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Executive Summary

Partnership and business development professional who builds relationships and leverages technology to help organizations innovate, grow, and increase their impact. Connecter, innovator, activator, collaborator, and creative problem solver. Casts vision, raises capital, and builds momentum among executives, partners, donors, vendors, and cross-functional teams to bridge the gap from ideation to execution. Designed, launched, and pioneered hundreds of partnerships, digital products, and strategic initiatives.

Areas of Expertise

Business & Partnership Development | Digital Product Development | Research & Innovation |  Account & Vendor Management | Channel Partner Marketing | Marketing Strategy 

Career Highlights

  • Innovation & Product Strategy. Secured $12M in technology investments for American Bible Society (ABS) to advance innovation and transition the organization from a traditional publishing model to a digital-first strategy. Created go-to-market strategies, plans, and innovative products for four departments at ABS.
  • Business Development. Founder of the .BIBLE top-level domain (TLD) for ABS. Sold and granted $2.17M in domain names and raised $200K in seed capital to apply, win, and launch the TLD.
  • Global Partnership Development. Created and led a global alliance between United Bible Societies and ABS to launch 985 language websites in 119 countries and added first-time e-commerce capabilities for 38 underdeveloped countries, generating $648,198 in new online sales and donations in one year. 
  • Channel Partner Marketing. Leveraged data analytics and multi-channel marketing to increase National Geographic's affiliate program revenues by 304%. Developed a sales and grant discount distribution channel of 53 resellers and 46 partners generating $687,596 in revenue and 443M marketing impressions for ABS.
  • Account Management. Recruited and managed 1,396 affiliate marketing partners for the National Geographic e-commerce store expanding the sales network by 35%. Managed 26 corporate partners and online advertising sponsors with revenues of $6M for Crosswalk.com. 

Work Experience

Business Development Consultant

2003-20042023-Present
WENNERMARKETING LLC, Washington, D.C.

Helping organizations innovate, grow, and increase their impact by leveraging technology and partnerships, Learn more at wennermarketing.com.

Moody Bible Institute. Assisting with the transition of a $28M radio ministry to a media ministry to double its impact. Conducting market research and establishing a podcast network to reach younger target audiences. 

Relational Estate and Elder Law. Growing client base through marketing, networking, and educational seminars to government agencies and senior communities.

National Geographic Society. Recruited/managed 1,396 affiliate marketing partners for National Geographic's e-commerce store and increased affiliate revenues by 304% by leveraging data analytics.

Ethics & Compliance Initiative. Recruited and interviewed CEOs from Fortune 100 companies and nonprofits talking about ethics. Formed e-learning partnership to feature videos in HR training modules.

Director, Digital Strategies & Partnerships

20052023
AMERICAN BIBLE SOCIETY, Ashburn, VA

Director, Strategic Advancement | Director, Digital Ministries | Web Strategist | Strategic Partnerships Manager

Developed partnerships, programs, and digital products from concept to launch for a $105M international nonprofit. Directed staff, strategy, and budget for the .BIBLE top-level domain (TLD). Led cross-functional teams and 100+ resellers, ministry partners, advisory council members, consultants, and technology vendors. Oversaw agency marketing, conference strategy, and advertising in support of partnerships, products, programs, and fundraising campaigns. Served as the primary point of contact with the Internet’s governing body (ICANN).

  • Secured $12M in technology investments and created operating plans and prototype digital products. 
  • Researched and briefed C-level executives on trends and build, buy, or partner technology decisions.
  • Sold and granted $2.17M in domain names and designed an industry-leading partner program.
  • Raised $200K in start-up capital, wrote the winning proposal, and created the go-to-market plan for .BIBLE.
  • Created .BIBLE brand identity and increased budget from $0 to $1.3M with profit and loss responsibility. 
  • Launched 26 sub-brands/products for .BIBLE including a podcast, virtual innovation summit, and blog.
  • Designed a digital ad strategy to monetize a SaaS church web-building product in support of fundraising and ministry programs.
  • Partnered with United Bible Societies to launch 985 language websites in 119 countries and added first-time e-commerce capabilities for 38 underdeveloped countries generating $648,198 in new online sales and donations in one year.
  • Led technical and licensing teams to develop an online search tool in 1,000+ languages.
  • Conducted research, designed business models, produced product positioning statements, launched innovative MVP prototypes, and developed go-to-market plans for four departments.
  • Directed a virtual innovation summit and secured a $20K sponsor—profitable conference featured 25 industry innovators and generated 1,009 registrations.
  • Developed a church engagement and partnership strategy to offer free white-label digital Bibles. 
  • Pioneered the organization's first online user-generated content and mobile marketing concert strategy—resulting tour generated a 34% response rate. 
  • Interviewed and filmed 103 recording artists including Grammy award-winning celebrities—resulting videos ranked most popular on industry network.

Additional Relevant Experience

Membership Director

NATIONAL RECREATION & PARK ASSOCIATION, Ashburn, VA

Director of Corporate Communications | Senior Account Manager

CROSSWALK.COM, INC., Chantilly, VA

Insights Program Manager & Sales Supervisor 

MCI TELECOMMUNICATIONS, INC., Arlington, VA

Research Associate

KRAFT FOODS, INC., Springfield, MO

Education

Bachelor of Science (BS)

Missouri State University

Organizational Communication, Major

Criminal Justice, Minor

Springfield, MO

Research Associate

Imperial College

University of London, England

Technologies

Proficient in remote work and collaborative productivity tools (Slack, Basecamp, Highrise, Google Docs, Dropbox, Zoom). Online reporting and advertising product experience (Google Analytics, AdSpeed, Compete, and Similar Web). Led teams using Lean Startup and Agile software development principles to produce digital products.

Certifications

Pragmatic Marketing Certified

Human-Centered Design (LUMA) Practitioner Certification 

Training

Salesforce Training | Practical Product Management | Internet Marketing | Hiring & Leadership Skills | Effective Marketing Programs | Clifton StrengthsFinder | Continuous Improvement | Conflict Management | Fundamentals of Marketing Management for Associations & Foundations | Cyber Security & Data Protection | Managing for Telemarketing Excellence | LifeFocus | Coaching for Positive Results | Presentation Impact | Effective Delegation | High-Risk Travel | GDPR Understanding & Protecting Personally Identifiable Information

Awards & Volunteer

ABS Staff Excellence Award

MCI Commendation and Top Regional Sales Supervisor Awards

Advisory Council, Christian Leadership Alliance