Scott A. Wennermark

Wennermarketing helps organizations grow, innovate, and increase their impact. Sample clients include:

Moody Bible Institute. Organizational change contract to help transform a $28M radio division over to a global media organization and double its impact. Conducting market research, writing funding proposals, developing strategy, and expanding Moody’s Podcast Network to reach younger target audiences.

Relational Estate and Elder Law. Business development contract to increase client base and referrals through marketing, conferences, exhibitions, networking, and educational seminars. Increased seminars by 500% in target market.

National Geographic Society. Business development contract to recruit and manage 1,396 affiliate marketing partners for National Geographic's e-commerce store, resulting in a 304% increase in affiliate revenues and a 35% expansion of the sales network.

Ethics & Compliance Initiative. Business development contract to recruit and interview CEOs from Fortune 100 companies and nonprofits to discuss ethics in the workplace. Formed e-learning partnership that featured videos in HR training modules.

Director, Strategic Advancement | Director, Digital Ministries | Web Strategist | Strategic Partnerships Manager

Developed partnerships, programs, and digital products from concept to launch for a $105M international nonprofit. Directed staff, strategy, and budget and founded the .BIBLE generic top-level domain (gTLD). Led cross-functional teams and 100+ partners, resellers, advisory council members, consultants, and technology vendors. Oversaw marketing agency, conference exhibition strategy, and advertising in support of partnerships, products, programs, and fundraising campaigns. 

• Secured $12M in technology investments for four departments by creating strategic plans, new digital business models, product positioning statements, MVP prototypes, and go-to-market plans.
• Sold and granted $2.17M in domain names and designed an industry-leading partner program.
• Raised $200K in start-up capital, wrote the winning proposal, and created a marketing plan for the gTLD.
• Created gTLD brand identity and increased budget from $0 to $1.3M with profit and loss responsibility.
• Launched eight digital products and numerous sub-brands including a podcast, virtual event, and blog.
• Created a virtual summit and secured a $20K sponsor—profitable conference featured 25 industry innovators and generated 1,009 registrations.
• Developed an engagement strategy and partnership which reached 80,000 churches. 
• Led SaaS technical product and licensing teams to develop an online search tool in 1,000+ languages.
• Designed a digital ad strategy to monetize a SaaS church web-building product in support of fundraising programs.
• Pioneered the organization's first online user-generated content and mobile marketing concert strategy—resulting tour generated a 34% response rate. 
• Interviewed and filmed 103 recording artists including Grammy award-winning celebrities—resulting videos ranked most popular on industry network.
• Partnered with United Bible Societies to launch 985 language websites in 119 countries and added first-time e-commerce capabilities for 38 underdeveloped countries generating $648,198 in new online sales and donations in one year.
• Served as the point of contact for the Internet’s governing body (ICANN). Represent company at industry events, conferences, and forums. Stay updated with industry trends, regulatory changes, and competitive landscape to effectively position and promote gTLD.

Organizational Communication, Major and Criminal Justice, Minor

Undergraduate Student and Research Assistant