Download PDF


Currently based in Taiwan but have been constantly traveling back and forth between Taipei and LA. Willing to relocate. 

About me
Driven by the big picture, hunger for knowledge, strong interests in fashion, lifestyle, culture, technology, mobile, web, start-ups and all things creative. 
Have been working as a copywriter, digital planner as well as branding strategist all my career. 
Besides being known as an UX & marketing specialist, I am also a premium denim expert, American fashion/lifestyle blogger, guest columnist at Harper's Bazaar Taiwan and startup marketing consultant
Over the years, I've collaborated with top-notch travel agencies and major American brands such as 7 for all Mankind, True Religion, Paige Denim, Gap, California Pizza Kitchen and Jamba Juice here in Taiwan. 


Being the bridge between the West & the East.

Specialties & Strengths
With a creative mind and knowledge in design, branding & content marketing, I'm excelled at: 

  • Design thinking
  • Product development
  • Copywriting, content development & strategy
  • User-centered Web/App experience design
  • Branding
  • Marketing strategy planning, esp. content marketing, social media marketing

Current & Potential Projects

  • Helping startups in Taiwan create campaigns on crowdfunding platform such as Kickstarter and Indiegogo.
  • Columnist of the number-one Asian Lifestyle Site for the younger generation in LA,
  • Contributing blogger of the largest fashion and beauty website in Taiwan, Fashion Guide.
  • Fashion & beauty columnist of the number-one blogging platform in Taiwan, Pixnet
  • Contributing Blogger for Harpers Bazaar Taiwan
  • Working with international brands and continuing to share news and insights about fashion, beauty and lifestyle on my personal blog and facebook fan page. 
  • Collaborating with Revolve Clothing to help promote its brand in Taiwan.
  • Collaborating with Shopbop to help promote its brand in Taiwan.
  • Working on creating a stylish yet functional bag brand with a friend.
  • Studying Swift of iOS as well as learning French


fashion, branding, technology, UI/UX, music, movies, travel & yoga

Work experience

Sep 2014Present

Co-Founder & Creative Marketing Officer

UNiQE is a global strategic design and consulting agency that focuses on developing solutions for businesses through Design Thinking.

With an efficient team coming from diverse cultural and professional backgrounds such as business development, branding and marketing, design, copywriting, digital production, social media strategy, PR, and manufacturing, UNiQE is passionate about being the business bridge between Asia and the Western World by assisting both sides to go “glocalize” and set a foot on the global market. It is in our heart to utilize our unique background to understand the differences and needs of our clients and execute strategies with both creativity and practicality.

We strive for creating and building experiences that enhance the life of people by focusing on how people actually feel, interact and react. It is these human behaviors that help us explore and uncover the needs, pattern and desires of people as well as untapped markets and by mapping those connections and utilizing technology, it helps us identify and develop the best solution that meets your needs and those of your target audiences.

As a company that focuses on empathy, experience and efficiency, 
we provide assistance in-

  • product development
  • product ID design
  • user-centered design
  • branding & marketing
  • fast-prototyping & design engineering (manufacturing & production consultation)
  • international PR

We help SOLVE PROBLEMS and develop new markets in the West and vice versa.
We are the bridge between East & West, Design & Execution.

We have been working closely with tech & lifestyle startups in Taiwan to help with their business development, product development, branding, marketing and PR. A couple of our previous campaigns include:

More exciting projects to come!


Fashion & Lifestyle Blogger

Part-time fashion & lifestyle blogger with about 16K fans on Facebook. Have been collaboration with major American brands (7 for all Mankind, True Religion, Paige Denim, Gap, California Pizza Kitchen and Jamba Juice), local designer/fashion brands, as well as local travel agencies (Lion Travel and EZFLY


Mar 2012Aug 2014

Branding & Digital Creative Professional; UI/UX Lead

* Consultant of Branding & UI/UX Design for mobile social app startup MarcApollo 
Worked on the following areas for 3 projects: Skywalker (, a 3C lifestyle retail app/website for Gigabyte China, iBeacon B2B/B2C solution

  • Branding
  • Product Development 
  • Concept Development 
  • Business Planning
  • User Profiling, User Scenarios
  • UI/UX Design
  • Project Management
  • Social Media Marketing & Content Marketing

* Campaign & Web Planning for the Extreme Marathon Runner, Kevin Lin (林義傑)

  • Created a complete proposal for Lin's Siberia expedition campaign which was intended to reboot his career.
  • Planned the official website for his new business which includes his updates, sports club membership and branded sports gear online store.

* Web Design & Planning for -2013

  • Planned and designed the e-commerce site for "U-Style," an online fashion, beauty & lifestyle community: (testing site)
  • Determined the direction, features and style for U-Style Shop.
  • Communicated and created overall design vision with U-Style team.
Apr 2013Dec 2013

Creative Web Planning Manager-> Web Marketing Manager Taiwan was a joint venture of (popular online fashion platform in HK) and Cite Media (the biggest publishing company in Taiwan).

  • Created and redesigned " Taiwan" (now sister site, Bella fashion magazine is using the same template I've designed) from scratch, including:
    • Concept development 
    • Product development
    • Content Planning
    • User profiling
    • UI/UX design
    • Project management and implementation 
  • Responsible for the marketing plans and campaigns of, from proposal to event planning to implementation.
  • Developed digital strategies for campaigns to meet branding objectives, raise brand awareness and maximize on-site conversion
  • Created and implemented media plan including media buying, digital and PR execution
  • Partnered with external branded companies on co-marketing opportunities
  • Liaised with media and advertising
  • Supported sales and editorial team to manage all internal and external resources in the development, production and implementation of marketing materials (including sales collateral, e-marketing campaigns and event website). 
  • Supported the planning and coordination of product launches, marketing and sales activities, especially in the digital space.
  • Explored and initiated international resources and partnerships
  • Oversaw and monitored digital marketing activities and online media performance, such as Facebook marketing, online media exposure, and other paid advertisements
  • Responsible for the "She Girl" campaign
    • concept
    • content planning
    • offline promo event planning
    • sponsorship
    • UI/UX design
    • project management
Mar 2009Mar 2012

Web Marketing Manager

  • Worked closely with clients to develop branding strategies, company and product images.
  • Involved in the product development process. 
  • Facilitated and managed communication between clients and 3rd-party partners. 
  • Planned and developed a brand new official company website for clients. (, 
  • Translated documents for clients (both English to Chinese and Chinese to English.) 
  • Assisted in communicating with foreign buyers at trade shows.
  • Spin off J323 Lifestyle Inc.

J323 LifeStyle Inc.
Founder & Editor-In-Chief (Sep 2010 – Mar 2012) 

  • Created and determined the brand image and branding strategies for the company.
  • Planned and created the product, LifeStyle A-Z, an iPad magazine app that integrates American fashion, lifestyle, traveling and English learning 
  • Planned and created the official website for the company
  • Determined the direction, topics, style and strategy of LifeStyle A-Z.
  • Communicated and created overall interactive design vision by defining the direction and
  • goals for the team.
  • Managed and collaborated with outside resources to produce appropriate content.
  • Planned, collected, wrote and edited content for LifeStyle A-Z.
  • Was responsible for all the photography, audio and video production of LifeStyle A-Z:
  • Interviewed well-known Hollywood boutiques and denim designer to do focused pieces.
Jun 2007Oct 2008

Web Marketing Manager

  • Was responsible for everything from creating and implementing site-building and marketing plans to creating, managing and presenting at internal meetings 
  • Was responsible for the collaborative efforts among team members
  • Designed and managed websites. Including a real estate and an entertainment site, but both have been redesigned by the successors)
  • Developed marketing strategies for (ccyp’s entertainment site) 
  • Created and edited promotional CF for 
  • Utilized SEO to drive website traffic
  • Was the interpreter, translator and editor for major company events 
  • Created and executed promotional plan for at the Asian American Expo
Aug 2006Oct 2006

Fashion PR Intern

  • Managed the showroom
  • Was in charge of the samples
  • Researched stories and fashion-related info
  • Analyzed trends
  • Interacted with fashion stylists
  • Handled digital-editing work
  • Solved technical issues
  • Handled day-to-day administrative duties
  • Assisted staff in fashion shows


University of Southern California

Sep 2005Jan 2007

M.A. Communication Management

With an emphasis on Entertainment, Technology and Image Management.

University of Texas at Austin

Sep 2004May 2005

Ph.D Instructional Technology

With an emphasis on UI/UX design. Did not finish the degree.

University of Southern California

Sep 2002May 2004


With an emphasis on educational technology and adult language learning


Programming Languages

HTML5, CSS, jQuery (beginner)


English (fluent), Chinese (fluent), French (novice)

Design Thinking & Product, Business Development

Design Thinking Method, Business Model Canvas, Value Proposition Canvas, Product Features Development

User Experience

Qualitative User Research, User Persona, User Needs, Customer Journey Map, UX Design (Web & App)

Content Strategy

Blogging, Content Marketing

Branding, Digital Marketing

Brand Image, Crowdfunding Campaign, Social Marketing


Fashion-related work.

For recent work on tech & lifestyle products, please check out the "Current Projects" section under "Summary."