SARAH CHING

I am a passionate storyteller for Jefferson County Schools and take pride in celebrating our schools, staff, and students. My ultimate goal is to build positive connections between our schools and communities.

• Manage digital platforms for the 2nd largest school district in Alabama
• Promote school achievements, programs, and events using engaging multimedia content
• Produce original photography, graphics, videography and print materials
• Ensure timely and relevant communication with school and community stakeholders
• Build and maintain positive relationships with local media, community organizations, faculty, staff, and families
• Use feedback to adapt communication strategies and meet the needs of the school community
• Work closely with 57 school E-Team Leaders to provide training and maintain digital accounts

• Publicized school-based family and student support programs through digital, print, and social media campaigns
• Designed effective presentations, visual displays, graphics, forms, and newsletters for multiple district representatives
• Maintained the school counseling and student support sections of the district website
• Compiled and analyze data to monitor the effectiveness of counseling and intervention programs
• Provided administrative support for leadership in multiple departments

• Developed specialized print and digital marketing materials for auction promotions and events
• Created and maintained display of weekly messaging and dealer specials 
• Served as a liaison between account representatives, inside sales, and vehicle dealers 
• Managed weekly processing of online vehicle inventory and sales
• Implemented quality control measures to guarantee the best representation of our product
• Monitored E-business statistics to target areas of potential growth
• Educated dealers in the use of ADESA.com and oversaw expansion of active users

• Scheduled online advertising for eleven affiliated web sites through Open AdStream
• Collaborated with account executives to develop online ad strategies
• Forecasted site inventory through use of Visual Sciences and Omniture SiteCatalyst

magna cum laude

manga cum laude