and competitor activities.
  • Keyword Mastery: Demonstrated expertise in keyword research, implementation, and expansion to drive organic traffic and optimise paid campaigns.
  • Campaign Management: Proven ability to manage and optimise advertising campaigns, ensuring maximum ROI and campaign effectiveness.
  • Landing Page Optimisation: Proficient in analysing and enhancing landing pages to boost conversion rates and improve user experience.
  • Analytical Reporting: Capable of delivering detailed reports and analyses, providing actionable insights to stakeholders for informed advertising strategy decisions.

Skills

Budget Management

Experience in managing digital marketing budgets effectively, allocating resources, and optimising spending for maximum return on investment (ROI).

Data Analytics

Proficiency in analyzing digital marketing data, identifying trends, and extracting actionable insights to optimize campaigns and drive results.

Search Marketing

Proficiency in optimizing websites for search engines (SEO) and managing search engine marketing (SEM) campaigns using platforms like Google Ads.

Social Media Marketing

Ability to effectively manage and engage audiences on various social media platforms, leveraging social media management tools and staying updated with social media trends.

Brand Management

Involves developing and implementing Brand Marketing strategies across multiple platforms. This includes executing campaigns and analyzing the impact on brand uplift using various marketing channels.

CRM Management

Creating automation campaigns for seamless transition of leads and follow ups campaigns to maximise the extracts from the leads.
Used Agile CRM, HubSpot.

Adaptability and Continuous Learning
Team Management

Strong communication skills to work effectively with cross-functional teams, stakeholders, agencies, and vendors, as well as the ability to communicate digital marketing strategies and results to non-technical audiences.

Work experience

Senior Performance manager

OMD wA
Nov 2023Till Date
  • Team Training: Developed and conducted comprehensive training programs to enhance the team's proficiency in search and social media marketing tools.
    >Fostered a collaborative learning environment that empowered team members to apply these skills effectively in their client work.
  • Performance Marketing: Strategically planned and executed performance marketing campaigns, optimising for high ROI across various client accounts.
    > Collaborated closely with creative, data, and client teams to ensure campaigns met targeted goals and exceeded client expectations.
  • Client Advisory:Maintained regular communication with clients, providing updates, insights, and recommendations to manage their expectations effectively.
    > Offered expert advice and strategic recommendations to align marketing efforts with clients’ business objectives.

Performance Manager

Amused Group
April 2023Oct 2023
  • Multi-Brand Strategy Expertise: Spearheaded the development and implementation of multi-brand digital strategies, targeting robust user acquisition and business growth.

  • Digital Platform Oversight: Managed a diverse portfolio of digital platforms, encompassing search engines, mobile apps, Facebook, and programmatic advertising, ensuring cohesive and effective brand presence.

  • Strategic Adaptation: Demonstrated agility in adapting and refining marketing strategies in response to evolving trends and analytics, ensuring maximized performance and ROI.

  • Performance Optimization: Utilized deep industry knowledge and analytical insights to consistently refine and redirect strategies, achieving peak performance across all digital channels.

Advertising Specialist (Paid) & Performance MAnager

Adimpact Advertising
oct 2019Mar 2023

As the manager overseeing all paid media accounts for the company, I handle the end-to-end process, from strategy development to implementation. I establish robust reporting relationships with clients to ensure effective communication and collaboration.

Key responsibilities include:

  1. Marketing Strategy: Explore and develop marketing strategies aligned with the company's business goals, ensuring they support growth and success.

  2. Creative Conceptualization: Collaborate with creative teams and content writers to develop compelling and effective messaging and creative concepts that align with the marketing goals.

  3. Campaign Execution: Take charge of implementing, tracking, and optimizing digital marketing campaigns across various channels to achieve desired outcomes.

  4. Data-Driven Approach: Utilize a data-driven approach, leveraging advanced Google Analytics and online metrics, for reporting, analysis, and campaign optimization.

  5. Collaboration with Development Team: Work closely with the development team to execute campaigns and optimize on-site elements to drive targeted traffic and improve conversion rates.

  6. Client Retention: Employ negotiation and persuasion skills to maintain strong client relationships, resulting in client satisfaction and retention.

By taking charge of the entire paid media process, including strategy, implementation, reporting, and client relations, I ensure the company achieves its marketing goals and retains a satisfied client base.

  • Paid Advertising Mastery: Spearheaded the design and execution of paid advertising campaigns, ensuring maximum visibility and conversion for clients.

  • Performance Management: Oversaw the comprehensive performance metrics of digital campaigns, ensuring targets were consistently met or exceeded.

  • Holistic Strategy Development: Devised and implemented cohesive advertising strategies that integrated multiple channels and platforms for optimal reach and engagement.

  • Analytical Insights: Utilized advanced analytical tools to monitor, analyze, and refine campaign performance, ensuring high ROI and impactful brand presence.

  • Team Collaboration: Worked in tandem with cross-functional teams, ensuring a harmonized approach to advertising and content creation that resonated with target audiences.

Digital Marketing Manager (PART TIME)

Macrison co Pty Ltd
Nov 2018June 2019

As a Digital Specialist, I strategically lead paid digital marketing across multiple channels, optimizing campaigns for target audiences and driving growth. I excel in developing, tracking, and optimizing digital campaigns while collaborating with development teams to drive traffic and improve performance. I emphasize efficient media spend and campaign management to maximize results while minimizing waste.

Digital Marketing Specialist (PART TIME)

Cosplay ozanimart pty ltd
Aug 2018Sept 2019

I build the brand's online reputation and manage paid and organic campaigns. This includes optimizing websites, designing landing pages, and executing paid display campaigns for targeted audiences. I also strategize and execute newsletters, customizing them based on subscriber preferences.

Assistant Manager-Digital Marketing

Max Life Insurance
Nov 2017Feb 2018

Accountable for Brand Influence and reporting through Online media.

  • Adwords account Optimisation and Sanity.
  • Brand Marketing and Trajectory reporting and Analysis.
  • Review monthly spend and mapping to CRM sales with Console conversions.
  • Agency handling and tracking and maintaining the KPI's.

Subject Matter Expert-GOOGLE ADWORDS

Cognizant Technologies Solutions
Aug 2015Nov 2017

In summary, my role as a Google AdWords Specialist involves managing and optimizing AdWords campaigns, analyzing performance metrics, providing recommendations, and maintaining strong client relationships.

As a Google AdWords Specialist, my job entails understanding the marketing requirements, target profiles, and market segments of clients. I run online initiatives such as SEM, social media, and banner advertising. I am responsible for hiring and training online specialists in Google AdWords and Google Analytics.

Specific job responsibilities include:

  • Assisting clients in planning, managing, and executing AdWords campaigns across search, display, remarketing, and Google Shopping (PLA).
  • Managing and optimizing accounts to help advertisers achieve their advertising goals.
  • Providing detailed performance information to clients and implementing optimization strategies effectively.
  • Handling client inquiries through various channels, including email and chat.
  • Monitoring and evaluating performance metrics such as CTR, Quality Score, and Impression Share.
  • Collaborating with cross-functional teams to resolve complex issues.
  • Testing and offering new strategies and recommendations, including ad extensions, remarketing, and category targeting.
  • Conducting research and analysis for positive and negative keywords.
  • Providing guidance to improve ad rank and optimize text ads and landing pages.
  • Reviewing and adjusting campaigns to improve quality scores.
  • Building performance reports and sharing them with clients.
  • Utilizing negotiation and persuasion skills to ensure client retention.

Sales and Marketing Executive

TATA MOTORS- Paramont Automobiles
Aug 2012jun 2015
  • Core work is to create strategies on how to sell services and products to target clients.
  • Creating an online marketing strategy to build brand awareness and introduce more sales. 
  • Creating AMP (annual maintenance Portfolio ) to attract well known transporters to minimize their hassle in maintaining their fleet.
  • Handling complete PR of the Organisation to provide the best customer service experience.  
  • Creating search engine and social awareness for the business.

Education

Master of Information System (Business Analytics)

Deakin University
20182020

Always curious to support the decision via data rationale. My studies gave me the the strength to develop analytical models depends on business strategy goals and supports key stake holders in decision making.

Bachelors of Technology

Punjab Technical University
20082014

Graduated from S.S.I.E.T in Electronics and communications .

Additional Information

Date of Birth: 2nd Oct 1990

Resident: Perth,WA