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Work experience


Jan 2014Jan 2015

Director of SEO

  • Own the vision, strategy and roadmap for SEO across multiple brand sites both domestically and internationally
  • Collaborate with the content team to ensure site content is engaging and sharable; recommend content approaches to gain natural attribution from authority sites
  • Product manage SEO projects and work with development team to get deployments into production
  • Establish clear SEO performance indicators that complement overall marketing and business objectives • Develop and implement creative link acquisition strategies
  • Partner with the Directors of SEM and Optimization to maximize impact
  • Be the in-house SEO expert, monitoring trends on best practices and any changes in the search space, ultimately ensuring top ranking
  • Proactively provide analytics and key findings for team and company as a whole
  • Collaborate on the strategy and approach for PR and social.

Independent Consultant

Jan 2009Jan 2015

SEO Consultant

  • Researched and evaluated search traffic keyword data for various websites (e-commerce, general interest, company site) using tools such as Moz, RankChecker, Keyword Spy, Wordtracker, Ahrefs, IIS, Spyfu, Splunk, Scrapebox, RapidMiner, Xenu and SEMRush
  • Compared client website analysis with competitors to create unique strategies for targeting valuable key terms and market segments
  • Created SEM marketing campaigns utilizing geo-targeting, dynamic keyword insertion, quality score optimization and usability testing
  • Included social media optimization, targeting Google+, Twitter, Facebook, and YouTube audiences Notable Clients: Reply,Inc. - Nationally leader in lead generation. Sites worked on: (Leading online directory) (PR 9 site) (national real estate site) (leading portal for contractor services) Jolly Technologies, Inc. – International leader in ID card technology and services Timebridge – Online scheduler softawre CK Management Systems – Northern California Water & Landscape Solution Company Beebliss, Inc. – Yoga apparel and lifestyle company Delta Bluegrass Company - California’s leader in sod

FindLaw, a Thomson Reuters business

Nov 2012Jan 2014

Sr. SEO Strategist Portal - & Corporate Properties

  • In charge of SEO strategy for,, and over 50 additional online properties.
  • Delivered a second straight year of double digit growth for the Largest Lawyer Directory online in both organic visits and clicks on listings (+2x in traffic and conversions in under two years)
  • Dominated the SERPs in the competitive legal space against such esteemed competitors as Yelp, Justia, Avvo and
  • Helped launch a new national lead generation product portfolio in less than six months
  • Created a unified micrtodata strategy across various properties to optimize for sematic search
  • Created SEO strategy for a who new conversion project initiative (+$3 million sale first month)
  • Created and implemented comprehensive recovery strategy due to changes in search engine algorithms
  • Provided in-depth opportunity analysis for an successful acquisition target and helped with the strategy for a dramatic SEO turnaround (highest single day traffic in 20 year company history)
  • Worked with Engineering, Product, UI and Management to continually deliver success under severe time and resource constraints
  • Continued to provide SEO guidance to Thomson Reuter legal entities in Canada, America, Australia, United Kingdom and Continental Europe.
  • Managed multiple contractor relationships including web development, UX and UI analysis, server management, SEO tool providers and content providers. Also, interfaced with multiple teams in San Diego, Sunnyvale, Minnesota and India. Tools: Adobe Discover, Adobe SiteCatalyst, Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, Splunk, IIS, Advanced Web Ranking, Wordress, CQ5, Scrapebox, Xenu, RapidMiner, A-1 Sitemap Generator,,

FindLaw, a Thomson Reuters business

Sep 2011Nov 2012

SEO Strategist

  • Implemented and developed SEO Strategy for, #1 legal portal in the world, and network of properties bringing in millions of unique organic visitors monthly.
  • Increased YOY natural search visits to FindLaw and its network by over 30%.
  • Successfully implemented new site structure, schema, canonical tags and other advanced SEO strategies across tens of millions of pages.
  • Doubled YOY visits to lawyer sites from FindLaw Lawyers Directory, the largest and most visited legal directory on the internet.
  • Successfully launched new network of legal sites focused specifically on high value metro locations.
  • Successfully developed and executed search engine optimization strategy for a variety of new legal marketing initiatives and products.
  • Provided SEO consultation for numerous internal FindLaw and Thosmon Reuters businesses across three continents.

Sagaria Law, P.C.

Apr 2010Sep 2011

Paralegal & Internet Marketing Specialist

  • Created and managed a dynamic SEM PPC campaign that was able to deliver millions of dollars of revenue for the largest bankruptcy firm in Northern California
  • Increased conversion of SEM PPC leads with landing page optimization, quality score analysis, restructuring of campaigns, creation lead generation sites, accessibility and usability analysis, site architecture analysis.
  • Managed SEO strategy and development for multiple different portals:
  • Oversaw online yearly internet marketing budget of $900,000.00 and was able to create on average 600 booked appointments monthly with a signing rate of 70% for a product averaging $2,500.00 in price
  • Managed CRM software platforms, Leads 360 and Infusionsoft, and various lead providers • Planned and executed a SEO strategy where we created thousands of unique pages of content driving valuable leads through our various portals on the internet and created link building relationships with other partners in similar verticals
  • Analyzed other aspects of firm marketing policy, such as print marketing, and was able to increase conversion four fold
  • Conducted Chapter 11 corporate and personal bankruptcy reorganizations from planning to confirmation stages.
  • Explained specifications, treatments and consequences of reorganizations to executives of various corporate entities


Santa Clara University School of Law

Jan 2005Jan 2008

Juris Doctor

Completed Concordance Fundamentals Training with Lexis/Nexis, September 2008

University of California, Santa Cruz

Jan 2000Jan 2005


Politics and Legal Studies

The University of Manchester

Jan 2002Jan 2003

Year Abroad

Focus on International Law and Politics


Santa Clara University, School of Law


Juris Doctor

Juris Doctor Degree



Google Analytics Individual Qualification

Certification in Advanced Analytics  Qualification, 00788616

State Bar of California


Active Member

License # 290930