SCOTT MEADOR

Scott believes that research, data and analytics can tell a compelling story that help shape a business’ performance. Scott’s skills straddle a broad scope of having both a strong ability to present and communicate while still able to develop a thorough strategic point of view from qualitative insights, quantitative data and analytics.

The single headline for Scott is that he is able to connect-the-dots, creating effective narratives through engaging presentations on disparate data sets, research and insights in an easy to understand way through compelling storytelling. Scott has almost 20 years’ experience in working at major media companies like Charter Communications, Time Warner Cable and Hearst.

Most recently Scott led Competitive Intelligence at Charter Communications. Prior to that Scott led Consumer Insights and Competitive Intelligence for Time Warner Cable. He is skilled at leveraging data and research to provide insights into the the customer experience to hone and refine the path to acquisition, upsell and retention through understanding the satisfactions and pain points for stages of customer decision-making around customer product satisfaction and key brand attribute drivers.

• Charter Communications, Senior Director, Competitive Intelligence: 

Oversight of Charter corporate competitive intelligence initiatives including analysis, insight and competitive database. Led the process for identifying markets and local areas served by competitor products offered, internet speeds available; network platform and technology. Analyzed and reported on market share and flow share for Charter and all major competitors. Monitored trends within the Pay TV, Internet, and Voice categories in aggregate, and for major competitors. Tracked business performance across competitor overlap areas. Identified competitor internet speeds- entry-level speeds, max speeds, and presence and growth of gigabit competitive footprint. Developed competitor profiles, including geographic footprints, product set, Internet speed, marketing tactics and channels employed, trend of historical performance and growth strategies. Analyzed trends and advancements in OTT technologies, as well as the impact of OTT distribution on the traditional TV model. 

• Time Warner Cable, Senior Director Consumer & Competitive Insights

Developed actionable insights and competitive intelligence strategies based on monthly/quarterly reporting and findings from such managed initiatives as Brand Attribute Insights, Net Promoter Score, Customer Satisfaction, Product Awareness and Usage. Launched TWC and Competitive TV Advertising and Digital Brand Effectiveness studies with Nielsen. Managed Video and Internet Market Share tracking and modeling, Competitive Fiber Tracking model and Hispanic Brand Tracking analysis. Developed a path-to-purchase and customer experience journey that identified best-practice and performance‐based optimizations to current state marketing through using a combination of existing TWC institutional knowledge, external/industry intelligence, and primary quantitative research.

• Hearst Corporation Marketing Excellence Award Winner

• Alumni Advisory Board Member, Ouachita Baptist University

• CTAM (Cable & Telecommunications Marketing Association) Member

• Texas Cable Association Member and frequent presenter/panelist at TCA events