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Career Summary

Strategic Partnership Development

Partnership and product development professional who builds relationships and leverages technology to help nonprofits grow and advance their missions.  Well-connected activator and creative problem solver who leads cross-functional teams to bridge the gap from ideation to implementation.  Designed, launched, and pioneered hundreds of partnerships, products, and strategic initiatives.  

Key Accomplishments

  • Founded the .BIBLE top-level domain ( get.bible).  Designed industry-leading partner program, recruited the advisory council, and granted $2M in domain names to form a global alliance with worldwide impact.
  • Managed 1,100 affiliate marketing partnerships for National Geographic Society--leveraged metrics and utilized data-driven decision making to increase sales by $363% over the previous year.
  • Managed 26 top-tier partners and online advertising sponsors with revenues of $6M for Crosswalk.com.
  • Partnered with United Bible Societies to launch 985 language websites in 119 countries and added first-time e-commerce capabilities for 38 underdeveloped countries generating $648,198 in new online sales and donations in one year.

American Bible Society, Ashburn, VA

2005present

Director, Strategic Advancement / Web Strategist / Strategic Partnership Manager

Cultivates strategic partnerships and advances digital product development initiatives for a $100M global nonprofit.  Develops partnerships and products from concept to launch.  Directs strategy and budget for the .BIBLE top-level domain (TLD) and leads three consultants, 49 vendors, 46 alliance partners, and cross-departmental teams.  Oversees agency marketing, conference planning, and advertising to support partnerships, products, programs, and fundraising campaigns.  Serves as the primary point of contact with the Internet's governing body (ICANN). 

  • Designed an industry-leading partner program, recruited an advisory council, and granted $2 million in domain names for the .BIBLE TLD forming a global alliance with worldwide impact (get.bible/featured-sites).
  • Raised $250,000 in start-up capital, wrote winning TLD proposal, developed a go-to-market plan, and turned two competing applicants into partners and investors while launching the .BIBLE TLD.
  • Created .BIBLE TLD’s brand identity, establishing it internationally, and increasing operations and budget from $0 to $1.3M with profit and loss responsibility.
  • Partnered with United Bible Societies to launch 985 language websites in 119 countries and added first-time e-commerce capabilities for 38 underdeveloped countries generating $648,198 in new online sales and donations in one year.
  • Launched .BIBLE TLD sub-brands including the future.bible podcast which produced a profitable virtual conference featuring 27 industry innovators (future.bible/316-summit).
  • Briefed C-level executives on industry trends and build, buy, or partner technology decisions to assist in the organizational transition from a traditional publishing model to a digital-first strategy. Secured $12M in strategic technology investments through the creation of pilot products, ministry programs, and strategic operating plans.
  • Directed a product development team to create an online Bible search tool in 1,000+ languages securing all legal licensing agreements (bibles.org).
  • Conducted SWOT research, designed business models, produced product positioning statements, launched MVP prototypes, and developed go-to-market plans for online products.
  • Designed and implemented a digital ad strategy to monetize a free church web-building product by delivering ad impressions for fundraising programs and ministry partners.
  • Envisioned and created ABS’s first user-generated online content strategy and mobile marketing concert strategy.  Interviewed and filmed 103 famous recording artists including Grammy award-winning celebrities—resulting videos ranked most popular on industry network and multi-city tour generated an average response rate of 51%.
  • Negotiated e-commerce affiliate program contract resulting in 409 new partners in the first month (bibles.com).

Wennermarketing, Washington, DC

20032004

Owner & Consultant

Advanced nonprofit growth by developing strategy, managing partnerships, and leveraging technology.

National Geographic Society

  • Managed 1,100+ affiliate marketing partnerships for National Geographic's e-commerce store--leveraged metrics, partners, and data-driven decision-making to increase sales by $363% over the previous year.

Ethics & Compliance Initiative

  • Recruited and interviewed CEO's from nonprofit and Fortune 100 companies talking about ethics in the workplace. "Leaders on Ethics" videos featured in e-learning partner platform.

National Recreation & Park Association, Ashburn, VA

20022003

Membership Director

Directed a membership department with a $1.5M budget while providing direction to the senior management team. Executed
research to determine the lifetime value of a member.

  • Drove organizational transition by leading two membership services staff and 20 partners.
  • Served as a primary point of contact with State Affiliates, Regional Directors, Board of Trustees, and special interest branches to expand the association's membership base.

Crosswalk.com, Chantilly, VA

19992001

Senior Account Manager / Director of Corporate Communications

Strengthened account and partner relations through pre-sale negotiation, post-sale implementation, business model transition,
contract expansion, and renewal. Led a team of three staff members to exceed marketing, business development, and customer service objectives.

  • Decreased customer inquiries by 70% and overhead by $40,000 annually by implementing an online customer relationship management-based solution.
  • Eliminated annual operating expenses of $90,000 and increased revenues by $35,000 through a transition of 11,000 Web-filtering subscribers.

Earlier Work Experience & Consulting

MCI, Sales Supervisor / Insights Program Manager, Arlington, VA
Wennermarketing, Membership / Fundraising Consultant, Vienna, VA
Resort Recreation & Tennis Management, Sales Rep., Hilton Head Is., SC

Volunteer & Awards

  • Advisory Council Christian Leadership Alliance
  • Advisory Council Career Confidence
  • ABS Staff Excellence Award
  • MCI Commendation and Top Regional Sales Supervisor

Education

Missouri State University & Imperial College

Bachelor of Science

Missouri State University, Springfield, MO

Imperial College, London England

Major:  Organizational Communication

Minor: Criminal Justice

Training / Certifications

Human-Centered Design (LUMA) Practitioner Certification, Pragmatic Marketing Certified, Salesforce, Practical Product Management, Internet Marketing, Hiring & Leadership Skills, Effective Marketing Programs, Clifton StrengthsFinder, Continuous Improvement, Conflict Management, Fundamentals of Marketing Management for Associations and Foundations, Computer Security & Data Protection, Managing for Telemarketing Excellence, LifeFocus, Coaching for Positive Results, Presentation Impact, Effective Delegation, High-Risk Travel, GDPR and Understanding and Protecting Personally Identifiable Information

Online Tools

Led teams on LUMA Human-Centered Design, Leanstack Canvas, and Agile software development principles to produce digital products. Proficient in remote work and collaborative productivity tools (Slack, Basecamp, Highrise, Google Docs, Dropbox, Zoom). Online reporting and advertising product experience (Google Analytics, AdSpeed, Compete, & Similar Web).

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