With over 8 years of experience in advertising, I have a proven track record of combining traditional and digital strategies to create impactful ad campaigns across diverse industries. I excel in campaign planning, execution, and optimization, ensuring alignment with sales and branding objectives. During my time at Google Inc., I refined my abilities in budget management and ROI optimization across multiple markets.
Key Achievements:
- Developed holistic campaign strategies to meet business objectives.
- Conducted comprehensive competitor analysis using SWOT and mind-mapping techniques.
- Demonstrated expertise in keyword research and selection.
- Skilfully managed and optimized advertising campaigns to achieve maximum results.
- Enhanced landing page design and user experience to increase conversions.
- Provided insightful reporting and analysis to inform decision-making.
Professional Strengths:
- Strategic Campaign Development: Proficient in crafting comprehensive marketing and campaign strategies to drive brand growth and engagement.
- Market & Competitive Analysis: Skilled in utilising tools such as SWOT analysis and mind-maps to provide insightful evaluations of market landscapes and competitor activities.
- Keyword Mastery: Demonstrated expertise in keyword research, implementation, and expansion to drive organic traffic and optimise paid campaigns.
- Campaign Management: Proven ability to manage and optimise advertising campaigns, ensuring maximum ROI and campaign effectiveness.
- Landing Page Optimisation: Proficient in analysing and enhancing landing pages to boost conversion rates and improve user experience.
- Analytical Reporting: Capable of delivering detailed reports and analyses, providing actionable insights to stakeholders for informed advertising strategy decisions.